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Купить книгу The Perfectionist's Handbook. Take Risks, Invite Criticism, and Make the Most of Your Mistakes, автора Jeff  Szymanski
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The Perfectionist's Handbook. Take Risks, Invite Criticism, and Make the Most of Your Mistakes
A guide for getting your perfectionism to work for you Is perfectionism a good thing or does it get in our way? In The Perfectionist's Handbook, clinical psychologist Jeff Szymanski helps readers navigate their way out of the «perfectionism paradox»: if your intentions are good (wanting to excel) and the outcomes you want are reasonable (to feel competent and satisfied), why would perfectionism backfire and result in unhappiness and stress? Learn when perfectionism will pay off, and when and why it sabotages you. Specific strategies are outlined throughout the book to help readers transform their perfectionism from a liability to an asset. There is no reason to eliminate perfectionism altogether—instead, build on what's working and change what's not. The Perfectionist's Handbook helps readers to: Distinguish between intention and strategy as a way of improving outcomes Identify diminishing returns and how to redistribute time and resources Make the most of mistakes rather than being preoccupied with trying to avoid them Learn to focus on your «Top 10» list as a way of getting the most out of your life Access others more effectively as a way of improving performance Obtain more balance in their lives
Купить книгу The Social Media Bible. Tactics, Tools, and Strategies for Business Success, автора Lon  Safko
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The Social Media Bible. Tactics, Tools, and Strategies for Business Success
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Купить книгу Social Media 101. Tactics and Tips to Develop Your Business Online, автора Chris  Brogan
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Social Media 101. Tactics and Tips to Develop Your Business Online
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Купить книгу The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results, автора Evelyn  Ehrlich
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The Financial Services Marketing Handbook. Tactics and Techniques That Produce Results
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Купить книгу Startup Life. Surviving and Thriving in a Relationship with an Entrepreneur, автора Brad  Feld
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Startup Life. Surviving and Thriving in a Relationship with an Entrepreneur
Real life insights on what it takes to make it in a relationship with an entrepreneur Entrepreneurs are always on the go, looking for the next «startup» challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distant and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if an entrepreneur and their partner intend on staying together—and staying happy. In Startup Life, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects. Includes real-life examples of entrepreneurial couples who have had successful relationships and what works for them Provides practical advice for adapting to change and overcoming the inevitable ups and downs associated with the entrepreneurial lifestyle Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years While there's no «secret formula» to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. Startup Life is a well-rounded guide that has the insights and advice you need to succeed in both your personal and business life.
Купить книгу Real Women, Real Leaders. Surviving and Succeeding in the Business World, автора Kathleen  Hurley
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Real Women, Real Leaders. Surviving and Succeeding in the Business World
Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on «making it» as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women board members dramatically outperform the competition in returns on equity, sales, and invested capital – yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be.
Купить книгу Who Will Take Over the Business?. Succession Planning for the Canadian Business Family, автора
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Who Will Take Over the Business?. Succession Planning for the Canadian Business Family
As the first wave of Canadian baby boomers retire over the next few years, succession planning will be vital for the long-term survival of many businesses. Canada is about to see a huge transfer of wealth from this generation to the next, yet many businesses struggle to ensure a smooth transition of business management and ownership. For family-owned companies, the ramifications may be even more sweeping. The personal issues they face, compounding other day-to-day business concerns, range from planning for income taxes to maintaining interpersonal relationships with family members. A good succession plan will manage a range of issues, such as people and talent, family dynamics, corporate structure, estate planning, insurance and share transfer, to name just a few. Who Will Take Over the Business? is for any business owner who wants to retire, sell, or transfer ownership of their business. It is designed to guide business owners through a comprehensive and strategic approach to the business succession process to ensure that the transition is carried out as smoothly as possible. Who Will Take Over the Business? is a must-have resource for every Canadian business owner.
Купить книгу The Savage Way. Successfully Navigating the Waves of Business and Life, автора Frank  Savage
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The Savage Way. Successfully Navigating the Waves of Business and Life
Inspiring lessons on business and life from Frank Savage Frank Savage's is an unlikely success story. Raised in segregated Washington, DC, by his mother, a hairdresser and entrepreneur with little formal education, Savage's career has taken him around the world as a globetrotting financier. From his first banking job at Citibank to his current position as Chairman Emeritus of Howard University, The Savage Way shares the life and business lessons he learned along the way. This memoir relates the many starts and stops, successes and failures in his long career, from his involvement in the collapse of Enron, to his experience investing in Africa, to his days as a competitive yachtsman—always guided by the wisdom of the mother who taught him to transcend all limits. A powerful memoir of an inspiring business leader Savage is the current Chairman of his alma mater, Howard University, and the CEO of the global financial services company Savage Holdings LLC A rare and inspiring story of personal and professional challenge and ultimate triumph, The Savage Way is a memoir that offers powerful inspiration and wisdom for tomorrow's business leaders.
Купить книгу Timing Solutions for Swing Traders. Successful Trading Using Technical Analysis and Financial Astrology, автора Peter  Tryde
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Timing Solutions for Swing Traders. Successful Trading Using Technical Analysis and Financial Astrology
A unique new approach to trading based on financial analysis and financial astrology Timing Solutions for Swing Traders: Successful Trading Using Technical Analysis and Financial Astrology is a remarkable new book that introduces a revolutionary approach to non-day trading that combines the four basic dimensions of trend analysis—price patterns, volume, price momentum, and price moving averages—with a little financial astrology. Focusing on the essentials of technical analysis, the book is filled with examples of reliable indicators and formulas that traders can use to help develop their own styles of trading, specially tailored to their individual needs and interests. Filled with real-life market examples to help you understand how to use the matrix of moving averages, how to apply different sets of time frame moving averages to form a trading decision, and how to determine the intermediate state of the market using the Queuing Theory (QMAC)—which dissects the interplay of long-term moving averages and helps anticipate major support and resistance levels—this book is packed with the information you need to maximize your trading potential. A dedicated trading guide for non-day traders Incorporates examples and formulas to bring ideas to life Presents an innovative new approach to trading that draws on the four core dimensions—price patterns, volume, price momentum, and price moving averages—for analyzing trends Innovative and practical, Timing Solutions for Swing Traders is a hands-on guide to applying a remarkable new approach to trading.
Купить книгу Investment Philosophies. Successful Strategies and the Investors Who Made Them Work, автора Aswath  Damodaran
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Investment Philosophies. Successful Strategies and the Investors Who Made Them Work
The guide for investors who want a better understanding of investment strategies that have stood the test of time This thoroughly revised and updated edition of Investment Philosophies covers different investment philosophies and reveal the beliefs that underlie each one, the evidence on whether the strategies that arise from the philosophy actually produce results, and what an investor needs to bring to the table to make the philosophy work. The book covers a wealth of strategies including indexing, passive and activist value investing, growth investing, chart/technical analysis, market timing, arbitrage, and many more investment philosophies. Presents the tools needed to understand portfolio management and the variety of strategies available to achieve investment success Explores the process of creating and managing a portfolio Shows readers how to profit like successful value growth index investors Aswath Damodaran is a well-known academic and practitioner in finance who is an expert on different approaches to valuation and investment This vital resource examines various investing philosophies and provides you with helpful online resources and tools to fully investigate each investment philosophy and assess whether it is a philosophy that is appropriate for you.
Купить книгу Winning Edge Trading. Successful and Profitable Short and Long-Term Systems and Strategies, автора Ned  Gandevani
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Winning Edge Trading. Successful and Profitable Short and Long-Term Systems and Strategies
An innovative and comprehensive approach to profitable trading in these turbulent times Winning Edge Trading shows how to trade any market for great profits. Using the unique and innovative trading strategies and systems outlined here, you can trade stocks, ETFs, and futures to achieve market-beating returns. Written by system developer Dr. Ned Gandevani, this book provides an antidote to active investors and traders who are frustrated by stagnant and declining markets. Dr. Gandevani shows you how to maximize your profit while minimizing your risk with his innovative and comprehensive approach, and then reveals how to profit from market swings. In addition to providing a simple and easy-to-execute trading system, Dr. Gandevani also explains how you can determine your risk tolerance and choose a compatible system for maximum performance. Details the tools used to trade short or long time frames Explores how the Relative Strength Indicator and Detrended Price Oscillator can help you determine when to enter and exit a trade Discusses psychological issues involved in active trading, including the inability to take a loss, overtrading, trading personality, and system compatibility Winning Edge Trading contains the information you need to become a successful active investor and trader in today's dynamic markets.
Купить книгу Credit Risk Frontiers. Subprime Crisis, Pricing and Hedging, CVA, MBS, Ratings, and Liquidity, автора Tomasz  Bielecki
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Credit Risk Frontiers. Subprime Crisis, Pricing and Hedging, CVA, MBS, Ratings, and Liquidity
A timely guide to understanding and implementing credit derivatives Credit derivatives are here to stay and will continue to play a role in finance in the future. But what will that role be? What issues and challenges should be addressed? And what lessons can be learned from the credit mess? Credit Risk Frontiers offers answers to these and other questions by presenting the latest research in this field and addressing important issues exposed by the financial crisis. It covers this subject from a real world perspective, tackling issues such as liquidity, poor data, and credit spreads, as well as the latest innovations in portfolio products and hedging and risk management techniques. Provides a coherent presentation of recent advances in the theory and practice of credit derivatives Takes into account the new products and risk requirements of a post financial crisis world Contains information regarding various aspects of the credit derivative market as well as cutting edge research regarding those aspects If you want to gain a better understanding of how credit derivatives can help your trading or investing endeavors, then Credit Risk Frontiers is a book you need to read.