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Купить книгу Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships, автора
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Measure What Matters. Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are «fuzzy and intangible,» they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Купить книгу Living Thin. One Woman's Journey from Penniless to Prosperous in a Year, автора Antonia  Magee
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Living Thin. One Woman's Journey from Penniless to Prosperous in a Year
Maggie Rose is 29, single and perpetually broke. With a weakness for this season's must-haves, good food and good wine, money is something that Maggie spends, not saves. But with mounting credit card debt, her job at the newspaper failing to support her lifestyle and the man of her dreams in love with someone else, Maggie finds herself desperate to tighten her belt and get a healthy relationship with her finances. With the support of her friends, some professional advice and a little thing called eBay, can Maggie change her ways and live thin? Living Thin is a funny and light-hearted tale that will help you learn how to budget, pay off debt and save money… and still have a life!
Купить книгу Exile on Wall Street. One Analyst's Fight to Save the Big Banks from Themselves, автора Mike  Mayo
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Exile on Wall Street. One Analyst's Fight to Save the Big Banks from Themselves
An insider points out the holes that still exist on Wall Street and in the banking system Exile on Wall Street is a gripping read for anyone with an interest in business and finance, U.S. capitalism, the future of banking, and the root causes of the financial meltdown. Award winning, veteran sell side Wall Street analyst Mike Mayo writes about one of the biggest financial and political issues of our time – the role of finance and banks in the US. He has worked at six Wall Street firms, analyzing banks and protesting against bad practices for two decades. In Exile on Wall Street, Mayo: Lays out practices that have diminished capitalism and the banking sector Shares his battle scars from calling truth to power at some of the largest banks in the world and how he survived challenging the status quo to be credited as one of the few who saw the crisis coming Blows the lid off the true inner workings of the big banks and shows the ways in which Wall Street is just as bad today as it was pre-crash. Analyzes the fallout stemming from the market crash, pointing out the numerous holes that still exist in the system, and offers practical solutions. While it provides an education, this is no textbook. It is also an invaluable resource for finance practitioners and citizens alike.
Купить книгу Reflections on Leadership and Career Development. On the Couch with Manfred Kets de Vries, автора
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Reflections on Leadership and Career Development. On the Couch with Manfred Kets de Vries
Manfred Kets de Vries is in a unique and special position to analyze leadership, human development, behavior, and what it takes to be an outstanding leader. Manfred's book, like all his other works, is worth reading several times, preserving it for reading again and again and to reflect and learn. – B Muthuraman, Managing Director, Tata Steel Ltd. «At a very practical level [Manfred Kets de vries] has affected for the better the lives of probably more leaders-and therefore their followers-than anyone else alive. In this book, in an empathic and thoroughly compelling way, he draws on his long coaching career and deeply personal experiences of his own to throw light on leadership, the relationship between leaders and followers, and the challenges we all must face. If you care about these things (and who does not?). you will not be able to put this book down.» – John Whitehead, Secretary to the Treasury, New Zealand «This book is a real Bible for anyone striving not only to live with, but to comprehend all the subtleties, ideals, and life roles of a leader in modern society.» – Nicholas Chitov, CEO of City Mortgage Bank «Through the clinical lens which Manfred Kets de Vries so aptly applies to business settings, the reader is guaranteed to meet himself, and-who knows-intrigued to go further on the journey of self-examination.» – Philippe Haspeslagh, Dean, Vlerick Leuven gent Management School «In this important book, [Manfred Kets de Vries] pauses to look back and review what he has learned over the years. The result is remarkably insightful on several counts; readers will learn much on leadership and career development. they will also better understand the personal and professional development of a giant among leadership scholars.» – Jean-Francois Manzoni, Professor of Leadership and Organizational development, IMD «Through a unique understanding of the 'inner theater,' Manfred Kets de Vries provokes leaders to reflect on drivers of their behavior and of those around them. This book provides insight o the tools needed to create high performance teams and achieve personal fulfillment throughout a journey in leadership.» – Paul Geason, group Managing Director, Telstra «Whether you are a leader or a follower, after having read this book you will be the opposite, or both. And if not, you will at least understand the neurotic leader, whether it is in your boos, or in yourself. Maybe even in your spouse.» – Christian Dreyer, CEO, Hansen Sicherheitstechnik AG, Munich «This new book is a collection of Manfred's intelligence and wisdom. His concept of constructive narcissism will help a lot of leaders to understand themselves and others. Manfred is like good wine, the older the better.» – Salem Samhoud, Founder, & Samhoud «In his latest book, Manfred Kets de Vries successfully combines his versatility of roles-as an academic entrepreneur, psychoanalyst, consultant, leadership coach, and professor-to produce an academic classic on leadership from eh perspect
Купить книгу The Vega Factor. Oil Volatility and the Next Global Crisis, автора Kent  Moors
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The Vega Factor. Oil Volatility and the Next Global Crisis
How oil volatility is affecting the global political scene, and where the oil market is heading The world is rapidly moving towards an oil environment defined by volatility. The Vega Factor: Oil Volatility and the Next Global Crisis takes an in-depth look at the most important topics in the industry, including strategic risk, why traditional pricing mechanisms will no longer govern the market, and how the current government approaches have only worsened an already bad situation. Details the industry's players, including companies, traders, and governments Describes the priorities that will need to be revised, and the policies needed to achieve stability Explains how today's oil market is fundamentally different from the pre-crisis market Oil prices affect everyone. The Vega Factor explains the new international oil environment of increasing consolidation and decreasing competition, and reveals how consumers and investors can navigate price volatility and new government policies.
Купить книгу The Audacity of Help. Obama's Stimulus Plan and the Remaking of America, автора
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The Audacity of Help. Obama's Stimulus Plan and the Remaking of America
The United States confronts its greatest economic crisis since the 1930s. President Obama has taken quick and decisive action to enact an economic stimulus package strong enough to address problems of historic proportions. What does this new package mean for American families, businesses, investors, and taxpayers? The Audacity of Help unrolls the blueprints and offers insights on how the economic stimulus package—as passed by Congress and signed into law by President Obama—will affect healthcare, education, the environment, energy, taxes, and more. The book includes analysis of sectors and industries that will benefit, as well as those that will not. Wasik's conclusions are firmly grounded in a comprehensive and enlightening evaluation of the final economic package passed into law. Extensive study and interviews with experts from each economic sector support his analysis.
Купить книгу Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business, автора
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Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are «wild west» times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Купить книгу Visual Leaders. New Tools for Visioning, Management, and Organization Change, автора David  Sibbet
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Visual Leaders. New Tools for Visioning, Management, and Organization Change
What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leaders Visual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally «trans-forming» communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental models, visual meetings, graphic templates, decision theaters, roadmaps, Storymaps, and virtual visuals—and examples of methods for implementation throughout an organization. Written for all levels of leadership in organizations, from department heads through directors, heads of strategic business units, and "C" level executives Explores how communications has become interactive and graphic and how these tools can be used to shape direction and align people for implementation Brings tools, methods and frameworks to life with stories of real organizations modeling these practices Visual Leaders answers the question of how design thinking and visual literacy can help to orient leaders to the complexity of contemporary organizations in the private, non-profit, and public sectors.
Купить книгу God Goes to Work. New Thought Paths to Prosperity and Profits, автора Tom  Zender
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God Goes to Work. New Thought Paths to Prosperity and Profits
Your most important business asset is already within you – realize it and capitalize on it Spirituality is the basis for all successful organizations and the most important asset you have in elevating you and your business to a new level of performance. The most successful individuals and firms in the world are changing the way they do business, in order to access a vast resevoir of untapped energy. You too can join the revolution, because the tools these people are utilizing are found inside each and every one of us. Tom Zender, President Emeritus of Unity – a spiritual organization serving over three million individuals – and veteran corporate executive, reveals simple ways that you can use to find yourself suddenly on the inside edge. God Goes to Work lays out how the world rediscovered the essence of the most effective transactions and how you can implement these methods into the way you do business. This groundbreaking text gives you practical steps on how, no matter what you believe, you can learn to use your spiritual assets in business to achieve better things with greater ease. You'll discover How to make better, more profitable deals in business. The secret behind the world's most effective managers, executives and leaders, so that you can become one yourself. Simple steps to prepare your organization – no matter the size – to take advantage of the wondrous prospects that await it in this new economy. The world is finally ready to discover that spirituality is the very basis of all our most profitable business transactions. God Goes to Work gives you the practical roadmap to utilize this amazing, untapped resource for breakthrough business results.
Купить книгу The Gartley Trading Method. New Techniques To Profit from the Market's Most Powerful Formation, автора Larry  Pesavento
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The Gartley Trading Method. New Techniques To Profit from the Market's Most Powerful Formation
A detailed look at the technical pattern simply referred to today as the Gartley Pattern Gartley patterns are based on the work of H.M. Gartley, a prominent technical analyst best known for a particular retracement pattern that bears his name. In recent years, Gartley patterns-which reflect the underlying psychology of fear and greed in the markets-have received renewed interest. This definitive guide skillfully explains how to utilize the proven methods of H.M. Gartley to capture consistent profits in the financial markets. Page by page, you'll become familiar with Gartley's original work, how his patterns can be adapted to today's fast moving markets, and what it takes to make them work for you. Examines how to identify and profit from the most powerful formation in the financial markets Discusses the similarities, differences and the superiority of the Gartley Pattern compared to classical chart patterns including Elliott Wave Shows how to apply filters to Gartley patterns to improve the probability of your trading opportunities, as well as specific rules where to enter and exit positions Gartley's pattern is based on a unique market position where most traders refuse to participate due to fear. This book reveals how you can overcome this fear, and how to profit from the most consistent and reliable pattern in the financial markets.
Купить книгу Drucker on Leadership. New Lessons from the Father of Modern Management, автора
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Drucker on Leadership. New Lessons from the Father of Modern Management
Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership—the central element of management—are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons—why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.
Купить книгу Credit Risk Management In and Out of the Financial Crisis. New Approaches to Value at Risk and Other Paradigms, автора Anthony  Saunders
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Credit Risk Management In and Out of the Financial Crisis. New Approaches to Value at Risk and Other Paradigms
A classic book on credit risk management is updated to reflect the current economic crisis Credit Risk Management In and Out of the Financial Crisis dissects the 2007-2008 credit crisis and provides solutions for professionals looking to better manage risk through modeling and new technology. This book is a complete update to Credit Risk Measurement: New Approaches to Value at Risk and Other Paradigms, reflecting events stemming from the recent credit crisis. Authors Anthony Saunders and Linda Allen address everything from the implications of new regulations to how the new rules will change everyday activity in the finance industry. They also provide techniques for modeling-credit scoring, structural, and reduced form models-while offering sound advice for stress testing credit risk models and when to accept or reject loans. Breaks down the latest credit risk measurement and modeling techniques and simplifies many of the technical and analytical details surrounding them Concentrates on the underlying economics to objectively evaluate new models Includes new chapters on how to prevent another crisis from occurring Understanding credit risk measurement is now more important than ever. Credit Risk Management In and Out of the Financial Crisis will solidify your knowledge of this dynamic discipline.