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Купить книгу Environmental Alpha. Institutional Investors and Climate Change, автора Angelo  Calvello
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Environmental Alpha. Institutional Investors and Climate Change
The definitive guide to how institutional investors should approach the risks and opportunities associated with climate change Environmental Alpha provides institutional investors with the comprehensive framework they need to assess the risks and investment opportunities tied to climate change. Climate change will present institutional investors with some of the most important risks and opportunities they will face for generations to come. Climate change has the potential to affect many sectors in radically different degrees over time, and institutional investors need to have a thorough understanding of the multi-dimensional risks and opportunities that could influence nearly every investment in their portfolios. This volume is composed of contributions by leading experts in environmental investment, moving beyond the theoretical or academic nature of much of the current discussion on the topic to provide you with real-world insights into an emerging market. Examines the climate change-related drivers of returns (science, economics, policy, and technology) that make environmental alpha possible Explores fiduciary duty and climate change Contains in-depth explanations of each of the major categories of environmental investing and examines related environmental alpha opportunities Discusses practical implementation issues Presents real-world case studies and examples Climate change will be one of the most important investment themes of the next twenty years; the related environmental investment opportunities will provide institutional investors with some of the greatest «alpha» opportunities for years to come. This book will put you in a better position to assess and access these opportunities.
Купить книгу Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests, автора Gabe  Zichermann
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Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?
Купить книгу Undercover Boss. Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere, автора Stephen  Lambert
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Undercover Boss. Inside the TV Phenomenon that is Changing Bosses and Employees Everywhere
For a popular television series, Undercover Boss has an unusual knack for raising deep and weighty questions. —Forbes On February 7, 2010 the CBS television series Undercover Boss USA premiered to a staggering 38.6 million viewers, the largest post-Super Bowl audience for a new series and the most-watched premiere episode of any reality series in the history of television. Now, for the first time, the bosses and employees featured on Undercover Boss share the lessons they learned as well as the formative experiences that resulted from being on the show. Show creators and executive producers Stephen Lambert and Eli Holzman reveal how they came up with the idea for the show, how they got a major network on board, and of course, how they found a dynamic, charismatic group of bosses willing to go undercover—on camera—in this thoroughly new experiment. Featuring all-new interviews and insights with the bosses and employees of the nine businesses featured on Season 1 of the show, as well producers' notes on what you didn't see behind the scenes, this book is a must-have for fans of the show everywhere.
Купить книгу The New Tycoons. Inside the Trillion Dollar Private Equity Industry That Owns Everything, автора Jason  Kelly
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The New Tycoons. Inside the Trillion Dollar Private Equity Industry That Owns Everything
Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything takes the reader behind the scenes of these firms: their famous billionaire founders, the overlapping stories of their creation and evolution, and the outsized ambitions that led a group of clever bankers from small shops operating in a corner of Wall Street into powerhouse titans of capital. This is the story of the money and the men who handle it. Go inside the private worlds of founders Henry Kravis, Steve Schwarzman, David Bonderman, and more in The New Tycoons, and discover how these men have transformed the industry and built the some of the most powerful and most secretive houses of money in the world. With numerous private equity firms going public for the first time, learn how these firms operate, where their money comes from and where it goes, and how every day millions of customers, employees, and retirees play a role in that complex tangle of money Author Jason Kelly tells the story of how thirty some years ago a group of colleagues with $120,000 of their own savings founded what would become one of the largest private equity shops in the world, completing the biggest buyout the world has ever seen, and making them all billionaires in the process Presents a never-before-seen look inside a secretive and powerful world on the verge of complete transformation as the industry and its leaders gain public profiles, scrutiny, and political positions Analyzing the founders and the firms at a crucial moment, when they've elevated themselves beyond their already lofty ambitions into the world of public opinion and valuation, New Tycoons looks at one of the most important, yet least examined, trillion-dollar corners of the global economy and what it portends for these new tycoons.
Купить книгу Outperform. Inside the Investment Strategy of Billion Dollar Endowments, автора John  Baschab
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Outperform. Inside the Investment Strategy of Billion Dollar Endowments
University endowment managers have generally outperformed the market benchmarks. However, their knowledge has not been well documented in any book. This book fills that gap and should be of significant help to all those who want to learn from extensive interviews with a number of endowment managers.—PREM JAIN, McDonough Professor of Accounting and Finance, Georgetown University Learn how higher education's largest endowments consistently achieve higher investment returns than the overall market. The Chief Investment Officers who oversee the top academic endowment funds manage over $400 billion in total assets. Over the last ten years (1999–2009), large endowments returned an average of 6.1%, compared to the S&P 500 index average of –2.22%, an outperformance difference of over 8%. With the recent sharp economic downturn, and a decade of inflation-adjusted flat returns in the overall equities market, institutional and individual investors alike are looking to endowments for proven strategies for improving the performance of their portfolios. Outperform: Inside the Investment Strategy of Billion Dollar Endowments interviews top CIOs from leading endowments, to detail how they consistently outperform the market, what they predict for the coming years, and how small investors can employ their investment philosophies.
Купить книгу The Dragon Network. Inside Stories of the Most Successful Chinese Family Businesses, автора
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The Dragon Network. Inside Stories of the Most Successful Chinese Family Businesses
What's driving the burgeoning global Chinese family businesses? Chinese family businesses are the driving force behind Asia's economic prosperity. As the world becomes more global they have had to adapt to the new environment. This timely book draws on an extensive regional survey to reveal the key players and the strategies that will drive their success going forward. The book discusses and analyzes the business life and achievements of some prominent overseas Chinese family businesses in Asia and reveals their life philosophies, their business journey, and their family role in business. Includes analysis regarding how the senior Chinese generations prepare their children to run the business in the future Reveals that flexibility, ability to adapt to changing business environments, and resilience contribute to the success of many overseas Chinese family businesses Offers illustrative examples of successful family businesses from Malaysia, Indonesia, The Philippines, and China Based in solid research and filled with illustrative examples, The Dragon Network offers an inside look at how family businesses succeed and thrive in Asia.
Купить книгу Rainmaking Conversations. Influence, Persuade, and Sell in Any Situation, автора Mike  Schultz
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Rainmaking Conversations. Influence, Persuade, and Sell in Any Situation
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success. Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to: Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between «hello» and profitable relationships today.
Купить книгу Leadership by Choice. Increasing Influence and Effectiveness through Self-Management, автора Eric  Papp
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Leadership by Choice. Increasing Influence and Effectiveness through Self-Management
Establish trust with your team by developing a clear decision-making strategy Do you have the opportunity to focus on each decision you make? Chances are, you don't. All too often, our choices are rushed and relationships are strained by not thinking clearly or communicating properly. We are all responsible for our own productivity. To be a strong leader, our challenge is to find creative ways to be productive and speak with influence. In Leadership by Choice, author Eric Papp looks at key strategies for leaders to excel not just through ability and smarts but connecting with others and establishing strong decision-making skills. The best leaders develop a system for reflecting on ideas and hold themselves accountable for their choices. Leadership by Choice provides you with applicable ideas in an entertaining manner with stories and pictures for all the areas in which you lead. Loaded with actionable strategies and compelling ideas, Leadership by Choice offers a new road map for becoming a leader people want to follow.
Купить книгу Statistical Thinking. Improving Business Performance, автора
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Statistical Thinking. Improving Business Performance
How statistical thinking and methodology can help you make crucial business decisions Straightforward and insightful, Statistical Thinking: Improving Business Performance, Second Edition, prepares you for business leadership by developing your capacity to apply statistical thinking to improve business processes. Unique and compelling, this book shows you how to derive actionable conclusions from data analysis, solve real problems, and improve real processes. Here, you'll discover how to implement statistical thinking and methodology in your work to improve business performance. Explores why statistical thinking is necessary and helpful Provides case studies that illustrate how to integrate several statistical tools into the decision-making process Facilitates and encourages an experiential learning environment to enable you to apply material to actual problems With an in-depth discussion of JMP® software, the new edition of this important book focuses on skills to improve business processes, including collecting data appropriate for a specified purpose, recognizing limitations in existing data, and understanding the limitations of statistical analyses.
Купить книгу Safeguarding Critical E-Documents. Implementing a Program for Securing Confidential Information Assets, автора
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Safeguarding Critical E-Documents. Implementing a Program for Securing Confidential Information Assets
Practical, step-by-step guidance for corporations, universities and government agencies to protect and secure confidential documents and business records Managers and public officials are looking for technology and information governance solutions to «information leakage» in an understandable, concise format. Safeguarding Critical E-Documents provides a road map for corporations, governments, financial services firms, hospitals, law firms, universities and other organizations to safeguard their internal electronic documents and private communications. Provides practical, step-by-step guidance on protecting sensitive and confidential documents—even if they leave the organization electronically or on portable devices Presents a blueprint for corporations, governments, financial services firms, hospitals, law firms, universities and other organizations to safeguard internal electronic documents and private communications Offers a concise format for securing your organizations from information leakage In light of the recent WikiLeaks revelations, governments and businesses have heightened awareness of the vulnerability of confidential internal documents and communications. Timely and relevant, Safeguarding Critical E-Documents shows how to keep internal documents from getting into the wrong hands and weakening your competitive position, or possible damaging your organization's reputation and leading to costly investigations.
Купить книгу Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements, автора Robbin  Phillips
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Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing «campaign» mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Купить книгу AbleTrend. Identifying and Analyzing Market Trends for Trading Success, автора John  Wang
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AbleTrend. Identifying and Analyzing Market Trends for Trading Success
A worldwide leader in financial trading software shares one of its most successful systems In AbleTrend, Dr. John Wang discloses for the first time, the fundamental principles behind his bestselling and award-winning trading system, AbleTrend signals. Sophisticated in scope, yet written in a way that any trader can understand, this book skillfully presents the theory behind this award-winning system. This reliable resource presents the logic of a proven system that reveals the direction of a trend at its early stage in all markets-stocks, commodities, foreign currencies, ETFs, e-Minis, and mutual funds. It also identifies objective, automatic buy/sell/stop signals, helping you manage risk, make rational trading decisions, and eliminate the guesswork. Pinpoint when market trends start and end, and where the key support and resistance are It's universal-applied to any market and any time chart Applications are offered with over 20 real-market case studies AbleTrend confidential seminar costs $2,000, now you may get the secrets from this book AbleTrend was developed by a recognized authority and expert trading system developer AbleTrend presents innovative decision-making trading concepts that will allow ordinary traders to identify market trends and seek profits from them.