Identity of informational society: problems of realisation

The development of modern information sphere, based on implementation of digital information technologies creates a unique environment with increasing volumes of excess information. Such volumes put an increasing pressure on the nervous system, intellectual activity of a human. A human has to adapt to a qualititavely new information environment. The creative potential, instruments for information processes management, including librarian processes, have to be implemented carefully. Such an approach allows to achieve the most efficient information resoucres utilization for development of society.