Бизнес-Книги - скачать книги или читать онлайн. Страница 256

A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer.Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the Industrial Revolution.What do we get in return for this hard work? Stagnant wages, job insecurity, stress, exhaustion; the British workforce has not been so powerless for over a century. ‘Willing Slaves’ exposes the paradox that, though we’re all being exploited, it’s work that has come to give our lives meaning: religion, political causes, family life have become secondary. This book reveals how this astonishing fraud has been perpetrated, how millions of workers know they face burnout but believe ‘there is no alternative’.Bunting tells us how to take our lives back – and what will happen if we don’t.

A lively, engaging and counterintuitive exploration of success stories from across the globe, and what Michelle Obama referred to as ‘the flimsy difference between success and failure’.In this lively and counterintuitive exploration of success stories from across the globe, award-winning journalist Hamish McRae takes the reader on a fascinating journey in pursuit of the flimsy difference between triumph and failure. Why do some initiatives take off while others flounder? How have some communities managed to achieve so much while others struggle? What distinguishes the good companies from the bad?This thoughtful, engaging look at some of the world’s greatest success stories provides an optimistic and eminently practical guide to what works and why. What lessons can we learn from the surprisingly well-ordered Mumbai community made famous by ‘Slumdog Millionaire’? Why have Canadian manners helped Whistler become the most popular ski resort in North America? How has Zurich developed the world’s most admired anti-drug policies? And how has Hong Kong used gambling profits to help its residents enjoy the greatest level of economic freedom on the planet?Drawing life lessons from the great ideas put to work on every continent – from America to Europe, from Africa to Asia and Australasia – McRae’s stories are as surprising as they are inspiring. We are better placed now than we have ever been to make good choices about the future of our species and our planet. But if we are to face the many challenges ahead, we have to try to learn from each other. ‘What Works’ will leave you entertained, informed and, ultimately, enlightened as to what each of us can do to make successes of our businesses, our communities and our lives.

A Michael Moore for the Dot.com generation, ‘21 Dog Years’ is Mike Daisey’s wickedly funny story of life in the New Economy trenches.In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Thus began Mike Daisey's love affair with the world’s biggest bookstore.Mike Daisey worked at Amazon.com for nearly three years during the dot-com frenzy of the late nineties. Now that his nondisclosure agreement has expired, he can tell the real story of tech culture, hero worship, cat litter, Albanian economics, venture capitalism that feed into the delusional cocktail exulted as the New Economy.His ascent from lowly temp to customer service representative to business development hustler is the stuff of dreams – and nightmares. No wonder Newsweek has dubbed Daisey the ‘oracle of the bust.’With a hugely popular website mikedaisey.com and a hit one-man show that has received phenomenal coverage (with stories in Wired, Daily Mail, Salon, Guardian and elsewhere), Michael Daisey has been called the first dot.comic and the Michael Moore of the net generation.

Features updated material and a special foreword from Arianna for the UK audienceIt’s not an exaggeration to say that the hard-working, average citizen on an average income is an endangered species and that the American Dream of a secure, comfortable standard of living has become outdated. The USA is in danger of becoming a Third World nation.The evidence is all around: its industrial base is vanishing, taking with it the kind of jobs that have formed the backbone of America’s economy for more than a century; the education system is in shambles, making it harder for tomorrow’s workforce to acquire the information and training it needs to land good twenty-first-century jobs; its infrastructure – roads, bridges, water, and electrical systems – is crumbling; its economic system has been reduced to recurring episodes of Corporations Gone Wild; and its political system is broken, in thrall to a small financial elite using the power of the chequebook to control both parties. And America’s middle class, the driver of so much of the country’s economic success and political stability, is rapidly disappearing, forcing this democracy to confront the fear that it is slipping as a nation – that its children and grandchildren will enjoy fewer opportunities and face a lower standard of living. It’s the dark flipside of the American Dream – an American Nightmare of their own making.Arianna Huffington, editor in chief of the must-read Huffington Post, has her finger on the pulse of America and unflinchingly tracks the gradual demise of the nation as an industrial, political, and economic leader. In the vein of her fiery bestseller Pigs at the Trough, Third World America points fingers, names names, and details who’s killing the American Dream. Calling on the can-do attitude that is part of America’s DNA, Huffington shows precisely what needs to be done to stop the free fall and keep the country from turning into a Third World nation. Third World America is required reading for anyone who is disturbed by the United States’ steady descent from twentieth-century superpower to backwater banana republic.

An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK supermarkets make 40p on every £1 spent on bananas while plantations workers are paid just 1p?• Supermarkets instill a climate of fear amongst their suppliers?• Every time a supermarket opens the local community loses on average 276 jobs?In the 1970s, British supermarkets had only 10% of the UK's grocery spend. Now they swallow up 80%, influencing how we shop, what we eat, how we spend our leisure time, how much rubbish we generate, even the very look of our physical environment.Award-winning food writer Joanna Blythman investigates the enormous impact that these big box retailers are having on our lives. She meets the farmers who are selling food to supermarkets for less than they need to survive and the wholesalers who have been eliminated from the supply chain; she travels to suburban retail parks to meet the teenagers and part-timers who stack our shelves and reveals the hoops third world suppliers must jump through to earn supermarket contracts.This thought-provoking, witty and sometimes chilling voyage of discovery is sure to make you think twice before you enthusiastically reach for that supermarket trolley again.Contains new material on the ‘Tesocisation’ of Britain.

Scaldingly honest, impeccably researched and movingly written, ‘MAXED OUT’ is, as ‘FAST FOOD NATION’ was to the food industry, the book the captains of the debt industry wish you would never read.‘Maxed Out’ is a groundbreaking work that targets the debt industry and how it is fundamentally re-shaping our lives through misleading, unethical, insidious and sometimes illegal practices designed to bury us under ever higher amounts of debt.The book provides a fascinating and shocking look at how today's credit merchants are trying to get virtually everyone into the credit game. Although the poor are especially targeted by the industry in the hopes that they will become lifelong credit addicts, everyone from university students to grandmothers are under assault from debt companies offering easy access to all the material comforts we can imagine, with our dreams just a swipe away from coming true.‘Maxed Out’ shows how, you, the average citizen is courted, wooed and tempted every day into buying something on credit, as well as what happens when the day arrives when you can no longer make your minimum monthly payment.

The essential career handbook for creative working women.Little Black Book: A Toolkit For Working Women is the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman's Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you’re a thinker, a maker, an artist or an entrepreneur, you’ll find plenty of inspiration for your working life here.

Sylvia Nasar, the author of the phenomenal bestseller A Beautiful Mind takes us on a journey through the epic story of the making of modern economics, and how it rescued mankind from squalor and deprivation by placing its material fate in its own hands, rather than in Fate.

Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big business: phone cards, stamps, air miles and Tesco’s clubcard points all have purchasing power, yet are not cash as we know it. Now, locally created money systems like ‘time dollars’, ‘Womanshare’ and ‘Ithaca hours’ are being invented by communities for communities.With clarity and great humour, Boyle tells the story of this extraordinary revolution: he travels to the USA to visit the people behind local money systems; relates their vision of the future; and describes how to set up your own currency. This is no dry theoretical tome: Boyle writes about his subject in a way that is concrete, illuminating, often very funny and always highly readable.This paperback edition includes a new epilogue with an update on the latest alternative currency ideas: ‘You just have to cast doubt on the real existence of the money markets and they could just shrivel away. Anything could happen.’A revolution is underway now: this book tells the story of its leaders and the ideas that inspired them.

7 simple steps to a successful start upSo you’ve thought about starting a business, but how do you get started? We’ve broken it down into 7 simple steps.This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and learn everything you need for a successful start up. Before long you’ll be watching your hard work pay off and doing something you love.

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

The fascinating tale of how one company spawned a huge international business success story, created legions of new gamblers and revolutionised the worlds of gambling and sport for ever.In 2000 a company called Betfair, founded by Andrew Black and Ed Wray, began trading. Since then, the brainchild of these two contrasting English innovators has meant the world of gambling, sport, the Internet, government attitudes to betting and public perceptions of what is behind a 'flutter' haven't been the same.Betfair is an Internet betting exchange, which pairs up via the web those who want to have a bet ('backers') with those who want to take one ('layers'), cutting out the traditional middleman, namely the bookmaker. The company's success – Betfair today is one of the world's ten biggest companies operating on the web – has fuelled exponential growth in Internet betting. What's more, the operation has revolutionised the way the globe gambles, forcing bookmakers to change, altered how sport deals with corruption based around betting and how governments worldwide treat betting, and caused shifts in cultural and social attitudes to betting generally.You Bet considers the Betfair story, a remarkable tale of how a simple idea tapped into the modern-day global psyche for betting and became a multi-billion dollar company. But much more than that, You Bet considers the worldwide impact, culturally and socially, of the explosion in Internet betting in which Betfair has been both an agent for change and a beneficiary of evolving attitudes to betting.This vibrant book takes you to the heart of the colourful world of betting, features a range of characters with personality and opinions in proportion and offers unique analysis of why people gamble. The book is both an inspirational – and aspirational – tale of how the dream of two men became a reality.