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Купить книгу Intermediate Islamic Finance, автора Zamir  Iqbal
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Intermediate Islamic Finance
Explore Islamic finance at a deeper level Intermediate Islamic Finance: Theory and Practice fills the gap for students and professionals who are already familiar with the fundamentals of Islamic finance, but would like to gain an enhanced understanding of Islamic finance theories and practices. This comprehensive text provides you with coverage of global developments and describes the role of Islamic finance within the global finance community to guide you in your understanding of this important aspect of the international financial landscape. The book references advance concepts and specific problems in the practice of Islamic finance, provides suggested further readings for each chapter, offers details of advanced analysis, and presents key data in visual form via graphs, figures, and tables. Profound changes have taken place in the financial landscape over the past few decades, including major innovations in financial instruments and substantial changes in regulation. With global financial markets becoming increasingly important players in the industry, it is critical that today's financial professionals understand the essence and implications of key Islamic finance theories and practices. Build upon your fundamental understanding of Islamic finance Explore some areas of convergence and conflict between Islamic finance and conventional finance Strengthen the harmony between Islamic and conventional finance theories and their applications Prepare for a well-rounded career in finance by better understanding how Islamic finance principles apply Intermediate Islamic Finance: Theory and Practice is an essential text for graduate and post-graduate finance students, economists, researchers, bankers, financial regulators, policymakers, and members of the business community who want to develop a deeper understanding of Islamic finance theories and practices.
Купить книгу Resumes For Dummies, автора Laura  DeCarlo
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Resumes For Dummies
Master the art of resume writing and boost your chances of getting hired With unemployment rates still running high, getting an edge up on the competition in your field—whatever it may be—can be an intimidating and exhausting undertaking. Luckily, Resumes For Dummies is here to serve as your life raft as you navigate the murky waters of a modern-day job search. Inside, you'll find expert guidance on writing a winning resume that will set you head and shoulders above the crowd to land that elusive interview and get the job of your dreams. There's nothing easy and breezy about looking for a new job—whether you currently have one or not. But rather than succumbing to the panic that might convince you to hide under the covers, Resumes For Dummies arms you with the confidence you need to write a resume that will have prospective employers knocking your at your door. Includes tips on avoiding common resume-writing mistakes Provides updates on the latest changes in the job market that you'll need to take into account when writing a resume Outlines how to approach a lay-off in a professional light Covers how to confront privacy and reputation issues in online social job search Whether you're a recent graduate, second-timer looking for your next job, prime-timer who hasn't job-searched in decades, or the unfortunate victim of a lay-off, Resumes For Dummies takes the fear out of putting your skills on paper and sets you on the path to getting your foot in the door—and landing the job of your dreams.
Купить книгу The Volatility Smile, автора David  Park
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The Volatility Smile
The Volatility Smile The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed behavior of option markets: a graph of implied volatilities against strike will typically display a curve or skew, which practitioners refer to as the smile, and which the model cannot explain. Option valuation is not a solved problem, and the past forty years have witnessed an abundance of new models that try to reconcile theory with markets. The Volatility Smile presents a unified treatment of the Black-Scholes-Merton model and the more advanced models that have replaced it. It is also a book about the principles of financial valuation and how to apply them. Celebrated author and quant Emanuel Derman and Michael B. Miller explain not just the mathematics but the ideas behind the models. By examining the foundations, the implementation, and the pros and cons of various models, and by carefully exploring their derivations and their assumptions, readers will learn not only how to handle the volatility smile but how to evaluate and build their own financial models. Topics covered include: The principles of valuation Static and dynamic replication The Black-Scholes-Merton model Hedging strategies Transaction costs The behavior of the volatility smile Implied distributions Local volatility models Stochastic volatility models Jump-diffusion models The first half of the book, Chapters 1 through 13, can serve as a standalone textbook for a course on option valuation and the Black-Scholes-Merton model, presenting the principles of financial modeling, several derivations of the model, and a detailed discussion of how it is used in practice. The second half focuses on the behavior of the volatility smile, and, in conjunction with the first half, can be used for as the basis for a more advanced course.
Купить книгу Branding For Dummies, автора Bill  Chiaravalle
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Branding For Dummies
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Купить книгу Adventures in Python, автора Craig  Richardson
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Adventures in Python
The complete beginner's guide to Python, for young people who want to start today Adventures in Python is designed for 11-to 15-year olds who want to teach themselves Python programming, but don't know where to start. Even if you have no programming experience at all, this easy to follow format and clear, simple instruction will get you up and running quickly. The book walks you through nine projects that teach you the fundamentals of programming in general, and Python in particular, gradually building your skills until you have the confidence and ability to tackle your own projects. Video clips accompany each chapter to provide even more detailed explanation of important concepts, so you feel supported every step of the way. Python is one of the top programming languages worldwide, with an install base in the millions. It's a favourite language at Google, YouTube, the BBC, and Spotify, and is the primary programming language for the Raspberry Pi. As an open-source language, Python is freely downloadable, with extensive libraries readily available, making it an ideal entry into programming for the beginner. Adventures in Python helps you get started, giving you the foundation you need to follow your curiosity. Start learning Python at its most basic level Learn where to acquire Python and how to set it up Understand Python syntax and interpretation for module programming Develop the skills that apply to any programming language Python programming skills are invaluable, and developing proficiency gives you a head start in learning other languages like C++, Objective-C, and Java. When learning feels like fun, you won't ever want to stop – so get started today with Adventures in Python.
Купить книгу Bookkeeping For Dummies, автора Lita  Epstein
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Bookkeeping For Dummies
The fast and easy way to master the art of bookkeeping If you're a business owner or an employee who manages finances, the latest edition of Bookkeeping For Dummies is for you. This handy guide gives you clear and concise information on how to keep track of accounts, prepare balance sheets, organize ledgers or journals, create financial statements, and so much more. Packed with the most up-to-date bookkeeping practices, tax information, and small-business laws, Bookkeeping For Dummies is an accessible, invaluable resource you'll turn to again and again. Accurate and complete bookkeeping is crucial to any -business owner—but jumping in headfirst without knowing your accounts from your balance sheets can confuse even the most astute businessperson. That's where Bookkeeping For Dummies helps! Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, this clear and comprehensive guide covers everything you'll encounter as you set out to tackle your company's books, ensuring you're on the right track and saving you tons of headaches along the way. So what are you waiting for? It's time to hit the books! Offers easy-to-follow instructions to keep track of your business' financial well-being Covers managing assets and liabilities Includes updated QuickBooks screenshots and Excel spreadsheets Provides guidance on producing balance sheets and creating financial statements Whether you're just starting out with bookkeeping—or a bookkeeper who needs to brush up on your skills—Bookkeeping For Dummies sets you up for success.
Купить книгу Webinars For Dummies, автора Sharat  Sharan
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Webinars For Dummies
Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again. Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including: A webinar overview, and how to determine your need, budget, and available tools Topic selection, script creation, graphic production, and marketing Creation advice, including live troubleshooting and how to handle viewer questions Archiving tips, and how to integrate webinars into a marketing plan You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.
Купить книгу Marketing For Dummies, автора Alexander  Hiam
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Marketing For Dummies
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.
Купить книгу Green Building Illustrated, автора
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Green Building Illustrated
“Green Building Illustrated is a must-read for students and professionals in the building industry. The combination of incredibly expressive illustrations and accessible technical writing make concepts of green building on paper as intuitive as they would be if you toured a space with experts in sustainable building.” —Rick Fedrizzi, President, CEO, and Founding Chair of the U.S. Green Building Council “The authors of Green Building Illustrated deliver clear and intelligent text, augmented by straightforward but compelling illustrations describing green building basics. This comprehensive book covers everything from the definition of green building, to details of high performance design, to sensible applications of renewable energy. This is a book with appeal for all architects and designers, because it addresses general principles such as holistic and integrated design, along with practical realities like affordability and energy codes. Green Building Illustrated describes a pathway for reaching Architecture 2030’s carbon emission reduction targets for the built environment.”—Ed Mazria, founder of Architecture 2030 “…a neophyte will have a very good overview of all the factors involved in green building. I see some excellent pedagogy at work!” – Jim Gunshinan, Editor, Home Energy Magazine Francis D.K. Ching brings his signature graphic style to the topic of sustainable design In the tradition of the classic Building Construction Illustrated, Francis D.K. Ching and Ian M. Shapiro offer a graphical presentation to the theory, practices, and complexities of sustainable design using an approach that proceeds methodically. From the outside to the inside of a building, they cover all aspects of sustainability, providing a framework and detailed strategies to design buildings that are substantively green. The book begins with an explanation of why we need to build green, the theories behind it and current rating systems before moving on to a comprehensive discussion of vital topics. These topics include site selection, passive design using building shape, water conservation, ventilation and air quality, heating and cooling, minimum-impact materials, and much more. Explains the fundamental issues of sustainable design and construction in a beautifully illustrated format Illustrated by legendary author, architect, and draftsman Francis D.K. Ching, with text by recognized engineer and researcher Ian M. Shapiro Ideal for architects, engineers, and builders, as well as students in these fields Sure to be the standard reference on the subject for students, professionals, and anyone interested in sustainable design and construction of buildings, Green Building Illustrated is an informative, practical, and graphically beautiful resource.
Купить книгу Evernote For Dummies, автора
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Evernote For Dummies
Organize your life the simple, painless way with Evernote! Evernote makes it easy to remember things big and small using your computer, smartphone, or the web. If you can see it or think of it, Evernote can help you remember it! Now you can type a text note, clip a web page, snap a photo, or grab a screenshot and Evernote will keep it all. Through Evernote, you can tap into a free suite of software and services designed to make note taking and archiving simple. Now you'll be able to easily capture any moment, idea, inspiration, or experience no matter what device or platform you are using. The Second Edition of this bestselling book is revised throughout to cover the latest features, updates, and enhancements made to Evernote! Follow the simple steps to quickly register and set up your Evernote account Discover how easy it is to move and organize notes Access all your information on your computer, the web, smartphone, tablet, or e-reader Explore Evernote's open scripting and explore how to be an Evernote developer Evernote For Dummies, 2nd Edition is the ideal reference to help you take control of your life and get organized with Evernote. This handy guide makes it a breeze use Evernote to store, organize, and access practically anything, everywhere.
Купить книгу UX For Dummies, автора Donald  Chesnut
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UX For Dummies
Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design. Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies. Defines UX and offers assistance with determining users and modelling the user experience Provides details on creating a content strategy and building information architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your site relevant The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.
Купить книгу Advanced Google AdWords, автора Brad  Geddes
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Advanced Google AdWords
The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.