Бизнес-Книги - скачать книги или читать онлайн. Страница 828

“This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don’t let your business fade into the background. It’s time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It’s time to take your brand to the next level. And that’s what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country’s most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country’s most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize ‘new school’ brand building approaches for today’s consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status “An easy-peasy step-by-step guide to achieving what all businesses need – reputation, desirability, accessibility and, of course, love” Tiffanie Darke, Editor, Style, The Sunday Times “Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame” Simon Jobson, Global Marketing Director, Dr. Martens

Meet the challenges of life and master your future Do you ever feel like you’re just floating through life with a lack of direction? Or get that nagging feeling that things could be better? Then it’s time you thought about your life plan. Our lives can be thought of as stories – as narratives and adventures – and nearly all classic stories share certain universal characteristics. Our lives should be seen as a hero’s journey, a quest filled with challenges, turbulence and adventure. By appreciating this pattern, and understanding where you are on your own personal journey, you’ll get the perspective needed to write your own life story and set yourself on the right path. Be the hero of your own life In Your Life Plan, Erica Sosna shows you how to choose and live a life that is truly meaningful, exciting and adventurous. Having a life project – a dream or goal that feels like a real challenge, can give you focus, energy and purpose. This book offers practical solutions and guidance for dealing with difficult personal challenges and becoming the victorious hero who achieves happiness and fulfilment. Go. Stand for something. Take up the charge and move into a purposeful and positive future.

A practical, inspirational guide to managing your moods, improving your outlook, and beating stress and anxiety Feeling overwhelmed, overstressed, or just plain down about life? This book is the cure for what ails you. Mood can affect every aspect of your life, from your performance at work to your personal relationships, and being able to take control of your moods, rather than have them control you, is something all the most successful people have in common. Combining techniques from two powerful, complementary therapeutic approaches–Cognitive Behavioural Therapy and Mindfulness–Feel Good is an everyday mood control book that can help you keep your spirits and your confidence high, and instill you with a more upbeat, positive, can-do attitude, come what may. A source of inspiration for world-weary nine-to-fivers and an expert guide to beating stress and anxiety Combines the latest research and proven techniques and practices from two powerful therapeutic approaches: CBT and Mindfulness Packed with practical information on how to start feeling happier and more positive about life, and optimize how you deal with people and situations in life and at work Designed for quick reference it lets you access practical information relevant to the mood you’re in at the moment

NOW IS THE AGE OF THE ENTREPRENEUR – DON’T GET LEFT BEHIND The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It’s time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. Entrepreneur Revolution is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the Entrepreneur Revolution and thrive in the new age. • From a successful entrepreneur who is reaping the rewards of the entrepreneurial age • How to shift your mind-set and think like an entrepreneur • Ways to adapt your lifestyle to be more successful

An irreverent, colourful guide to becoming more interesting and successful by gaining self-knowledge and building your confidence and charisma In addition to having scads of acting and writing credits between them, actor David Gillespie and writer Mark Warren are co-founders of a unique organization. Called The Speechworks, it is a group of performance-based professionals who draw upon their professional expertise to teach clients—including businesspeople, sports stars, politicians, actors, writers and celebrities—the skills they need to communicate more effectively, to impress others with charisma and find greater success at work and in life. In this wildly funny, irreverent and practical guide they share their proprietary formula for achieving a heightened and sustained level of interestingness. Practical tips for achieving everyday interestingness, along with personality tests to aid self-knowledge Tons of fascinating quotes, outrageous humour and vibrant visual material—including mindmaps and infographics Everything you need to increase your personal appeal, engage more effectively with those around you and lead a more enjoyable and fulfilling life The Speechworks clients include Fortune 500 & FTSE 100 companies, professional bodies, start-ups and SMEs, charities, politicians and sports personalities

How to overcome challenges with confidence No matter how successful we are, we all face stressful and hard-to-handle challenges in daily life, and – if we want to be as happy and healthy as we can – we must learn to assert ourselves, make our voices heard and approach life with confidence and self-assurance. This book is a roadmap to help you navigate your way through those challenging opportunities, hurdles and milestones. Taking universal scenarios case by case, and packed with practical tips, this inspiring, down-to-earth book will give you the tools to build your self-esteem and become happier, healthier, and in control of your own destiny. Written in an approachable style which posits practical solutions to a range of universal problems Deals with assertiveness in business, family, social situations and all areas of life Covers topics like ‘dealing with your boss’, ‘dealing with finances’, ‘asking for a pay rise’, ‘saying no at work’

Learn to be a people person with international bestselling author Paul McGee! Let's face it, if you want any sort of success in life you’re going to have to deal with other people at some point. All success requires input from other people – even if you've invented something in your bedroom, eventually, you're going to need to interact with people to take it to the next level. And even if you don’t desperately hanker after success, you surely want to be liked, have friends, get on well with people? Learning how to better communicate and interact with others can really help to improve your life – from ensuring you enjoy parties more to turning you into a roaring success magnet. So whether you dread social events with a passion and spend evenings cringing in a corner, or just want to have better relationships at work and in life, then How to Succeed With People, written in Paul’s characteristic down to earth, approachable style, can help you become a people magnet. Learn how to: Hold people’s attention when you talk Listen and react properly to what others are saying or doing Better confront, complain and deal with difficult conversations Give compliments and praise Deal with interviews, networking events, difficult conversations and more And much more

The West has long defined the pursuit of happiness in economic terms but now, in the wake of the 2007-8 financial crisis, it is time to think again about what constitutes our happiness. In this wide-ranging new book, the leading economist Daniel Cohen traces our current malaise back to the rise of homo economicus: for the last 200 years, the modern world has defined happiness in terms of material gain. Homo economicus has cast aside its rivals, homo ethicus and homo empathicus, and spread its neo-Darwinian logic far and wide. Yet, instead of bringing happiness, homo economicus traps human beings in a world devoid of any ideals. We are left feeling empty and dissatisfied. Today more and more people are beginning to recognize that competition and material gain are not the only things that matter in life. The central paradox of our era is that we look to the economy to give direction to our world at the very time when social needs are migrating toward sectors that are hard to place within the scope of market logic. Health, education, scientific research, and the world of the Internet form the heart of our post-industrial societies, but none of these belong to the traditional economic mould. While human creativity is higher than ever, homo economicus imposes himself like a sad prophet, a killjoy of the new age. Drawing on a rich array of examples, Cohen explores the new digital and genetic revolutions and examines the limitations of homo economicus in our rapidly transforming world. As human beings have an extraordinary ability to adapt, he argues that we need to rebalance the relation between competition and cooperation in favour of the latter. This thought-provoking analysis of our contemporary predicament will be of great value to anyone interested in the relationship between what happens in our economies and our personal happiness.

Translated by Ciaran Cronin. In the midst of the current crisis that is threatening to derail the historical project of European unification, Jürgen Habermas has been one of the most perceptive critics of the ineffectual and evasive responses to the global financial crisis, especially by the German political class. This extended essay on the constitution for Europe represents Habermas’s constructive engagement with the European project at a time when the crisis of the eurozone is threatening the very existence of the European Union. There is a growing realization that the European treaty needs to be revised in order to deal with the structural defects of monetary union, but a clear perspective for the future is missing. Drawing on his analysis of European unification as a process in which international treaties have progressively taken on features of a democratic constitution, Habermas explains why the current proposals to transform the system of European governance into one of executive federalism is a mistake. His central argument is that the European project must realize its democratic potential by evolving from an international into a cosmopolitan community. The opening essay on the role played by the concept of human dignity in the genealogy of human rights in the modern era throws further important light on the philosophical foundations of Habermas’s theory of how democratic political institutions can be extended beyond the level of nation-states. Now that the question of Europe and its future is once again at the centre of public debate, this important intervention by one of the greatest thinkers of our time will be of interest to a wide readership.

Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash your goals. Whether you're an individual or part of a large organisation, this practical guide to getting what you want will enable you to achieve real results, no matter what! One of Australia's leading speakers, Rowdy McLean is well known for his simple, hard-hitting, no-excuses approach to motivation. He believes that success is not just about setting goals but actually kicking them. In this definitive guide you'll find: useful processes to help you define what you want practical tools and resources to turn your dreams into reality inspirational stories of people achieving real success unique chapter-specific videos accessible by QR codes. Play a Bigger Game has everything you need to gain more from life.

A model for developing the leaders and delivering the leadership results the world needs Leadership Results explores the fall of traditional leadership thinking and the struggling multibillion dollar leadership development industry that is failing to deliver results, and explains the mindset, skills, ways of being and methods that will get results in the new context and evolving paradigm. The Leadership Results model is practical and predictive, providing a way forward for companies seeking to build sustainable leadership capacity, develop individual leaders, boost employee engagement and deliver breakthrough results through shared and collective leadership. Actionable steps guide you through the process of evolving leadership culture to see increased productivity, growth opportunities and ensured profitability borne on a culture of trust, collaboration, fairness and a commitment to innovation and real prosperity. Expert analysis debunks pervasive myths and assumptions surrounding leadership, employee engagement, and talent development, while demystifying the role technology plays in innovation and progress. Leaders, coaches, trainers, OD practitioners, change agents, and students will find insightful guidance, thought-provoking discussion and illustrative case studies that will help them: Rethink leadership to make a stronger impact Take bold action to change the status quo Marry strategic and innovation leadership into a force for real change Stop making the same mistakes and start forging a new path forward From the heads of state on down, all levels of leadership are experiencing a rapid loss of trust and confidence – and the glaring absence of results that follows. Unethical business practices are costing more than five per cent of the global GDP every year; citizens around the world have lost faith in the public and private sectors; only 13% of employees are engaged at work – clearly, there is a severe lack of effective leadership. Leadership Results provides a practical way forward through this global quagmire, with a clear, actionable model for leadership that works.

Are you ready for the next global economic disruption? Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – twice over and continues to rise. Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. Brideson will show you how to: Single out a competitive advantage in a volatile, slow-growth market. Bridge the gap between gender nuance and commercial gain. Leverage authentic insights into a long-term, loyal relationship. In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. Blind Spots provides the framework and critical shift in perspective for making it in the new economy of women.