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Купить книгу Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years, автора Bill  Bonner
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Family Fortunes. How to Build Family Wealth and Hold on to It for 100 Years
Selected as one of Motley Fool’s “5 Great Books You Should Read” Advice on managing your wealth from bestselling author Bill Bonner From trusted New York Times bestselling author Bill Bonner comes a radical new way to look at family money and a practical, actionable guide to getting and maintaining multigenerational wealth. Family Fortunes: How to Build Family Wealth and Hold on to It for 100 Years is packed with useful information, interwoven with Bonner's stories about his own family's wealth philosophy and practices. A comprehensive guide that shows how families can successfully preserve their estates by ignoring most of what people think they know about «the rich» and, instead, training and motivating all family members to work together toward a very uncommon goal. This book is a must-read for all individual investors—even those who do not plan to leave money to their children—because it challenges many of the most ubiquitous principles and rules of investing. You might expect a book on family wealth to be extremely conservative in its outlook. Instead, the Bonners announce what is practically a revolutionary manifesto. They explain: Why family money should NOT be invested in «safe, conservative» investments Why charitable giving is usually a waste of money, or worse Why it is NOT a good idea to let children go their own way Why you can't trust wealth «professionals» and why you should never entrust your money to money managers Why giving your children as much education as possible is NOT a good idea Why Warren Buffett and the rest of the rich people asking for higher tax rates are wrong to take «the pledge» Why Wall Street is a graveyard for capital, why most celebrity CEOs are a threat to the businesses they run, why modern capitalism is a failure, and more You will come away with a very different idea as to what family wealth is all about. It is not stodgy. Not boring. Not moss-backed and reactionary. On the contrary, it is the most dynamic, forward-looking capital in the world. The essential guide to passing wealth from one generation to the next, Family Fortunes is filled with concrete, practical advice you can put to use right away.
Купить книгу The Leader's Dilemma. How to Build an Empowered and Adaptive Organization Without Losing Control, автора
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The Leader's Dilemma. How to Build an Empowered and Adaptive Organization Without Losing Control
Drawing on their work on performance management within the ‘beyond budgeting’ movement over the past ten years, including many interviews and case studies, Jeremy Hope, Peter Bunce and Franz Röösli set out in this book an executive guide to building a new management model based on eight key change management issues: 1. Governance: From rules and budgets to purpose and values 2. Success: From fixed targets to relative improvement 3. Organization: From centralized functions to customer-oriented teams 4. Accountability: From narrow targets to holistic success criteria 5. Trust: From central control to local autonomy 6. Transparency: From closed information to open book management 7. Rewards: From individual incentives to team-based reward 8. Risk: From complying with rules to understanding pressure points This book is about rethinking how we manage organizations in a post-industrial, post credit crunch world where innovative management models represent the only remaining source of sustainable competitive advantage.[i] The changes suggested by the authors will enable and encourage a cultural climate change that will help organizations to attract and keep the best people as well as drive continuous innovation and growth. Above all, The CEO's Dilemma is about learning how to change business – based on best practice and innovation drawn from leaders world-wide who have built and managed successful organizations.
Купить книгу The Business Owner's Guide to Reading and Understanding Financial Statements. How to Budget, Forecast, and Monitor Cash Flow for Better Decision Making, автора Lita  Epstein
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The Business Owner's Guide to Reading and Understanding Financial Statements. How to Budget, Forecast, and Monitor Cash Flow for Better Decision Making
Financial statements hold the key to a company's fiscal health—so learn to read them! In order to gauge a company's health—as well as the competition's—managers must know how to properly read and understand financial statements. The Business Owner's Guide to Reading and Understanding Financial Statements will introduce managers and business owners to various types of financial statements and explain why they are important. Serving as a desktop reference, especially for managers without a strong background in finance, this book will discuss the difference between internal and external financial statements and explain how they can be used for financial decision-making in order to avoid common missteps. Whether you're planning for major capital projects or simply managing the fiscal aspects of your department, this nontechnical, results-driven guide will arm you with the fundamentals to: Understand the budget process and why it is important Manage assets and track inventory Gauge profitability Monitor success throughout the year using internal reporting Set prices and make key cost decisions Financial statements are essential to determining a company's fiscal health. Understand where your company stands so that you can make informed decisions about its future.
Купить книгу Kick Ass Business and Marketing Secrets. How to Blitz Your Competition, автора Bob  Pritchard
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Kick Ass Business and Marketing Secrets. How to Blitz Your Competition
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
Купить книгу Leadership Rules. How to Become the Leader You Want to Be, автора Chris  Widener
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Leadership Rules. How to Become the Leader You Want to Be
An inspiring business fable that champions leadership for the Everyman From bestselling author Chris Widener comes a compelling new story showing what you give and get when you lead. The story follows down-cast protagonist Mike Keller who, recently separated from his wife and demoted at work, must relocate to a rural factory-town in Texas. There, Mike encounters the deep-rooted traditions of Texas high school football, and in the process learns everything business school didn't teach him about leadership from the most influential man in town-the local high school football coach. Highlights the Four Rules of Leadership: You Get What You Expect, You Get What You Model, You Get What You Reward, and You Get What You Work For Advises readers, in an accessible teaching style, on how to tailor the Rules to their own circumstances Includes reflection questions as a tool to guide readers in enriching their work life, family relationships, and social interactions Leadership Rules is an engaging, refreshing tale that imparts leadership lessons easily applied to both work life and your interpersonal relationships.
Купить книгу Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More, автора Grant  Butler
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Think Write Grow. How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Купить книгу Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage, автора Willie  Pietersen
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Strategic Learning. How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage
How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again. Teaches organizations to make smarter decisions that help them win customers and earn superior profits Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.
Купить книгу The Power of Pause. How to be More Effective in a Demanding, 24/7 World, автора Nance  Guilmartin
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The Power of Pause. How to be More Effective in a Demanding, 24/7 World
A clear, actionable plan to fight frustration at work, make savvier decisions, and avoid costly mistakes when we're short on time, attention, and choices One of the most frustrating dilemmas for working people today is how to be effective when we feel we don't have time or we're facing non-stop demands. The Power of Pause process is a dynamic practice that Nance Guilmartin has taught thousands of people worldwide, equipping them to regain control of thoughts and avoid miscommunications. This tested method helps readers to take a moment to wonder what's called for when we feel we're short on time, attention, temper, or choices. In that instant, we can use a simple method to rewire our overloaded circuits, tap into our «missing-in-action» common sense, and raise our communication intelligence. This process is not about slowing down the pace of workday life. It is about enabling anyone who is time-pressed to make savvier choices and avoid costly mistakes. Shows how to exercise leadership skills that save time and strengthen relationships Offers a process for learning to engage in productive exchanges rather than attacking or being resigned Enables managers and teams to save time and money Reveals how to fix problems and achieve goals with less stress The Power of Pause methods enable managers and teams across varying industries/any industry to save time and money, fix problems and achieve goals with less stress–even in the face of competition, cultural and language differences, or tight budgets.
Купить книгу Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money, автора
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Stop the Investing Rip-off. How to Avoid Being a Victim and Make More Money
The questions every investor should ask before parting with their hard-earned cash This book serves as an advocate of the consumer and brings to light what insiders know about the side of the sales pitches that consumers don't, but need to hear. Stop the Investing Rip-Off reveals the questions every investor should ask during a financial sales pitch before they pull the trigger and buy the next mutual fund, stock, advisory service, or other investment product. Based on David Loeper's nearly twenty-five years of experience of seeing the inner workings of the industry, this updated edition of his classic book offers new strategies based on the performance of the stock market over the past two years. Sheds light on the oft unseen deceit of the financial services industry An updated and revised edition of the bestselling Stop the Investing Rip-Off Written by David Loeper who is regularly quoted in Kiplinger's Money and Investment News and regularity contributes to Forbes Intelligent Investing Stop the Investing Rip-Off, Revised and Updated is filled with advice for investors who want to avoid becoming victims of smooth talking salespeople and the effective advertising and marketing campaigns designed to evade reality and prey on your emotional desires.
Купить книгу Earn More, Stress Less. How to attract wealth using the secret science of getting rich Your Practical Guide to Living the Law of Attraction, автора Fergus  O'Connell
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Earn More, Stress Less. How to attract wealth using the secret science of getting rich Your Practical Guide to Living the Law of Attraction
If you heard there was a way to attract all the money you want, would you try it? It doesn't matter what's happened to you in the past or what your current situation is – you can live the life you want and never worry about money again. Earn More, Stress Less is your practical guide to living the law of attraction. It maps out a series of well-defined, realistic steps to help you get as much money as you want and put an end to financial worries. Successful people have been using these principles for hundreds of years. By following the powerful and eminently sensible steps outlined here, you can use the science of getting rich to realise your financial dreams too. You'll discover: A clear explanation of how the law of attraction works A way to decide exactly how much money you want Simple, clear actions to start attracting wealth Ways to stop worrying about money Easy steps to develop a daily routine to maintain your cash flow Examples, exercises, templates and how-to's Case studies of people who have used the Earn More, Stress Less method to great success Are you ready to give it a try? «An astonishing guide to attract all the money you want and transform your life. Highly recommended.» Dr. Joe Vitale contributor to The Secret and bestselling author of The Key and The Attractor Factor.
Купить книгу Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video, автора Kevin  Nalty
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Beyond Viral. How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
Купить книгу Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, автора Lee  Odden
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Optimize. How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an «Optimize and Socialize» content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.