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Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how to boost their business operations. Now, with Check 100, eBay expert Todd Alexander offers a simple list of 100 quick health checks that will help owners of small- and medium-size businesses optimise and maximise their eBay profits. It's easy to read and packed with just the facts and guidance you need to run a successful, profitable eBay business. Topics covered include business planning, sourcing and listing products, building a brand, customer service, logistics, marketing, preparing for the future, and more. Presents a simple, easy-to-implement must-do tips for ensuring you're running your business as efficiently and effectively as possible Covers every step required for operating an eBay business Shows you how to implement each step, why you should implement it and how to measure the impact on your eBay business Written by Todd Alexander, Australia's top eBay expert and the author of The New eBay For small business owners and independent eBay sellers, Check 100 presents fast, straight-to-the-point guidance that will turn potential into profits.

A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.

Be memorable. Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn. When the content’s right, the confidence will follow. In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say. “Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”—Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague

The nation's most trusted tax guide, updated for your 2017 returns J.K. Lasser's Your Income Tax 2018 is the nation's most trusted tax guide, updated to help you prepare your 2017 return. Step-by-step expert guidance walks you through the forms, calculations, and deadlines to help you file your taxes without the headaches. New changes including tax laws, IRS rulings, court decisions, and more are explained in plain English, backed by examples of how they apply to individual taxpayers like yourself. Explore your options in terms of deductions, income shelters, and planning strategies to maximize your savings and keep more of your money—without wading through volumes of dense tax code. This comprehensive yet accessible guide is your handbook for making your tax filing for 2017 easier than you thought possible. Tax time does not have to be a source of stress and anxiety. With the experts at J.K. Lasser by your side, you can file correctly and on time while paying less than you thought; this book shows you everything you need to know, and gives you the answers you need right at your fingertips. Learn how the latest changes from the IRS affect your return Get trusted advice for maximizing deductions and sheltering income Navigate the many IRS forms with step-by-step guidance Start planning now to streamline next year's filing Keeping up with ever-changing tax laws is a full-time job, decoding incomprehensible IRS forms can be an exercise in frustration, and searching for the answers you need can often leave you with more questions. Americans have been turning to J.K. Lasser for over 75 years to find trusted guidance on critical tax issues. J.K. Lasser's Your Income Tax 2018 is this year's essential guide to taking the stress out of tax time.

Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

The only official study guide for the new CCSP exam CCSP (ISC)2 Certified Cloud Security Professional Official Study Guide is your ultimate resource for the CCSP exam. As the only official study guide reviewed and endorsed by (ISC)2, this guide helps you prepare faster and smarter with the Sybex study tools that include pre-test assessments that show you what you know, and areas you need further review. Objective maps, exercises, and chapter review questions help you gauge your progress along the way, and the Sybex interactive online learning environment includes access to a PDF glossary, hundreds of flashcards, and two complete practice exams. Covering all CCSP domains, this book walks you through Architectural Concepts and Design Requirements, Cloud Data Security, Cloud Platform and Infrastructure Security, Cloud Application Security, Operations, and Legal and Compliance with real-world scenarios to help you apply your skills along the way. The CCSP is the latest credential from (ISC)2 and the Cloud Security Alliance, designed to show employers that you have what it takes to keep their organization safe in the cloud. Learn the skills you need to be confident on exam day and beyond. Review 100% of all CCSP exam objectives Practice applying essential concepts and skills Access the industry-leading online study tool set Test your knowledge with bonus practice exams and more As organizations become increasingly reliant on cloud-based IT, the threat to data security looms larger. Employers are seeking qualified professionals with a proven cloud security skillset, and the CCSP credential brings your resume to the top of the pile. CCSP (ISC)2 Certified Cloud Security Professional Official Study Guide gives you the tools and information you need to earn that certification, and apply your skills in a real-world setting.

The bestselling CBAP/CCBA study guide, updated for exam v3.0 The CBAP/CCBA Certified Business Analysis Study Guide, Second Edition offers 100% coverage of all exam objectives for the Certified Business Analysis Professional (CBAP) and Certification of Competency in Business Analysis (CCBA) exams offered by the International Institute of Business Analysis (IIBA). Detailed coverage encompasses all six knowledge areas defined by the Guide to Business Analysis Body of Knowledge (BABOK): Planning and Monitoring, Elicitation, Requirements Management and Communication, Enterprise Analysis, Requirements Analysis, and Solution Assessment and Validation, including expert guidance toward all underlying competencies. Real-world scenarios help you align your existing experience with the BABOK, and topic summaries, tips and tricks, practice questions, and objective-mapping give you a solid framework for success on the exam. You also gain access to the Sybex interactive learning environment, featuring review questions, electronic flashcards, and four practice exams to help you gauge your understanding and be fully prepared exam day. As more and more organizations seek to streamline production models, the demand for qualified Business Analysts is growing. This guide provides a personalized study program to help you take your place among those certified in essential business analysis skills. Review the BABOK standards and best practices Master the core Business Analysis competencies Test your preparedness with focused review questions Access CBAP and CCBA practice exams, study tools, and more As the liaison between the customer and the technical team, the Business Analyst is integral to ensuring that the solution satisfies the customer's needs. The BABOK standards codify best practices for this essential role, and the CBAP and CCBA certifications prove your ability to perform them effectively. The CBAP/CCBA Certified Business Analysis Study Guide, Second Edition provides thorough preparation customizable to your needs, to help you maximize your study time and ensure your success.

Deftly navigate income taxes and tax preparation J.K. Lasser's Your Income Tax: Professional Edition, 2017 offers individual taxpayers and tax professionals the latest, most up to date tax information. Completely annotated, this authoritative text guides you toward the case law, IRS code sections, and regulations that support the content, which is presented in an approachable yet comprehensive manner. Additionally, this best-selling resource delivers tax-saving advice for maximizing deductions and sheltering income. Through hundreds of examples, you explore how to apply tax laws to individual tax payers, allowing you to create effective tax strategies that align with regulations. Finally, special features throughout the content call your attention to important concepts, such as icons that highlight new tax laws, IRS rulings, court decisions, filing pointers, and planning strategies. Taxes are extremely complicated. Whether you are a professional or an individual taxpayer, it is critical that you understand how to get the highest return possible when filing either your taxes or those of your client. Leverage revised content that features the most updated tax code information Easily find the information you are looking for with special features that call your attention to key concepts Protect your assets with tax-saving advice on deduction, income sheltering, and more Dive into extended guidance that offers annotated insight into IRS code sections, regulations, and case law J.K. Lasser's Your Income Tax: Professional Edition, 2017 is an updated, annotated version of a classic reference that has guided tax payers through the complexities of the income tax landscape for over 65 years.

"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg «We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read.» Oli Gardner co-founder Unbounce «We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code.» Dan Stewart CEO Happy Grasshopper «The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement.» Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from «belly-to-belly» interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

The complete guide to the productivity and performance enhancements in ASP.NET Beginning ASP.NET for Visual Studio 2015 is your ultimate guide to the latest upgrade of this historically popular framework. Fully updated to align with the vNext release, this new edition walks you through the new tools and features that make your workflow smoother and your applications stronger. You'll get up to speed on the productivity and performance improvements, and learn how Microsoft has committed itself to more continuous innovation by increasing its release cadence for all products and services going forward. Coverage includes Async-aware debugging, ADO.NET idle connection resiliency, managed return value inspection, ASP.NET app suspension, on-demand large object heap compaction, multi-core JIT and more. The news of an off-cycle update to ASP.NET came as a surprise, but its announcement garnered cheers at the 2014 Microsoft BUILD conference. This guide shows you what all the fuss is about, and how Microsoft overhauled the latest ASP.NET release. Get acquainted with the new developer productivity features Master the new tools that build better applications Discover what's new in Windows Store app development Learn how Microsoft fixed the issues that kept you from v5 Over 38 million websites are currently using ASP.NET, and the new upgrade is already leading to increased adoption. Programmers need to master v6 to remain relevant as web development moves forward. Beginning ASP.NET for Visual Studio 2015 walks you through the details, and shows you what you need to know so you can get up and running quickly.

Tighten due diligence procedures for more successful hedge fund investment Practical Operational Due Diligence on Hedge Funds is an encyclopaedic, comprehensive reference, written from the perspective of an experienced practitioner. Accompanied by a useful archive of factual material on different hedge fund issues, including failures, fines, and closures, this book focuses on the areas due diligence professionals should address, and explains why they're important. Extensive discussion of publicised cases identifies the manager entities and actual fund vehicles involved, and provides commentary on what could have been done differently in each case, backed by actual regulatory materials, such as SEC complaints, that recreate the events that took place. Readers gain a deeper understanding of the many facets of due diligence and the many possible pitfalls, learning how standardise processes and avoid major errors and oversights. The amount of money managed by hedge funds has almost doubled from the $1 trillion under management at the time of the financial crisis. Hedge funds can be extremely risky, but can be extremely profitable – as money increasingly flows back in, due diligence on these alternative investments becomes more and more critical. This book provides complete guidance toward the due diligence process, with plentiful real-world examples. Identify the areas of due diligence and what can go wrong Create procedures and checklists to minimise errors Learn what publicised cases could have done differently Gain a deeper understanding of massive failures and successes Proper due diligence can be a massive undertaking, but thoroughness is essential when the price of failure is so high. Practical Operational Due Diligence on Hedge Funds provides the details professionals need to be on point every time.