Pdf-книга
Elite China. Luxury Consumer Behavior in China
Цена : 2293 руб.
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Автор: Pierre Lu
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Жанр: Управление, подбор персонала
О книге
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.