Маркетинг, PR, реклама - скачать книги или читать онлайн. Страница 39

Developments in the sophistication of global real estate markets mean that global real estate investment is now being executed professionally. Thanks to academic enquiry, professional analysis and entrepreneurial activity, backed by the globalisation of all investment activity, there is now an available body of material which forms the basis of this scholarly but practical summary of the new state of this art. The measurement, benchmarking, forecasting and quantitative management techniques applied to property investments are now compatible with those used in other asset classes, and advances in property research have at last put the ongoing debate about the role of real estate onto a footing of solid evidence. The truly global scope and authorship of this book is unique, and both authors here are singularly well qualified to summarise the impact and likely future of global innovations in property research and fund management. Between them, they have experienced three real estate crashes, and have observed at first hand the creation of the real estate debt and equity instruments that led to the global crisis of 2008-9. Global Property Investment: strategies, structure, decisions offers a unique perspective of the international real estate investment industry with: a close focus on solutions to real life investment problems no excessive theoretical padding a target of both students and professionals highly qualified dual-nationality authorship With many cases, problems and solutions presented throughout the book, and a companion website used for deeper analysis and slides presentations (see below), this is a key text for higher-level real estate students on BSc, MSc, MPhil and MBA courses worldwide as well as for practising property professionals worldwide in fund management, investment and asset management, banking and real estate advisory firms.

A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes real-life examples of such headline-making events as the tsunami and radiation release in Japan in 2011, the BP oil disaster in the Gulf of Mexico in 2010, and extreme weather events, along with the lessons learned from them. It offers new chapters on public health campaigns, and on the use and effectiveness of social media for risk communication purposes. Risk Communication is divided into five self-contained parts: Part I provides background information for understanding the basic theories and practices of risk communication Part II explains how to plan a risk communication effort Part III describes how to put risk communication into action Part IV discusses how to evaluate risk communication efforts, including techniques for measuring success Part V highlights special cases in risk communication, including disasters and other emergencies, international risk communication, and public health campaigns An ideal introduction to the field, this book is also a welcome reference for those involved in communicating environmental, safety, and health risks in government, industry, and academia.

Praise for the Fourth Edition of Fraud Auditing and Forensic Accounting «Tommie and Aaron Singleton have made important updates to a book I personally rely very heavily upon: Fraud Auditing and Forensic Accounting (FAFA). In the newest edition, they take difficult topics and explain them in straightforward actionable language. All my students benefitted from reading the third edition of the FAFA to better understand the issues and area of fraud and forensic accounting. With their singular focus on understandability and practicality, this Fourth Edition of the book makes a very important contribution for academics, researchers, practitioners, and students. Bravo!»—Dr. Timothy A. Pearson, Director, Division of Accounting, West Virginia University, Executive Director, Institute for Fraud Prevention «Finally someone has written a book that combines fraud examination and forensic accounting. The authors have clearly explained both in their earlier edition and now they have enhanced the first with additional materials. The order in which the material is presented is easy to grasp and logically follows the 'typical' fraud examination from the awareness that something is wrong to the court case. The explanatory materials presented aid this effort by being both well placed within the book and relevant to the narrative.» —Dr. Douglas E. Ziegenfuss, Chair and Professor, Department of Accounting, Old Dominion University «Fraud Auditing and Forensic Accounting is a masterful compilation of the concepts found in this field. The organization of the text with the incorporation of actual cases, facts, and figures provides a logical and comprehensive basis for learning the intricacies of fraud examination and forensic accounting. The authors successfully blend the necessary basics with advanced principles in a manner that makes the book an outstanding resource for students and professionals alike.»—Ralph Q. Summerford, President of Forensic/Strategic Solutions, PC

Foreign Corrupt Practices Act Compliance Guidebook shows readers how the Foreign Corrupt Practices Act (FCPA) has grown to critical importance to any U.S. company that does business in a global environment, as well as foreign companies that supply or have agency agreements with U.S. companies. It provides an overview of the business risks and guidance on spotting potential red flags regarding FCPA violation. Business professionals are provided with practical guidance on managing FCPA requirements as part of an overall compliance program.

Аудиокнига «Взрывной PR. Оружие социального соблазнения», («Библия Хайпа»), от основателя этого направления нестандартного продвижения и изготовителя сотни сенсаций Романа Масленникова – самая полная и крутая на данный момент версия метода новаторского инструмента манипуляции массовым сознанием. Манипуляции – в хорошем смысле слова! Автор и его команда выступают единым фронтом ПРОТИВ «чернухи» в новостях и бьются ЗА то, чтобы хороших, позитивных, весёлых, интересных новостей было больше.

«Со времен первого издания сборника сотни советов многое изменилось! Пиар-технологии сначала стали технологичными, потом человечными, а сейчас – сплав, «новая искренность».

О маркетинге, а именно о 80 ключевых понятиях, или концепциях, эффективного маркетинга, их содержании и значении для современного бизнеса. Автор собрал и переосмыслил.

Дмитрий Кот – один из самых известных копирайтеров, бизнес-тренер, директор Агентства продающих текстов, автор бестселлера «Копирайтинг: как не съесть собаку. Создаем тексты, которые продают».

Рассмотрены основные понятия, предмет и задачи товароведения, классификация, кодирование и ассортимент товаров, характеристики их потребительских свойств, требования к качеству и методы оценки показателей качества. Раскрыты факторы, влияющие на формирование и сохранение качества товаров, виды товарных потерь, а также причины возникновения дефектов и их роль в общей оценке качества товара.

Автор со знанием дела рассказывает как научиться планировать, создавать и редактировать свои тексты. Благодаря простоте изложения, многочисленным примерам и кратким выводам после каждой главы книга станет незаменимым руководством как для начинающих, так и «продолжающих» авторов, журналистов, редакторов, блогеров. "Николай В. Кононов – журналист и писатель. Работал репортером в газетах «Известия» и «Столичная вечерняя», специальным корреспондентом в журнале «Эксперт» и российском издании Forbes. Редактировал сайт об экономике и политике Slon.ru, а также Forbes.ru. Возглавлял интернет-издание о новом поколении предпринимателей Hopes & Fears, был редакционным директором LookAtMedia. Сейчас – главный редактор журнала о предпринимательстве «Секрет фирмы» (secretmag.ru). Публиковал свои тексты в New York Times, Quartz и других западных изданиях.

Многие из нас в спорных ситуациях привыкли мыслить меж двух альтернатив: если я выиграю, ты проиграешь, и наоборот. Стивен Кови предлагает Третью альтернативу – революционный подход к урегулированию конфликтов, основанный на синергии. Как сплав прочнее каждого из составляющих его металлов, так и синергия – не компромисс, а нечто новое, соединение таланта и творческих способностей противоборствующих сторон, благодаря чему принятое ими креативное решение превосходит те, что каждая из них предлагала по отдельности. Третья альтернатива открывает радикально новый и творческий стиль мышления, позволяющий подняться и над конфликтами, и над компромиссами.

Со времен первого издания сборника сотни советов многое изменилось! Пиар-технологии сначала стали технологичными, потом человечными, а сейчас – сплав, «новая искренность».