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Купить книгу Fast Second. How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, автора
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Fast Second. How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Discover why being a «fast second» is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being «fast seconds») than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator. Order your copy today!
Купить книгу The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople Sell, автора
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The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople Sell
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell. William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.
Купить книгу Service Orient or Be Doomed!. How Service Orientation Will Change Your Business, автора Ronald  Schmelzer
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Service Orient or Be Doomed!. How Service Orientation Will Change Your Business
How Service Orientation Will Change Your Business «The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. In an industry full of experts of many stripes, Ron and Jason are the real thing: savvy, experienced, and realistic. They have produced a must-read book for management.» —Paul Lipton, Senior Architect, Unicenter Web Services and Application Management Computer Associates «This is by far the finest publication on SOA of our time. From cover to back, Service Orient or Be Doomed! strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand.» —Duane A. Nickull Senior Standards Strategist, Adobe Systems, Inc. Chair, OASIS SOA Reference Model Technical Committee Vice chair, United Nations CEFACT (UN/CEFACT) «If you're looking for a guide that's based on reality, this is it. These guys know how you can service-orient your enterprise and have the best chance of success. This book is the best SOA tool you can buy. I'm recommending it to everyone.» —Dave Linthicum, CEO, BRIDGEWERX «Jason and Ron are experts on Service-Oriented Architecture (SOA) and have written the first book that is aimed at helping a nontechnical businessperson understand why the SOA computing revolution is critical to business. Rather than provide a nerdy death via buzzword book, Jason and Ron take a humorous, clever, and insightful romp through this new technology and how it impacts business in general.» —Brad Feld, Mobius Venture Capital Authors Jason Bloomberg and Ronald Schmelzer-senior analysts for highly respected IT advisory and analysis firm ZapThink-say it all in the title of their new book, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business. That is, if you fail to service orient your company, you will fail in competing with the organizations that do. This provocative new book takes service orientation out of its more familiar technological surroundings within service-oriented architecture and introduces it as a philosophy that advocates its rightful place within a business context, redefining it as a new way of thinking about organizing your business and its processes. Informal, challenging, and intelligent in style, Service Orient or Be Doomed!: How Service Orientation Will Change Your Business shows you how you can best use technology resources to meet your company's business goals and empower your company to go from «stuck» to «competitive.»
Купить книгу Skin in the Game. How Putting Yourself First Today Will Revolutionize Health Care Tomorrow, автора John  Hammergren
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Skin in the Game. How Putting Yourself First Today Will Revolutionize Health Care Tomorrow
While the American health care system has consistently been criticized for its noticeable detriments, few have taken the time to recognize the significant benefits and potential of this system. But with Skin in the Game, authors John Hammergren and Phil Harkins provide a comprehensive overview of the history of our health care system, an explanation of its current state, and a picture of the great strides that they see being made in the near future.
Купить книгу True Change. How Outsiders on the Inside Get Things Done in Organizations, автора
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True Change. How Outsiders on the Inside Get Things Done in Organizations
Drawing on her own long-term research and extensive work experience, Janice Klein reveals how the power of people (insiders who are able to see problems from outsider's perspective), approach («pulling change»), and system (support infrastructure) combine to turn new ideas and concepts into institutionalized practices. In particular, certain people inside organizations «outsiders on the inside» are key to driving innovation, adaptation, and real change. Using examples from leading companies in MIT's Leaders for Manufacturing (LFM) and System Design and Management (SDM) Partnership – such as Boeing, Intel, Motorola, Alcoa, Ford, Kodak, and others – she shows how employees at all levels can learn how to become «an outsider on the inside,» and be in the right place at the right time to discover opportunities to «pull» into their organization. Throughout, we grow to understand the perspectives of numerous «outsiders on the inside,» by hearing their voices and observing their actions. The strategy Klein provides is relevant for any company that hopes to build a change capability, rather than attempt only to manage change.
Купить книгу Charles Schwab. How One Company Beat Wall Street and Reinvented the Brokerage Industry, автора John  Kador
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Charles Schwab. How One Company Beat Wall Street and Reinvented the Brokerage Industry
Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.
Купить книгу Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks, автора Eva  Diaz
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Real Traders II. How One CFO Trader Used the Power of Leverage to make $110k in 9 Weeks
The follow-up to Real Traders, Real Lives, Real Money, this book explains how a landscape gardener turned full-time trader transformed $32 000 into $110 000 in nine weeks trading contracts for difference (CFDs). Other top Australian traders' secrets for making profi table returns from CFD trading are also shared, including their trading strategies and tactics, trading routines and psychology, tips, mistakes and lessons learnt.
Купить книгу What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance, автора
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What Happy Working Mothers Know. How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance
A fact-based and proven approach to help working mothers rediscover happiness as they balance their duties at home and work Science and sociology have made great strides in understanding what makes us happy and how we achieve it. For working mothers who face endless demands on their time and attention, What Happy Working Mothers Know provides scientifically proven and practical ways to find the right balance and replace stress with happiness. Written by a behavioral scientist and global leadership guru, and an international lawyer and career coach, this mom-friendly guide offers practical tactics that truly work. The demands of juggling work and home lead many women to try to do everything and be everything to everyone. In the effort to be Superwoman, many women lose sight of what makes them happy and they fail to realize how important their happiness is to being a good worker and a good mother. The key to being your best at everything you do is to take care of your happiness the way you take care of your health, through conscious choices every day. You’ll learn to overcome obstacles, apply lessons learned at work to your motherhood skills, and learn lessons from your children that you can apply at work. Includes interactive activities that illustrate important lessons in the book Shows you how to use positive psychology to shift from a scarcity mentality to an abundance mentality for workplace success Helps you tap into your own sense of joy every day for your own happiness and the happiness of those around you Science-based and packed with real case studies of real working moms Written by authors with impeccable qualifications and real-world experience Many moms raise great kids and achieve the professional success they desire and deserve, but if they aren’t happy, what’s the point? This book doesn’t show you how to have it all, but how to have all the things that really matter.
Купить книгу The Investor's Dilemma. How Mutual Funds Are Betraying Your Trust And What To Do About It, автора
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The Investor's Dilemma. How Mutual Funds Are Betraying Your Trust And What To Do About It
Based on cutting-edge research by leading corporate critic Louis Lowenstein, The Investor’s Dilemma: How Mutual Funds Are Betraying Your Trust and What to Do About It reveals how highly overpaid fund sponsors really operate and walks you through the conflicts of interest found throughout the industry. Page by page, you’ll discover the real problems within the world of mutual funds and learn how to overcome them through a value-oriented approach to this market.
Купить книгу The New Savage Number. How Much Money Do You Really Need to Retire?, автора Terry  Savage
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The New Savage Number. How Much Money Do You Really Need to Retire?
Nationally known personal finance expert Terry Savage helps you answer the most important retirement questions During a time when looking to the future is more important than ever, author Terry Savage offers street smart advice for the many soon-to-be retirees wondering how much longer they will have to work to make up for the losses in their retirement accounts. The New Savage Number provides the strategic guidance and hands-on techniques necessary to plan a successful, satisfying retirement. Throughout the book, Savage helps you figure out how much money you need to retire-your savage number-and how to invest to reach that goal. Then, as retirement looms, she guides you through the process of planning withdrawals so the money lasts your entire lifetime. In between, Savage offers practical advice on everything from getting personal finances organized to insuring retirement plans against the disastrous need for long-term care. An informative, engaging book that future retirees of every age can utilize, The New Savage Number Contains updated chapters reflect the current economy including changes to the mortgage market and stock market performance Takes issues such as social security, long term insurance, and new investment risks into consideration Offers guidance on continuing to earn income in retirement Written with every retirement bound individual in mind, The New Savage Number, Second Edition provides you with the tools needed to rescue your retirement.
Купить книгу Unlocking the Secrets of the Fed. How Monetary Policy Affects the Economy and Your Wealth-Creation Potential, автора
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Unlocking the Secrets of the Fed. How Monetary Policy Affects the Economy and Your Wealth-Creation Potential
Written by America's most respected Fed watcher-Dr. David Jones-Unlocking the Secrets of the Fed gets inside the world of monetary and fiscal policymaking and explains how understanding and anticipating the actions of the Federal Reserve is critical to your investment success. This straightforward and well-rounded guide offers a wealth of practical information on the leading economic policy institution in the world-the Federal Reserve. This unique book: * Addresses the impact of Federal Reserve actions on the economy and the average American's wealth-creation potential * Closely examines the Fed's policy objectives, operating techniques, and favorite financial and economic indicators * Reviews the modern-day Fed's main challenges * Underscores the important role that psychology plays in our nation's economic expansions and contractions * Explains asset price bubbles and the implications for the economy * Assesses the performance of contemporary Fed leaders such as William McChesney Martin, Paul Volcker, and Alan Greenspan As one of the pioneers of «Fed watching,» Dr. Jones knows all there is to know about the Federal Reserve. Take this opportunity to learn how the Federal Reserve's decisions affect your investments as well as the economy as a whole.
Купить книгу You Can Hear Me Now. How Microloans and Cell Phones are Connecting the World's Poor To the Global Economy, автора
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You Can Hear Me Now. How Microloans and Cell Phones are Connecting the World's Poor To the Global Economy
Bangladeshi villagers sharing cell phones helped build what is now a thriving company with more than $200 million in annual profits. But what is the lesson for the rest of the world? This is a question author Nicholas P. Sullivan addresses in his tale of a new kind of entrepreneur, Iqbal Quadir, the visionary and catalyst behind the creation of GrameenPhone in Bangladesh. GrameenPhone—a partnership between Norway's Telenor and Grameen Bank, co-winner of the 2006 Nobel Peace Prize—defines a new approach to building business opportunities in the developing world. You Can Hear Me Now offers a compelling account of what Sullivan calls the «external combustion engine»—a combination of forces that is sparking economic growth and lifting people out of poverty in countries long dominated by aid-dependent governments. The «engine» comprises three forces: information technology, imported by native entrepreneurs trained in the West, backed by foreign investors.