Бизнес-Книги - скачать книги или читать онлайн. Страница 446

Praise for The Mindful Coach «Success in business is predicated on eliciting the best from people. The Mindful Coach clearly articulates the essentials of how to do this. As someone who believes deeply in the potential of all people, I found Silsbee's approach both practical and profound. This is a must-read for everyone concerned with people and learning.»—Arthur M. Blank, philanthropist; cofounder, The Home Depot; and owner and CEO, Atlanta Falcons «The Mindful Coach is not just another coaching model. It is a frame of reference for anyone involved in developing people. This highly readable book should serve as a reference for anyone genuinely concerned about helping others. It has had a significant impact on the way I approach coaching and developing others.»—James N. Bassett, M.E?d., employee development, Institute of Nuclear Power Operations «The Mindful Coach digs deeply, offering a lens and structure for understanding the intimate and necessary connection between relationships and human development. No other skill set, knowledge, or awareness is more important to educators, leaders, and managers than what is presented in this precious volume.»—Robert C. Pianta, Ph.D., dean, Curry School of Education, University of ?Virginia «This revised edition provides the structure for presence, through which new solutions become available. This book itself is a practice in the art of 'becoming,' while providing a clear action framework for powerfully engaging others with their own development. Silsbee has provided a gift to leaders, teachers, and coaches!»—Connie Maltbie-Shulas, manager, V-22 Training Systems, Boeing «This book has broad appeal not only for coaches, but also for managers, executives, and consultants. Leaders of all kinds can benefit from Silsbee's clear and caring process for bringing out the best in people. This is a must-read book for anyone who wants to jump-start themselves and others on their journey to their potential.»—Diana Whitney, Ph.D., author, The Power of Appreciative Inquiry «This is the guide for leaders committed to helping others learn. The seven roles will help any leader facilitate more meaningful development conversations. This new edition engaged me instantly, with immediate applications in key relationships.»—Darelyn «DJ» Mitsch, MCC, president, The Pyramid Resource Group; former president, The International Coach Federation

Ein Buch fur Praktiker in Unternehmen aller Branchen, insbesondere im B2B-Geschaft, die das Potential der zur Verfugung stehenden Kommunikationskanale noch nicht vollstandig ausgenutzt haben. Angelique Werner bietet Ihnen eine griffige Anleitung, um Ihre externen und internen Kommunikations- und Marketingaktivitaten zu optimieren. Sie liefert Tipps fur die klassischen Kommunikations- und Marketingkanale, wie auch fur den systematischen Aufbau von Social Media. Ein wesentlicher Fokus ist auf das gezielte Social Networking gerichtet, also die konsistente Netzwerkpflege und Kontaktsuche auf innovativen Kanalen. Social Media Marketing und Networking werden anhand eingangiger Praxisbeispiele als Schlussel zum Erfolg vermittelt. Die fundiert dargebotenen Kommunikationsinstrumente lassen sich unabhangig von der Unternehmensgro?e leicht umsetzen, effiziente Marketingstrategien mit einfachen Ma?nahmen schnell und wirksam implementieren. Praktische Tipps, Do?s und Don?ts erganzen das Informationspaket. Ein derart umfassender, praktischer und lebendig geschriebener Uberblick uber alle Facetten der Marketingkommunikation in der Welt von Google, XING, LinkedIn, Facebook, Twitter usw. ist in dieser Form neu. Er liefert dem Leser sowohl nutzliches Best-Practice-Wissen als auch die Motivation, Kommunikation als Phanomen zu verstehen, das wir permanent selbst mitgestalten konnen und sollten. Angelique Werner ist eine anerkannte Expertin fur innovatives Marketing- und Kommunikationsmanagement sowie eine gefragte Referentin und Autorin. Sie betreibt ein eigenes Blog und ist in allen relevanten Netzwerken prasent. «Ein rundum empfehlenswerter Ratgeber. Sehr praktisch, unkompliziert und gut umzusetzen. Wer wissen will, wie Marketingkommunikation im Social-Media-Zeitalter aussieht, kommt am Buch von Angelique Werner nicht vorbei.» Thomas Koch, Media-Urgestein und Ex-CEO Starcom, Grunder tkm und tk-one «Wenn man Marketingkommunikation auf den neuesten Stand bringen mochte, ist dieser praktische Ratgeber eine wertvolle Hilfe.» Matthias Moritz, CIO und Musikproduzent «Angelique Werner schildert anschaulich und ehrlich ihre Erfahrungen mit Social Media in der B2B-Kommunikation. Mit den zahlreichen Tipps und Checklisten, in denen das Buch die Erkenntnisse strukturiert und zusammenfasst, gewinnen sowohl Einsteiger als auch Fortgeschrittene.» Harriet Kasper, Researcher & Consultant, Fraunhofer-Institut IAO

Praise for Strategic Employee Surveys «This is a must-read! If you want to bring your employee survey up to the next level—if you want to predict and drive your organizational outcomes, including customer satisfaction and business performance—if you want to move your business strategy and survey program closer together, then this is your book.»—Franz G. Deitering, Ph.D., SAP, and CEO, RACER Benchmark Group; former Chairman, IT Survey Group «[Wiley makes] an excellent, well-balanced approach to making the business case for employee surveys and providing reinforcement on the essential components—from purpose and development of the instrument to results analysis to action planning.»—Lawrence E. Milan, Senior Vice President, Human Resources, ING U.S. Insurance «This book does not get bogged down in statistical analyses, yet it features a healthy mix of the theoretical and the practical that works for the novice and the experienced survey program manager alike.»– Thomas E. Mitchell, Vice President, Northern Trust Company «The book's key concepts are illustrated with many specifics, especially survey content, and lots of fascinating 'war stories.' This book will become a well-thumbed volume by all who want to make the most of employee surveys.»—Allen I. Kraut, Ph.D., Professor Emeritus of Management, Zicklin School of Business, Baruch College, CUNY

If you are prepared to connect with China, it will make all the difference. Joan Turley provides all the signposts and insights to help those working with China understand the value of relationships and the importance of people as the key elements in making business and everything else work. This extremely powerful book will unlock your ability to build working relationships with China, for mutual success. «The book provides an invaluable reference for all businesses with any current or future interest of building a successful relationship with China. This is a topic that is as complicated and diffuse as the Chinese language itself and a reference such as this can save both time and money.» —David Paice, Marketing Manager, Cathay Pacific «Joan Turley's deep and delicate observation is really refreshing and practical and her understanding about China goes beyond my expectations. I believe Ms. Turley's new book will not only be welcomed by the British people but the Chinese people as well.» —Dizun Chen, Director of the General Office, Liaoning Provincial Party Committee «Joan Turley has great insight as well as ability to interpret different cultures for each other. Her knowledge is thorough as she has both academic and practical business experience of China. Her book has relevance both to the West and to China.» —Mr Huo, President, North Media «An indispensable handbook for developing successful UK/China business relationships. For an industry which thrives on ideas which turn customer understanding into commercial or social advantage, Joan's insights into Chinese culture and thinking are both instructive and relevant.» —Janet Hull, Consultant Head, Marketing and Reputation Management, IPA «The chapter on Law and Successful Relationships in China is a must for any lawyer wanting to do business in that part of the world.» —Eifion Morris, Partner, Stephenson Harwood, Law Firm of the Year 2009 «An authoritative and informative insight into conducting business in China, from an original standpoint that gives practical advice to both those with existing business and those approaching the Chinese market for the first time.» —Philip Moore, Asia-Pacific Manager, Andor Plc «Turley has taken her vast experience in working closely with Chinese companies, government and individuals to deliver robust advice on developing strategic and long term business relationships through communication, relationship development and sound planning and research.» —Barry Allaway, Managing Director, Worldwide Magazine Distribution Joan Turley has enormous understanding working successfully with China. Pivotal to her success is the understanding that connectivity is the key to building relationships, and it is this that will ultimately determine your success in business culture. Connecting with China aims to facilitate a smooth path for all those at the brink of working with China, or who are already involved but need further guidance. Understanding the forces that shape Chinese

Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms «Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is a must-have and a terrific book.» —Reed K. Holden, founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com «We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer—he's a mover and a shaker on a mission. This is the End of Time! Brilliant.» —Paul Dunn, Chairman, B1G1 www.b1g1.com «Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me—and to my customers—have been immediate, significant, and ongoing.» —Brent Uren, Principal, Valuation & Business Modeling, Ernst & Young www.ey.com «Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin.» —Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination www.revenueanalytics.com

Work-Life-Balance bedeutet viel mehr als den Ausgleich zwischen Beruf, Familie und Privatleben. Sie umfasst betriebliche Rahmenbedingungen, Fuhrungskultur und personliche Einstellungen, abzulesen am besseren Unternehmensimage, erfolgreicherem Recruiting, weniger Personalfluktuation und Krankenstand, langfristig auf hohem Niveau arbeitenden Fuhrungskraften, besserer Widerstandsfahigkeit des Unternehmens gegenuber kritischen Situationen und zufriedeneren Kunden. Fur die Mitarbeiter hei?t das hohere Leistungsfahigkeit, Produktivitat und Motivation aus sich heraus durch die Ausgewogenheit von Arbeit, Gesundheit, sozialen Beziehungen, Zeit fur sich und Sinn. Auf dieser Basis entwickeln Unternehmen eine unvergleichlich starkere Kraft als uber Druck, Kontrolle oder andere klassische Fuhrungselemente. Wie eine solche Wirkung zu erreichen ist, veranschaulicht Christian Holzer verstandlich durch viele authentische Modelle der Work-Life-Balance, untermauert durch Praxisbeispiele aus Karrierecoachings, Betriebsberatungen und eigener Fuhrungserfahrung. Dabei fuhrt er den Leser von den psychologischen Grundlagen und dem Wert von Intuition, Empathie und Zeitsouveranitat uber Fuhrung und Projektmanagement bis zu Unternehmenskonzepten und praktischen Ma?nahmen. Mit mehr als 400 PRAKTISCHEN TIPPS AUS 50 THEMENBEREICHEN DER WORK-LIFE-BALANCE dient dieses Buch als Ideenpool fur ubergreifende und individuelle Programme und Aktivitaten im Rahmen sozialer Nachhaltigkeit, fur das Employer Branding und die Personalentwicklung. Der Zugang zum Thema erfolgt dabei uber die Betriebs- und die personliche Ebene. Damit findet es bei Fuhrungskraften genauso Anklang wie in HR- und Marketingabteilungen, aber auch bei Beratern. Christian Holzer ist Karrierecoach und Unternehmensberater. Er arbeitet fur Unternehmen und Hochschulen, hat in den letzten Jahren mehr als 350 Karrierecoachings und Work-Life-Balance-Seminare durchgefuhrt und ist Moderator der Sendung «Fair Play» der Radiofabrik Salzburg. «Christian Holzer setzt sich wohltuend ab von der 'Wenn-du-dein-Leben-richtig-steuerst-geht`s-dir-gut-Literatur' und vielen bisher veroffentlichten praktischen, kaum imitierbaren Beispielen aus Unternehmen, die aufgrund ihrer besonderen Situation im Markt Work-Life-Balance fur ihre MitarbeiterInnen leichter anbieten konnen als andere.» (Johannes Gutmann, SONNENTOR)

Great Webinars «Great Webinars provides a profoundly practical and easy-to-follow template for creating and facilitating stimulating webinars that engage learners as active participants, while creating the kind of energetic 'buzz' that is the hallmark of successful learning experiences. The book is sure to benefit both seasoned instructors and subject matter experts who are new to teaching. I sure wish this book had existed when I began conducting webinars back in the mid 1990s.»—Carol Willett, former chief learning officer, US Government Accountability Office «Not only has Cindy Clay put the adult learning principles into practice, she has created an approach to the design, development and delivery of a virtual workshop that is potentially more engaging than being face-to-face. Great Webinars captures all the essentials to creating a great on-line learning experience. . . . Thanks to the lessons learned in this book, we can now move full speed ahead with our e-learning strategy and I can now feel confident we will be teaching versus simply reaching our customers.»—Karen Pacent, director, Learning and Leadership Development, United States Tennis Association «Great Webinars is written in a smart, authentic, practical, sassy, and easy-to-follow way. It reminds us to bring our participants' experience front and center if we want them to be enthralled, and the learning environment to be enriched. Cynthia Clay lets her own students tell us what is wrong with the current use of webinars and then proceeds to teach us how to build 'em better. It's like having her sit beside you saying, 'Don't worry . . . I'll get you there.' And she does.»—Beverly Kaye, founder/CEO, Career Systems International; coauthor, Love 'Em or Lose 'Em and Getting Good People to Stay

Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise fur die Erstellung von «Advertisements that sell»: – ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Fuhrungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich ist und ob noch unentdeckte Reserven in ihr stecken, und – ein Referenzmodell, an dem jeder Marketer seine Ablaufe und Strukturen spiegeln kann, um gezielt Ansatzpunkte fur die Optimierung der Marketingprozesse zu identifizieren. Diese Modelle orientieren sich an den drei Grundbausteinen der Exzellenz fur effiziente und erfolgreiche Marketingkommunikation: – «Wie muss ich meine Werbung gestalten, dass der Adressat nicht nur auf sie aufmerksam wird, sondern auch sofort versteht, welches Bedurfnis er haben soll?» – «Wie komme ich schnell und wirksam zu einem sehr guten Ergebnis fur meine Markenfuhrung?» – Und da es noch schwieriger ist, Ideen umzusetzen, als sie zu generieren, bietet das Buch praxisorientierte Prozesse und Leitlinien, mit denen der Leser die Erkenntnisse aus den anderen Bereichen umsetzen und dabei auch noch die Marketingeffizienz «monitoren» kann. Untermauert wird dies alles durch gute und schlechte Beispiele; Checklisten und Templates erleichtern die praktische Umsetzung.

Michael Allen's e-Learning Library Most e-learning that is produced for classroom training is created using instructional models that were introduced more than thirty years ago. To update design solutions for today's online learners, Michael Allen's e- Learning Library offers a review of the basics of instructional design and then lifts the lid on some common misconceptions that arise from what people think they know about ISD. Michael Allen's e- Learning Library is designed to help use time and resources effectively and to build the best e-learning experiences possible. Filled with illustrative examples, the book is pragmatic and contains easy-to-apply solutions. Successful e-Learning Interface is the third book in the Michael Allen's e-Learning Library series. Using this hands-on resource will maximize your CEO impact—connect, empower, and orchestrate. You will understand how to connect with your learners, how to empower learners to make the most of e-learning's capabilities, and how to orchestrate learning events. Praise for Michael Allen's e-Learning Library «Once again Michael Allen has zeroed in on a critical, yet often overlooked, aspect of e-learning development. This book sheds light on the importance of learner interface design, and offers readers clear guidelines for designing interfaces that support the learner and increase impact. It will be a valuable asset for any e-learning developer who is committed to producing truly world-class e-learning.» —David Holcombe, president and CEO, The eLearning Guild and publisher, Learning Solutions Magazine «With this easy-to-apply and practical book, Michael Allen raises the bar on creating exceptional e-learning experiences.» —Lance Dublin, CEO and chief solution architect, Dublin Consulting «Michael Allen continues to be a strong voice in the e-learning industry. The topics addressed in this book are especially timely, helping the creators of training appeal to a new generation of learners while addressing the concerns of more mature learning audiences.» —Jennifer Hofmann, president, InSync Training and author, The Synchronous Trainer's Survival Guide and Tailored Learning: Designing The Blend That Fits

'Every bit as good as the beer itself.' Sir Richard Branson From selling the first cases of Cobra out of the back of a battered old Citroen 2CV along the streets of West London to exporting to over 40 countries around the world, Karan Bilimoria's vision of a less gassy beer has travelled a long way. Starting out with a heap of student debt, a complete lack of industry experience and parents desperate for their son to get a proper job, it could all so easily have gone wrong. But Karan's single-minded determination to succeed and his ability to inspire those around him to buy into his vision, turned Cobra, sip-by-sip, into the multi-million pound business it is today. Karan's story bottles the very essence of entrepreneurship: vision, drive, creativity and a relentless battle against all odds, to make the idea you so passionately believe in work. Against the Grain is packed with insights into finance, strategy, planning, luck, discipline, and generally doing the unexpected to build your own business, from someone who's been there and done it… and all with just a little less gas. 'Essential reading.' Richard Reed, Co-founder, Innocent Drinks 'An inspirational story.' Sir Martin Sorrell, Chief Executive Officer WPP 'Karan Bilimoria is one of the great entrepreneurs…' Jo Malone, founder of Jo Malone 'Inspiring! … worth the cover price for the «Financing Cobra» chapter alone.' Professor John Mullins, London Business School '… His story should inspire youth everywhere who are fired by the dream of becoming a successful entrepreneur.' Ratan Tata, Chairman, Tata Group

How can organizations provide the right sales training to the right sales people at the right time? This book is filled with a diverse collection of case studies from top companies and provides a practical road map and the proven tools for organizations that want to implement a winning sales training program. The book offers helpful techniques and tips on how to successfully execute sales training with limited resources and cut budgets. It provides how-to guidelines for successful sales training in a down economy. It is written by 13 experts who have experience selling and have managed sales people. The contributors have combined experience of improving sales performance of over 120 years. The book contributors are Bob Rickert, Jim Graham, Teresa Hiatt, Michael Rockelmann, Maris Edelson, Susan Onaitis, Susanne Conrad, Rick Wills, Ken Phillips, Trish Uhl, Gary Summy, Lanie Jordan, and Renie McClay.

This uniquely accessible, breakthrough book lets auditors grasp the thinking behind the mathematical approach to risk without doing the mathematics. Risk control expert and former Big 4 auditor, Matthew Leitch, takes the reader gently but quickly through the key concepts, explaining mistakes organizations often make and how auditors can find them. Spend a few minutes every day reading this conveniently pocket sized book and you will soon transform your understanding of this highly topical area and be in demand for interesting reviews with risk at their heart. «I was really excited by this book – and I am not a mathematician. With my basic understanding of business statistics and business risk management I was able to follow the arguments easily and pick up the jargon of a discipline akin to my own but not my own.» —Dr Sarah Blackburn, President at the Institute of Internal Auditors – UK and Ireland