Бизнес-Книги - скачать книги или читать онлайн. Страница 713

Sharpen your skills and shape attitudes to achieve high levels of success personally and professionally The Optimism Advantage offers tangible, proven techniques for turning life's obstacles into opportunities with confidence and competence. Today's economy offers plenty of reasons to feel powerless and frustrated. But why would you, when it offers just as many reasons to be optimistic, resourceful, and persistent? After all, adversity is everywhere…but it's how you handle adversity that makes the difference in your personal and professional life. Each chapter provides new ways to sharpen your own skills and help others to face ever-present organizational and personal challenges with the kind of positive attitude that leads to resilience and results. Presents important truths for maintaining your sanity and effectiveness during times of economic or organizational turmoil Shows you how to turn yourself into a valuable, recyclable asset, rather than a disposable «employee» Author Terry Paulson is a preeminent expert on the human side of optimism and a powerful, renowned professional speaker The Optimism Advantage offers much needed relief, hope, and practical tools for everyone who feels trapped and powerless in the face of current economic conditions.

Get what you want, every time! Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success. Learn how to develop and articulate effective goals Structure both long and short-term persuasion efforts Identify and research primary and secondary audiences Crafting those all important personal stories Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.

A guidebook for the journey from exhaustion to enlightenment Chronic multitasking and ever-increasing demands on our time and energy have caused a neurochemically-based dependence on sources of stress and stimulation to provide fuel for our chaotic lifestyles. While this may boost performance in the short-term, studies have consistently shown that when stress hormones are elevated over time they create the worst form of internal wear and tear; decreasing productivity, wasting time, and even killing brain cells. As a result, modern society is tired and wired, suffering from physical exhaustion while mentally amped up, and unable to get adequate rest. Stress in and of itself is not bad, and is actually utilized for growth when balanced with adequate recovery. The solution to stress addiction is to build in and prioritize optimal rest and relaxation on a holistic level—body, mind, and spirit—in order to consistently recharge and create a more resilient operating system. Stressaholic shows you how to win the war on stress without limiting progress by creating an optimal performance pulse of stress and recovery for life. Explains the impact of chronic stress on the human operating system; body, mind, and spirit Shows how a simple shift in mindset can dramatically alter physiological responses to stress Reveals simple techniques for altering daily stress patterns to improve natural rhythms, creating a personalized performance pulse With easy to implement tips and real-world examples of people and organizations that have turned stress into sustainable drive, Stressaholic will guide you on your journey from exhaustion to enlightenment!

The five steps to successful selling, negotiating, and managing multi-culturally Say Anything to Anyone, Anywhere gives readers five simple key guidelines to create rapport and organize strategies for success across different cultures. This book teaches to be proactive, not reactive, in your cross-cultural communications and shows how to use simple rapport tools to create trust with the cultures you work with or travel to. Learn how to organize productive interactions in person, on the phone, and by email. Discover interpersonal communication skills and virtual strategies that build strong relationships. Offers quick, accessible examples and clear guidelines about how to create an understanding between cultures Gives tips and strategies on how to communicate without offending Author Gayle Cotton is a Emmy Award Winner and a distinguished, highly sought after speaker, corporate trainer, and executive coach. This step-by-step guide to cross-cultural business will help you build strong relationships and manage successfully, no matter the cultural differences.

Four Weeks to Financial Fitness! Welcome to the Golden Girl Finance Lootcamp, a month-long program designed to break up the daunting task of getting yourself financially fit into small, daily steps…that will have you well on your way to a more financially secure life in no time flat! Week One will get you organized with an accurate picture of your finances—what you have, what you owe, and what your debt is really costing you. Week Two will help you tally up your spending—how much, on what and how, for both fixed and variable expenses. Week Three is dedicated to dealing with your debt. Week Four is all about planning for the future and developing good financial habits. It’s about getting your true bottom line in shape and primed for a fabulously fit financial future!

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters «World Championship of Public Speaking» award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!

A new and simple system to understanding and controlling the behavior of others Noted body language, behavior and communication expert Mark Bowden offers a totally practical, easy-to-read guide to understanding the impulsive actions of others, along with the best tools to manage them. A number one anxiety in business is dealing with problem people. In Tame the Primitive Brain, Mark Bowden's fresh approach is the fastest and most effective way to understand why someone acts towards you the way they do; why you react to their behavior in the way you do; and most importantly, what exactly to do about it to achieve the right outcomes. Brings new and fresh perspectives to business readers for dealing with tricky behaviors Explains how to effectively manage those around you at any level in an organization Shares the latest evolutionary behavioral theory, neuroscientific evidence, and the tried and tested tools and tricks based on these premises This simple model of how we humans can and do relate to each other brings increased depth of understanding and expands your toolset to better manage yourself and others to achieve anything.

Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their respective industries? What makes these business leaders, in particular, best-equipped to meet the challenges of a 21st century global economy? In Rediscovering Japanese Business Leadership, we gain insights into the leadership strategies of Japan’s most successful global brands, including Toyota, Canon, and Nintendo. This book will be the first title in a series on Asian business leaders, leading companies and corporate philosophies in the 21st century. The inaugural volume will focus on business leaders and strategies at Japanese companies that are not only driving and reshaping their respective industries in the 21st century, but are demonstrating a knack for consistently meeting the various challenges of today's rapidly changing world.

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a «squeeze page,» the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you «No.» Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

What can you do to create unlimited wealth? Most of us spend our lives asking the wrong questions and getting nowhere. Ask and You Will Succeed gives you a new perspective on what you can accomplish when you ask the right questions. When you change the questions you ask, there's no limit to what you can do: Unearth Your Truest Desires Define Your Ultimate Vision Discover Your True Purpose Unleash Your Creativity Accelerate Your Pace of Success Realize Your Full Potential «I love this book! Your ability to ask the right questions is perhaps the most important single quality of great success and achievement. This book gives you a series of simple yet powerful questions you can ask to build your courage, tenacity, and resilience to the point where you can achieve any goal you set for yourself.» —Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire «I have tremendous respect for Ken Foster's ability to ask the right questions. This is the most comprehensive book of success questions ever written. It's a valuable read for anyone who wants to succeed in all areas of life.» —Robert G. Allen, New York Times bestselling author of Nothing Down and Multiple Streams of Income and coauthor of The One Minute Millionaire «Ask and You Will Succeed is a stirring book with questions designed to empower you to break through the mundane routines that sometimes make it difficult to succeed in business and in life. Having the right questions is really the secret to success in any endeavor. This book will put you on the right road to a bright future.» —Bob Proctor, bestselling author of You Were Born Rich, star of the hit movie The Secret

Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.