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Купить книгу Think Bigger. And 39 Other Winning Strategies from Successful Entrepreneurs, автора
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Think Bigger. And 39 Other Winning Strategies from Successful Entrepreneurs
What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt—an accomplished entrepreneur—has done here in this ground-breaking book. Drawing on the wisdom, insight and experience of members of TIGER 21 (The Investment Group for Enhanced Results in the 21st Century), and supplementing that with additional research and interviews, Sonnenfeldt offers real-world guidance and often counter-intuitive advice and conclusions. Among the things you'll learn are: Why grit and focus trump intelligence just about every time. Why having—and listening to— a wise mentor will create shortcuts to getting more done. What you need to do to avoid getting in your own way. And why. 'Shirtsleeves to shirtsleeves in three generations' can be avoided by taking some simple, commonsense steps. Think BIGGER will inspire you, no matter where you are in your business career. It will also show you that the skills you use to grow wealth can be applied to making the world a better place. Your success can benefit others. Michael W. Sonnenfeldt is the founder and chairman of TIGER 21, the premier peer-to-peer learning network for high-net-worth first generation wealth creators in North America and London. He is an accomplished serial entrepreneur, philanthropist and most excited that all of his proceeds from this book will support the TIGER 21 Foundation for young entrepreneurs.
Купить книгу Analytics. The Agile Way, автора Phil  Simon
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Analytics. The Agile Way
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line…if they get there at all. This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends—and act upon them until it's too late. But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating? What if there were a better way to do analytics? Fortunately, you're in luck… Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University professor Phil Simon. Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones…and their results will astonish you. Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.
Купить книгу Generation Impact. How Next Gen Donors Are Revolutionizing Giving, автора Sharna  Goldseker
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Generation Impact. How Next Gen Donors Are Revolutionizing Giving
An insider’s guide to the coming philanthropic revolution Meet the next generation of big donors—the Gen X and Millennial philanthropists who will be the most significant donors ever and will shape our world in profound ways. Hear them describe their ambitious plans to revolutionize giving so it achieves greater impact. And learn how to help them succeed in a world that needs smart, effective donors now more than ever. As “next gen donors” step into their philanthropic roles, they have not only unprecedented financial resources, but also big ideas for how to wield their financial power. They want to disrupt the traditional world of charitable giving, and they want to do so now, not after they retire to a life of philanthropic leisure. Generation Impact pulls back the curtain on these rising leaders and their “Impact Revolution,” offering both extensive firsthand accounts and expert analysis of the hands-on, boundary-pushing, unconventional strategies next gen donors are beginning to pursue. This fascinating book also shows another side of the donors in Generation Impact: they want to respect the past even as they transform the future. They are determined to honor the philanthropic legacies and values they’ve inherited by making big giving more effective than ever before. If they succeed, they can make historic progress on causes from education to the environment, from human rights to health care. Based on years of research and close engagement with next gen donors, Generation Impact offers a unique profile of the new faces of philanthropy. Find out, directly from them: How they want to revolutionize giving to expand its positive impact on our lives and our communities. Which causes interest them, how they want to engage with those causes … and, perhaps more important, how they do not want to engage. Which new tools and strategies for change excite them most. What they are learning from previous generations, and what they want to bring to their work alongside those generations. How we can all ensure their historic potential is channeled in ways that make our world better. The Impact Revolution will be messy, but it could also result in solutions for some of our most persistent problems. Generation Impact offers targeted, practical advice to parents, families, and their advisors, as well as nonprofit professionals—those who work closest with these next gen donors—on how to engage, nurture, and encourage them as they reshape major giving and make their mark on history. Help them channel their enthusiasm—and their wealth—to make the most positive difference in a world with such great need.
Купить книгу Integrative Advisory Services. Expanding Your Accounting Services Beyond the Cloud, автора Amy  Vetter
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Integrative Advisory Services. Expanding Your Accounting Services Beyond the Cloud
Stop crunching numbers and start truly serving your clients Integrative Advisory Services is the CPA, accounting professional and bookkeeper's guide to the future. As technology paves the way for increased self-reliance and DIY financial services, much of the traditional data entry tasks of accounting professionals and bookkeepers will be reduced. Yet, nothing can replace the human side of the client-advisor experience and the desire to improve your clients' businesses with financial information. Technology will continue marching on, so accounting professionals must adapt to the changing marketplace to thrive in this new paradigm. This book shows you how to provide the kind of value that technology cannot: human connection. Rather than simply reporting data, today's accounting professionals have an opportunity to take a much more active role in their clients' business by analyzing the story behind the numbers, understanding both operations and finance, and guiding the client toward the outcomes they need. Creating an ongoing relationship throughout the year allows you to be proactive rather than reactive, and help your client's business at a holistic level. Your business owner and CEO clients can get the numbers from the computer too—but, they come to you for personalized advice, explanations, and guidance based on their unique situation and financial needs. This book shows you how to take on more of an advisory role and become a critical component of your client's success. Spend less time crunching numbers and more time advising clients Become an integral part of the client's decision-making process Provide real value by clearly communicating financial data analysis Become the strategic partner your client cannot do without Cloud technology, machine learning, and artificial intelligence are not the death knell for financial advisors; in fact, they're the opposite—they do the number crunching for you, leaving you more time to provide the personal guidance that no computer could. As the financial advisory industry evolves, Integrative Advisory Services is your real-world guide to adapting and thriving.
Купить книгу Photoshop Elements 2018 For Dummies, автора Barbara  Obermeier
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Photoshop Elements 2018 For Dummies
The top-selling book on Photoshop Elements—updated in a new edition Photoshop Elements offers photo editors of all skill levels the power to turn run-of-the-mill images into beautiful works of art—and Photoshop Elements 2018 For Dummies shows you how. Those new to photo editing who are looking for advice on making the most common fixes and experienced editors in need of a road map to this version of Photoshop Elements will find great value in this book! Start off by touring the Photoshop Elements interface with introductions to the tools that make the program so powerful. You’ll also follow simple step-by-step instructions for organizing images for editing, creating layers in your images, adjusting color and focus, applying artsy filters, adding text to an image, and so much more. Get simple explanations for handling image editing Find steps for giving your photos a digital makeover Discover tips for getting better photos Create frame-worthy pieces you’ll be proud to display If you’re ready to take your photo editing skills to new heights, all the help you need is a page—and a click—away.
Купить книгу UnBranding. 100 Branding Lessons for the Age of Disruption, автора Scott  Stratten
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UnBranding. 100 Branding Lessons for the Age of Disruption
UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.
Купить книгу Supply Chain Management For Dummies, автора Daniel  Stanton
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Supply Chain Management For Dummies
Everyone can impact the supply chain Supply Chain Management For Dummies helps you connect the dots between things like purchasing, logistics, and operations to see how the big picture is affected by seemingly isolated inefficiencies. Your business is a system, made of many moving parts that must synchronize to most efficiently meet the needs of your customers—and your shareholders. Interruptions in one area ripple throughout the entire operation, disrupting the careful coordination that makes businesses successful; that's where supply chain management (SCM) comes in. SCM means different things to different people, and many different models exist to meet the needs of different industries. This book focuses on the broadly-applicable Supply Chain Operations Reference (SCOR) Model: Plan, Source, Make, Deliver, Return, and Enable, to describe the basic techniques and key concepts that keep businesses running smoothly. Whether you're in sales, HR, or product development, the decisions you make every day can impact the supply chain. This book shows you how to factor broader impact into your decision making process based on your place in the system. Improve processes by determining your metrics Choose the right software and implement appropriate automation Evaluate and mitigate risks at all steps in the supply chain Help your business function as a system to more effectively meet customer needs We tend to think of the supply chain as suppliers, logistics, and warehousing—but it's so much more than that. Every single person in your organization, from the mailroom to the C-suite, can work to enhance or hinder the flow. Supply Chain Management For Dummies shows you what you need to know to make sure your impact leads to positive outcomes.
Купить книгу Artificial Intelligence for Marketing. Practical Applications, автора Jim  Sterne
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Artificial Intelligence for Marketing. Practical Applications
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Купить книгу Hacking the Hacker. Learn From the Experts Who Take Down Hackers, автора
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Hacking the Hacker. Learn From the Experts Who Take Down Hackers
Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders, describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology. Dorothy Denning discusses advanced persistent threats, Martin Hellman describes how he helped invent public key encryption, Bill Cheswick talks about firewalls, Dr. Charlie Miller talks about hacking cars, and other cybersecurity experts from around the world detail the threats, their defenses, and the tools and techniques they use to thwart the most advanced criminals history has ever seen. Light on jargon and heavy on intrigue, this book is designed to be an introduction to the field; final chapters include a guide for parents of young hackers, as well as the Code of Ethical Hacking to help you start your own journey to the top. Cybersecurity is becoming increasingly critical at all levels, from retail businesses all the way up to national security. This book drives to the heart of the field, introducing the people and practices that help keep our world secure. Go deep into the world of white hat hacking to grasp just how critical cybersecurity is Read the stories of some of the world's most renowned computer security experts Learn how hackers do what they do—no technical expertise necessary Delve into social engineering, cryptography, penetration testing, network attacks, and more As a field, cybersecurity is large and multi-faceted—yet not historically diverse. With a massive demand for qualified professional that is only going to grow, opportunities are endless. Hacking the Hacker shows you why you should give the field a closer look.
Купить книгу Capacity. Create Laser Focus, Boundless Energy, and an Unstoppable Drive In Any Organization, автора Chris  Johnson
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Capacity. Create Laser Focus, Boundless Energy, and an Unstoppable Drive In Any Organization
Optimize your talent by removing the obstacles in their path Capacity is a proven system for bringing the best out of your team-and yourself. Matt and Chris Johnson set the mark on how to succeed in the future with their energizing message, humorous stories and their generational differences. As the world speeds-up faster and faster, organizations and their people try to keep up. This pressure to do more with less has reached epidemic levels of concern and organizations are panicking on how to recruit, retain and attract the best talent for the future. Burnout, low engagement, and overwhelming stress are jeopardizing organizations’ ability to scale and win. As outdated performance models of the past crumble under pressure, Matt and Chris show you how to build and protect your most valuable asset—YOUR PEOPLE. What if you could beat the clock and expand your capacity by 6 hours per week? Or 11? Think about the organizational impact if your workforce were given fresh capacity to perform, lead, and grow. This book offers a clear, workable solution for organizations functioning in the real world: by paring it down to three performance pillars they must have to succeed—focus, energy, and drive. Ever organization sets initiatives, but many remain unfinished because their capacity to do so fails before it starts. This framework is different: these changes bring the type of benefits that cause transformation. Giving your people what they need makes buy-in irrelevant, and allows them to perform at their highest potential. Not only can it work, but it is the only thing that will work over the long term. By making your organization a great place to work, you retain your best talent and attract more like it. With dedicated resources, focus, sustainable effort, and comprehensive strategy, your top performers will be equipped to drive your organization to the top. Among Capacity’s Key Points: Learn what top performers need to produce their very best work Discover the biggest factor influencing your team’s FOCUS, ENERGY and DRIVE Prevent burnout and stimulate innovation by allowing your people to have a bigger container Adopt a strategy of expanding capacity to exceed your high-performance goals Deeply personal, but organizational focused. Capacity is an engaging and even life changing book Capacity is the next big paradigm shift for the future of training and development—as we shift to the world of the knowledge worker, it is not information or talent that wins, it’s is whoever has the largest capacity that will win. Capacity is your secret weapon to winning the performance war.
Купить книгу Work That Works. Emergineering a Positive Organizational Culture, автора Geil  Browning
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Work That Works. Emergineering a Positive Organizational Culture
Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly positive workplace culture. Based on the tools and principles of Emergenetics, this book helps you improve communication, connection, and performance through an enlightening process of self-discovery and sharing. You'll discover the unique combination of strengths you bring to the table, and understand the power of your Thinking and Behavioral Preferences to gain greater clarity and a better understanding of your skills, habits and behavior. As people understand and share their Profiles, the real magic happens—teams can be built synergistically, and team members can collaborate more effectively by «borrowing another person's brain.» Cognitive diversity is a given whenever a group of people work together toward a common goal; the critical factor is whether those differences become an obstacle or a catalyst. By bringing each person's «true self» to light, you provide a window through visible elements of diversity and shine a light on their gifts—and it's only then that those gifts can be leveraged to their utmost capacity. Dr. Geil Browning's second book outlines this process of discovery, effective communication, using thoughtful language, addressing challenges and instituting long-term behavioral change. By honoring the Preferences and Attributes of all employees, you lay the groundwork for enhanced performance and engagement. Learn how changing your language changes your thought patterns, and eventually leads to changes in behavior Dig into the real differences between you and your co-workers at the cognitive and behavioral levels Discover the strengths each person brings to the table, and synergize those strengths to collaborate more effectively Learn how to apply these same principles to social activities and family life to improve all communications and connections Work That Works provides a blueprint for the transformation, and the practical guidance you need to build a better organization.
Купить книгу Results at the Top. Using Gender Intelligence to Create Breakthrough Growth, автора Richard  Nesbitt
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Results at the Top. Using Gender Intelligence to Create Breakthrough Growth
What if your company could gain a greater profit share of the market simply by promoting more women into its senior management team? Sounds like a no-brainer, and despite nearly every study done in the past three decades proving companies with women leaders deliver superior performance, the number of women in the C-suites of companies all over the world is noticeably low. Results at the Top is written for the men who know the value female leaders bring to the table and need a tangible way to get them there. Whether you're building your leadership team from scratch or trying to transform long-established norms for a competitive advantage today, the practical guidance inside wastes no space with blame for the current state of women leaders and goes straight to the immediate steps organizations can take to change it. It gives you everything you need to both create the internal systems for promoting gender diversity on every step of the career ladder and motivating employees to celebrate its shared, bottom-line benefits. Up-to-date viewpoints don't confuse equal with same and go in-depth into the scientific differences between men and women that can complement each other to produce higher performing teams. Along with neurological variances, there are societal behaviors men and women need to recognize and substitute with more productive and advantageous ones. Through eye-opening research and illustrative examples from the real world, both sexes gain a deeper understanding of how we got here and the pioneering systems companies in the highest echelons of their industries are using to evolve leadership development all the way to the top. This everyday guidebook will immediately change the way you approach work with: A powerful new evaluation method for assessing the source of gender diversity in a company's leadership Concrete strategies men can use to champion greater gender diversity along with ways men and women can improve collaboration in order to run better organizations Focused coverage on addressing gender diversity with Millennials—and don't be surprised when you find they're not so different The most satisfying part of Results at the Top is watching your company's performance soar as gender bias disappears.