Pdf-книга
The Behavioral Foundations of Strategic Management
Цена : 9179 руб.
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Автор: Philip Bromiley
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Жанр: Управление, подбор персонала
О книге
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.