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Following modern executives as they push themselves to the limits in life and in business In To the Limits, adventure writer Jim Clash examines the phenomenon of corporate leaders and millionaires who test their limits through high-end, risky adventure-and links the life and business lessons they have learned along the way. Based on his popular column in Forbes, Clash details his own exotic adventures and includes anecdotes from high-profile, daredevil executives who share his passion for adventure-from flying to the edge of space 84,000 feet up (Dennis Tito, Chief Executive of Wilshire Associates), to climbing 20,000-foot mountain peaks (Timothy Forbes, Chief Operating Officer of Forbes, Inc.), to racing open-wheel cars (Mark Patterson, Vice Chairman of Credit Suisse First Boston), to swimming at the North Pole (Geoffrey Kent, Chief Executive of Abercrombie & Kent). Clash's dramatic narrative also explores the powerful connection between extreme success in business and in life, and covers topics such as risk-taking, testing personal limits, and dealing with decision-making responsibilities. James M. Clash (New York, NY) covers mutual funds for Forbes magazine and writes a popular column called «The Adventurer» for Forbes Global. An avid wilderness enthusiast, he is a Fellow in the Explorers Club who has undertaken a number of unforgettable challenges-he has climbed the Matterhorn, ridden in a MiG jet fighter at two-and-a-half-times the speed of sound, driven Indy cars at upwards of 180 mph, climbed virgin mountains in Antarctica, and has visited the North Pole twice. Clash has also interviewed legendary adventurers such as Buzz Aldrin, Sir Roger Bannister, Sir Edmund Hillary, and four-time Indy 500 winner Rick Mears-all of whom are included in this book.

Praise for Covert Persuasion: «This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.» -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life «Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable.» -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers «There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want.» -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor «When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for.» -David Garfinkel, author of Advertising Headlines That Make You Rich «There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!» -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Through his own trading experiences and those of individuals he has mentored, Dr. Brett Steenbarger is familiar with the challenges that traders face and the performance and psychological strategies that can meet those challenges. In Enhancing Trader Performance, Steenbarger shows you how to transform talent into trading skill through a structured process of expertise development and reveals how this approach can help you achieve market mastery.

Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term «Staging» to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential. If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include: How to write a business plan, market your company, and make the most of your resources How to work through the consulting, bidding, and Staging processes How to establish solid relationships with real estate agents and brokers How to obtain your Accredited Staging Professional (ASP) designation Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets.» —Gerhard Gschwandtner Founder and Publisher, Selling Power magazine «Steve Martin's interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople.» —Jay Fulcher, Chief Executive Officer, Agile Software «This powerful book provides real-world strategies you can use to increase sales immediately!» —Brian Tracy, President, Brian Tracy International, author, Getting Rich Your Own Way «Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the heart of selling. It's about the emotional connection with the customer, but also the attack and destruction of the competition.» —Olivier Helleboid, Vice President, Software Operations, Hewlett-Packard «Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common-sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal.» —Tim Kelliher, Senior Vice President, Sales, DHL Global Mail

An insightful look at how to protect, save, and grow wealth in difficult economic times Having an effective financial and personal plan for the future is now more crucial than ever. And with the bestselling The Ultimate Depression Survival Guide now in paperback, you'll quickly learn how to create such a plan. This comprehensive guide was especially designed to help people map out a practical financial plan in this unpredictable economic environment, so that they can stop worrying about their money and just enjoy life. Step by step, Martin Weiss-America's Consumer Advocate for Financial Safety-introduces, explains, and helps solve many of the new challenges and risks that face millions of Americans. Throughout the book, Weiss provides you with sound strategies for coping with the credit crunch, housing bust, and decline of the U.S. dollar. Discusses different ways to adapt to the realities of continuous market volatility Contains solutions to dealing with sinking real estate or falling stocks Examines the opportunities you'll have to buy choice assets at bargain prices during a depressed economy The Ultimate Depression Survival Guide also examines important topics that today's investor must be familiar with-including global investing, foreign currencies, and commodities-if they intend to make it through the decade ahead.

Praise for THE RIGHT STOCK AT THE RIGHT TIME «It is a fundamentally good time to consider the strategies in this book. Macro-market timing, stock-specific approaches, money management revelations, and intermarket analysis. Even better that it is written by someone who has actually done it himself.» —Lindsay Glass Global Market Timing Specialist, Bloomberg LP «This book delivers a knock-out punch to investor pessimism, with an uppercut of bullishness and hard facts.» —Ray Mercer Former World Heavyweight Champion «The stock market is a major stream of income and Williams clearly shows the best time and stocks to buy.» —Robert Allen, New York Times bestselling financial author and millionaire maker «No other book on the horizon comes close to this one. Larry lets you stand on his shoulders and view the market from the vantage of a master.» —Yale Hirsch Chairman, The Hirsch Organization Inc.

Hedge funds are typically thought of as highly risky investments. Not so. In fact, some hedge funds are among the most conservative investments you can make. While speculative, high-flying hedge funds make the headlines, others quietly go about the work of crafting unique investment strategies and hedging portfolios against market risk. This much-needed book shows why affluent investors who want to be financially secure through retirement should know about hedge funds. Its blend of facts, practical tips, and personal insights takes the mystery out of this often misunderstood investment vehicle and reveals the critical questions to ask before you invest. James P. Owen (Santa Barbara, CA) has more than 30 years of experience in the investment management industry and is Senior Vice President of Broadmark Asset Management. Previously he was President of JPO Inc. and a partner with NWQ Investment Management Company. He is co-founder of the Investment Management Consultant s Association (IMCA); author of the financial bestseller, The Prudent Investor: The Definitive Guide to Professional Investment Management; and was associate producer of the PBS television series,Beyond Wall Street: The Art of Investing

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like «The Lubricant to Yes» and «Euphoric Shock») to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that «Everybody gets a car!» sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what did you expect?

Efficient market theorists contend that markets are random and thus not predictable. With the publication of Trading Against theCrowd, however, noted author, economist, and professional trader John Summa convincingly shows that investor sentiment can be incorporated into profitable stock and stock market trading systems. In this groundbreaking book, Summa explains how to use popular gauges of crowd psychology, such as put/call ratios, option-implied volatility, short sales, investor surveys, and advisory opinion to trade against, or contrary to, prevailing market sentiment. He also makes compelling arguments against the efficient markets hypothesis with the presentation of his own quantitative weekly bear and bull news-flow intensity indices, which he builds from news scans. This data series, and other popular measures of crowd psychology, are processed through custom indicators that are programmed into profitable trading systems, such as Squeeze Play I & II, Tsunami Sentiment Wave, and the Fourth Estate. Trading Against the Crowd is the first book to provide a comprehensive assessment of investor crowd psychology, offering valuable market timing tools and trading techniques, including: MetaStock and Trade Station system and custom indicator code; comparative statistical studies of CBOE, OEX, and equity-only put/call ratios; straightforward instructions for combining price triggers with sentiment indicators; a practical guide to understanding put/call ratios, short sales, investor surveys, newsletter opinion, and stock market news-flow intensity; how to use LEAP options as trading vehicles to avoid use of stop loss orders; use of put/call ratios for trading the Treasury bond futures market; and test results and evaluation of trading system performance. Many of today’s professional money managers rely on investor sentiment for improved market timing. They know that at extremes of market sentiment, markets tend to be the most predictable.Trading Against the Crowd shows how you can begin to profit from these short- to medium-term sentiment waves generated by the actions of the speculative crowd. Put into practice powerful sentiment data using thoroughly back-tested trading systems, and rise above the herd mentality of the investor crowd, where potentially large profits await.

A fresh investment approach to an ever-changing market In this unique and engaging treatise on the art and science of speculation, expert S. A. Johnston combines the profitable elements of banking, bookmaking, and gambling-three other ways of making money with money-with trading, to provide readers with a fresh new approach to trading the market. Written by a trader for a trader, Trading Options to Win gives readers a framework for using logical analysis to uncover profitable opportunities that they would otherwise miss. Johnston develops a speculative method that traders can use to consistently find and manage profitable trades. He then backs his talk up by detailing three months worth of trades using his successful method. For investors looking to move beyond the realms of technical and fundamental analysis, Trading Options will be the guide of choice. S. A. Johnston is a systems analyst and designer by profession. His company, Software Systems, specializes in inventory optimization and control systems for business. Under the tutelage of Fredric B. Fitch and Richmond Thomason, he became the first graduate of Yale to receive a BA in logic.

Professional Strategies,World-Class Advice, and Inside Tips on Finding Your Ideal Job «The Secrets of Executive Search provides real-world and proven techniques in an easy-to-read reference format. It s a must-read for anyone who will be managing human resources and/or managing their own career into the new millennium.» Arthur E. Hobbs, former vice president, Human Resources, Raytheon Systems Co. «This book will definitely help job candidates at all levels. Not only does it contain career advice that is helpful in conducting your job search, but also for enhancing performance on the job.» Libby Sartain, Senior Vice President, Human Resources and Chief People Yahoo at Yahoo! Inc. «A very current career reference guide complete with job search tips on how to maximize the power of the Internet. It s easy to read, easy to understand, and it s filled with practical, effective techniques and advice. Once I began reading Secrets, I couldn t put it down.» C. Douglas Mintmier, Vice President, Human Resources, Mary Kay Inc. «I ve interviewed countless applicants who could have made the final cut if they had read this book. It makes all the right points clearly and concisely, and provides insights that will guide people on both sides of the hiring equation.» W. L. Pendergrass, Vice President, Organization Resources Counselors, Inc. «The Secrets of Executive Search . . . is right on the money. In this day and age, professionals and executives need a personal development reference manual to help them manage their careers. And this is the one they should have!» James F. Nieves, Vice President, Human Resources, Children s Medical Center of Dallas «This is a down-to-earth reference guide that includes information many other career management books overlook. It combines the best advice from all worlds, from introspection to the practical side of how best to position yourself to get the job you really want.» Richard T. Huntley, Executive Director, Williams Communications Solutions «Secrets is an extremely savvy snapshot of pragmatic advice for executives considering a career move. It brings into sharp focus the level of detail and preparation that are required for an executive to successfully reengineer his or her career.» Douglas P. Thomas, Senior Manager, KPMG LLP