Бизнес-Книги - скачать книги или читать онлайн. Страница 764

Купить книгу Becoming a Fashion Designer, автора Lisa  Springsteel
Pdf-книга
Becoming a Fashion Designer
The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run one's own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, you'll learn everything you need to know to successfully develop a fashion design career.
Купить книгу Pinterest Marketing For Dummies, автора Kelby  Carr
Pdf-книга
Pinterest Marketing For Dummies
Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other social networks. Helps you get the most out of marketing on Pinterest, a visual collection of bookmarks that you can organize into virtual pinboards Shows you how to set up an account and boards, how to pin and re-pin, use hashtags and like pins, and integrate your Pinterest activity with your other social networks Reveals how to run contests on Pinterest Gives the lowdown on launching new products Includes tips and techniques for building a community on Pinterest Market with Pinterest, it's fun and easy, and even more so with Pinterest Marketing for Dummies.
Купить книгу Derivatives Markets and Analysis, автора
Pdf-книга
Derivatives Markets and Analysis
A practical, informative guide to derivatives in the real world Derivatives is an exposition on investments, guiding you from the basic concepts, strategies, and fundamentals to a more detailed understanding of the advanced strategies and models. As part of Bloomberg Financial's three part series on securities, Derivatives focuses on derivative securities and the functionality of the Bloomberg system with regards to derivatives. You'll develop a tighter grasp of the more subtle complexities involved in the evaluation, selection, and management of derivatives, and gain the practical skillset necessary to apply your knowledge to real-world investment situations using the tools and techniques that dominate the industry. Instructions for using the widespread Bloomberg system are interwoven throughout, allowing you to directly apply the techniques and processes discussed using your own data. You'll learn the many analytical functions used to evaluate derivatives, and how these functions are applied within the context of each investment topic covered. All Bloomberg information appears in specified boxes embedded throughout the text, making it easy for you to find it quickly when you need or, or easily skip it in favor of the theory-based text. Managing securities in today's dynamic and innovative investment environment requires a strong understanding of how the increasing variety of securities, markets, strategies, and methodologies are used. This book gives you a more thorough understanding, and a practical skillset that investment managers need. Understand derivatives strategies and models from basic to advanced Apply Bloomberg information and analytical functions Learn how investment decisions are made in the real world Grasp the complexities of securities evaluation, selection, and management The financial and academic developments of the past twenty years have highlighted the challenge in acquiring a comprehensive understanding of investments and financial markets. Derivatives provides the detailed explanations you've been seeking, and the hands-on training the real world demands.
Купить книгу Managerial Accounting For Dummies, автора
Pdf-книга
Managerial Accounting For Dummies
The easy way to master a managerial accounting course Are you enrolled in a managerial accounting class and finding yourself struggling? Fear not! Managerial Accounting For Dummies is the go-to study guide to help you easily master the concepts of this challenging course. You'll discover the basic concepts, terminology, and methods to identify, measure, analyze, interpret, and communicate information in the pursuit of an organization's goals. Tracking to a typical managerial accounting course and packed with easy-to-understand explanations and real-life examples, Managerial Accounting For Dummies explores cost behavior, cost analysis, profit planning and control measures, accounting for decentralized operations, capital budgeting decisions, ethical challenges in managerial accounting, and much more. Covers the key concepts and tools needed to communicate accounting information for managerial decision-making within an organization Plain-English explanations of managerial accounting terminology and methods Tracks to a typical college-level managerial accounting course Managerial Accounting For Dummies makes it fast and easy to grasp the concepts needed to score your highest in a managerial accounting course.
Купить книгу Budgeting Basics and Beyond, автора
Pdf-книга
Budgeting Basics and Beyond
A convenient and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Fourth Edition equips you with an all-in-one resource guaranteed to make the budgeting process easier, less stressful, and more effective. The new edition covers rolling budgets (forecasts), activity-based budgeting, life-cycle budgeting. Cloud computing, Balanced Scorecard, budgeting for nonprofit organizations, business simulations for executive and management training, and much more! Includes several new software packages, computer-based models and spreadsheet applications, including Value Chain Management software, Financial Planning and Performance software, Web 2.0, Cloud computing, and capital budgeting software Features case studies, illustrations, exhibits, forms, checklists, graphs, samples, and worked-out solutions to a wide variety of budgeting, planning, and control problems Offers financial planning and new types of financial modeling, variance analysis, Web-based budgeting, active budgeting illuminating «what-if» analyses throughout, spreadsheet applications, break-even analysis, project analysis, and capital budgeting Budgeting Basics and Beyond, Fourth Edition is a practical, easy-to-use problem-solver and up-to-date reference tool for today's financial and nonfinancial managers in public practice and private industry.
Купить книгу Be Brilliant Every Day, автора Andy  Cope
Pdf-книга
Be Brilliant Every Day
From the authors of the bestselling The Art of Being Brilliant We all have good days and bad days. Some days we’re on form, others we can’t really be bothered and feel a little lack lustre. No one enjoys those slump days – so let’s do away with them! The wonderful, uplifting and funny authors of the bestselling The Art of Being Brilliant are here to show us how to get motivated, get positive and get happy, and, most importantly, how to be all three consistently. Every single day. Using a solid understanding of positive psychology, but with clear visual illustrations, simple explanations and a bit of funny stuff, Be Brilliant Everyday shows us how to foster some serious positivity and mental agility and transform our lives. The book is crammed with practical tips to help us ditch those down days and flourish every single day. How to live and breathe positivity everyday Learn to be truly happy, confident and more effective Become a great example to others and inspire those around you How to cope and feel brilliant in a busy, demanding world
Купить книгу Could I Do That?, автора Simon  Hartley
Pdf-книга
Could I Do That?
Yes you can! Hands up who feels like a completely inadequate underachiever whenever you hear about someone’s great achievement. When someone in the office is off cycling around the world, or someone on TV has just launched a great new business which will save the planet? Most of us envy the drive and determination of these people. They’ve actually made this stuff happen rather than just day-dreamed about it. We all ask…Could I Do That? Well Simon Hartley is here to show us that we can! Taking on a challenge – big or small – in your career or personal life, can be intimidating but also totally transformational. Simon will show us how to work out what it is we want to do and then how to make that happen. He uses examples and advice from others who have achieved big things. The book examines how you should go about preparing for change, which problems you’ll face along the way, and demonstrates why and how your life will be better as a consequence. Practical and motivational, it’s about embracing change and defeating limiting beliefs It challenges readers to think big and take steps to achieving their goals It puts power in the hands of people who don’t yet realise that they can do extraordinary things too
Купить книгу DIY Super For Dummies, автора Trish  Power
Pdf-книга
DIY Super For Dummies
Taking control of your super is easier than you think Now in its third edition, DIY Super For Dummies contains all the expert information and advice you need to confidently set up and manage your fund, navigate the ever-changing super rules, and invest your fund wisely. Written in the straightforward but fun language that has defined the For Dummies brand for more than twenty years, this friendly and easy-to-follow guide helps you figure out if DIY super is the right way to go for your unique circumstances, shows you how to establish a self-managed super fund, highlights the many ways to contribute to your fund, considers how to make the most of the super tax incentives, and so much more. With comprehensive new content explaining recent super changes announced by the government, and guidance on SMSF changes that have occurred since publication of the previous edition, DIY Super For Dummies gives you unprecedented and independent information to help you make informed decisions about your DIY super fund, empowering you to develop a successful long-term plan for retirement. Explores how much super is enough for a comfortable retirement Explains the super rules and opportunities in plain English, and outlines how to create a SMSF in ten steps Delves into the costs of running a SMSF, and steers you through your fund's super CART (Compliance, Administration, Reporting and Tax obligations) Explains how to pay a tax-free pension from your DIY super fund Offers sensitive and authoritative information on how to take care of your family after you're gone Take control of your retirement plans! —let DIY Super For Dummies arm you with the tools you need to set up and run a SMSF, and help you create a comfortable retirement.
Купить книгу Brand Valued. How socially valued brands hold the key to a sustainable future and business success, автора Guy  Champniss
Pdf-книга
Brand Valued. How socially valued brands hold the key to a sustainable future and business success
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Купить книгу Credit Securitisations and Derivatives. Challenges for the Global Markets, автора Daniel  Rosch
Pdf-книга
Credit Securitisations and Derivatives. Challenges for the Global Markets
A comprehensive resource providing extensive coverage of the state of the art in credit secruritisations, derivatives, and risk management Credit Securitisations and Derivatives is a one-stop resource presenting the very latest thinking and developments in the field of credit risk. Written by leading thinkers from academia, the industry, and the regulatory environment, the book tackles areas such as business cycles; correlation modelling and interactions between financial markets, institutions, and instruments in relation to securitisations and credit derivatives; credit portfolio risk; credit portfolio risk tranching; credit ratings for securitisations; counterparty credit risk and clearing of derivatives contracts and liquidity risk. As well as a thorough analysis of the existing models used in the industry, the book will also draw on real life cases to illustrate model performance under different parameters and the impact that using the wrong risk measures can have.
Купить книгу Better Together. 8 Ways Working with Women Leads to Extraordinary Products and Profits, автора Jonathan  Sposato
Pdf-книга
Better Together. 8 Ways Working with Women Leads to Extraordinary Products and Profits
Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled. Women are one half of our species and over half of the earth’s population. There is no product or service women don’t buy. And yet, today only twenty-four women CEOs lead America’s Fortune 500 companies. If you survey the landscape of founders who’ve created the most successful companies of recent years, you will mostly find white males. Zuckerberg, Dorsey, Cheskey, Kalanick, Evan Spiegel—captains of Facebook, Twitter, Airbnb, Snapchat—revolutionary founders who have created massively valuable companies impacting billions. Does this mean that women don’t have great ideas, that women don’t build and lead great companies? The goal of Better Together is to provide managers, employees, CEOs, and board members a guide to build a sustainable robust female workforce at all levels.
Купить книгу The Leadership Contract. The Fine Print to Becoming an Accountable Leader, автора Vince  Molinaro
Pdf-книга
The Leadership Contract. The Fine Print to Becoming an Accountable Leader
Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that—and this book provides a robust framework for stepping up and making the decision to lead. This new third edition has been updated, featuring a new foreword by Adecco CEO Alain Dehaze, new findings from the Global Leadership Accountability Study, and more insights to help you chart your own path to build strong leadership accountability at a personal and organizational level. Great leadership doesn’t happen by accident. It’s more than just being in charge; it’s a decision, an obligation and potentially your legacy. Mediocre is no longer good enough—in today’s business climate, organizations need stellar leadership. If you’re not exceptional, step up or step aside – this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else. Learn how a leadership contract is vital for truly accountable leadership Discover the mindset and practices needed to be a deliberate and decisive leader Communicate to inspire, motivate, and drive high performance Become the leader your organization needs today and into the future Leadership is not a birthright, not an accident, and not for everyone. It is the only differentiator between an organization’s success and failure, and it has been entrusted to you. Can you step up to the challenge? Can you execute strategy while inspiring peak performance, nurturing top talent, managing complexity, creating value, conquering uncertainty, and yes, developing new leaders? Put your name on the line—literally—by drawing up a contract for leadership accountability. The Leadership Contract provides a proven and practical framework used by companies and leaders around the world. Join them and take your leadership to next level.