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Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7 Winning isn't easy. The world is becoming more and more competitive, with a greater need than ever for people to work together effectively in teams to make organizations successful. There is no better model for success in business than the world of sport, with its bottom-line performance culture and its relentless focus on creating winning teams. In Why Teams Win, renowned sports psychologist Dr. Saul L. Miller-the man who teaches elite athletes and top sports teams how to be successful-uses sport as a powerful metaphor for the world of business. Why Teams Win distills Dr. Miller's work with hundreds of high-performance teams-in the worlds of sport, business, healthcare, and the arts-into lessons to help business teams perform. Why Teams Win: Identified the 9 key characteristics of successful teams. Describes how to improve personal, organizational, and team performance in each of these 9 areas. Explains how and why to apply different strategies to different types of teams. Outlines how to balance the needs of the individual with the needs of the team. Helps people work together and perform to the best of their abilities. Shows how to get the maximum potential out of a group of individuals. Features advice, quotes, and interviews from high-profile athletes and coaches, as well as from business leaders. Includes self-evaluation and team-building exercises. Why Teams Win offers anyone wanting to improve their personal and team performance a proven and accessible formula for success.

Clear-Cut Ways to Manage Inevitable Project Changes If you're a typical project manager, you're probably aware of the importance of change management but may not have the time or expertise to develop a full-blown plan. Here's a quick and practical guide to applying the disciplines of proven change management practices without the rigor of complex processes. Part of the Project Manager's Spotlight series from Harbor Light Press, this straightforward book offers solutions to real-life project change scenarios. Author Claudia Baca highlights critical components of change control and equips you with tools, techniques, checklists, and templates you can put to use immediately. By following a realistic case study from start to finish, you'll see how a project manager deals with each concept. Ultimately, this book will help you establish effective guidelines for dealing with change and provide you the flexibility to minimize disruptions and derailments. Project Manager's Spotlight on Change Management teaches you how to: Define roles and responsibilities of the change management team Build a process flow one step at a time Design your own change management system Process exceptions and escalations Create the necessary documentation

"A virtual bible of how economic indicators are constructed and used. Important tidbits of history are mixed with present-day nuances to explain why we should care about all the economic indicators." ?Allen Grommet, Senior Economist, Cambridge Consumer Credit Index «This book is an indispensable resource for anyone that wants a practical understanding of the economy and how it is measured. The information is clear, concise, and will help investors at all levels leverage the vast amount of economic data available.» ?Jesse Harriott, PhD, Vice President of Research, Monster Worldwide, Inc. This updated guide to economic indicators – what they are and what they really mean – covers all major economic indicators, from GDP to the consumer price index. You'll not only learn what key economic measurements are and how to read and interpret them, you'll discover how to use them to make better, more-informed financial, trading, and investing decisions.

An in-depth look at strategies and techniques of five of the country's best money managers In Five Key Lessons from Top Money Managers, Scott Kays taps into the investment knowledge of five of the nation's foremost money managers-Bill Nygren, Andy Stephens, Christopher Davis, Bill Fries, and John Calamos. Through extensive interviews with these investment experts, Kays found five principles that are common to all of them. This book discusses each of these five principles in detail-and gives readers specific tools to implement what they've learned by developing a step-by-step process that incorporates all five principles. Kays even teaches readers how to screen for companies that meet the criteria for quality businesses and then analyze three of the qualifying firms to determine if they sell above or below their fair market value.

A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that IR has been underutilized and then illustrating how it should be elevated to lead a strategic communications effort to preserve or enhance corporate value and lower a company's cost of capital. Divided into four comprehensive parts, this book clearly describes capital markets strategies and tactical operations that these former, senior-level equity analysts and portfolio managers employ. Chad A. Jacobs (Westport, CT) and Thomas M. Ryan (Westport, CT) are the cofounders and co-CEOs of Integrated Corporate Relations.

Praise For Investment Secrets From PIMCO's Bill Gross «No investor is held in higher regard by his peers than Bill Gross. His understanding of the markets and his insights on how to profit from them are unparalleled. Now, Tim Middleton takes you into Gross's world for an insider's view on how the world of finance really works. If this book were a bond, it would be AAA rated with a double-digit yield.» -DON PHILLIPS, Managing Director, Morningstar, Inc. «The secret to investment success is discipline. In bonds, nobody has displayed better discipline than Bill Gross. And nobody has done a better job of explaining Gross's methods, and instructing private investors how they can exploit his approach, than Tim Middleton.» -JON MARKMAN, Columnist, CNBC on MSN Money «Warren Buffett, John Neff, Bill Miller, Peter Lynch-the stock market has always had dominant personalities whose long-term success becomes legend. In the bond market, that dominant personality is Gross.» -FORTUNE «Bill Gross is the Emeril Lagasse of bond managers.» -FORBES «If you want to get a stock mutual fund manager steamed, ask why his fund can't beat bond guru Bill Gross.» -USA TODAY

Service Oriented Architecture Field Guide for Executives is a fundamental breakthrough in the business and technology perspectives of service oriented architecture (SOA). A valuable resource to help you understand and realize the benefits of SOA in today's companies, this guide will show you how to plan, implement, and achieve SOA value. Use a prescriptive approach to help you clearly understand SOA and to determine its applications for your business. Applicable to all industries, technology platforms, and operating environments, this innovative book will provide you with essential strategies.

PRE- AND POST-RETIREMENT PLANNING THAT MAKES SENSE GETTING STARTED IN A FINANCIALLY SECURE RETIREMENT If you want to make the most of your retirement years, you have to seriously think about the retirement lifestyle you want and the path that will get you there. In order to do this, you need reliable retirement information that will allow you to properly chart your course. Nobody knows this better than author Henry Hebeler, who retired from the corporate world more than fifteen years ago–and quickly discovered that much of the retirement planning advice available wasn't helping people accomplish their goals. Now, with Getting Started in a Financially Secure Retirement, Hebeler shares his experience in this field with you and reveals what it really takes to achieve the retirement you want. Written in a straightforward and accessible style, Getting Started in a Financially Secure Retirement dismisses the assumptions that many popular retirement planning methods make and addresses some of today's most important retirement issues, including everything from planning with realistic economic inputs to neglected subjects such as replacement budgeting, reverse dollar cost averaging, and the need for resiliency when encountering surprise events. Filled with in-depth insights, practical advice, and helpful retirement planning tools, Getting Started in a Financially Secure Retirement will allow you to apply Hebeler's proven principles to your own specific situation–whether you're already retired or still working–and make more informed financial decisions as you plan for the years ahead.

A detailed look at how object-oriented VBA should be used to model complex financial structures This guide helps readers overcome the difficult task of modeling complex financial structures and bridges the gap between professional C++/Java programmers writing production models and front-office analysts building Excel spreadsheet models. It reveals how to model financial structures using object-oriented VBA in an Excel environment, allowing desk-based analysts to quickly produce flexible and robust models. Filled with in-depth insight and expert advice, it skillfully illustrates the art of object-oriented programming for the explicit purpose of modeling structured products. Residential mortgage securitization is used as a unifying example throughout the text.

In Five Key Principles of Corporate Performance Management, Bob Paladino shares his decades of experience to provide proven, real-world implementation insights from globally recognized and award-winning organizations. You’ll discover what today’s Fortune 100 companies are doing right, and how to implement their enterprise techniques and strategies within your own organization to maximize success.

No matter what industry your company competes in, you need to have a firm understanding of how to create a direct link between shareholder value and critical business processes in order to improve performance and achieve long-term value. Performance Dashboards and Analysis for Value Creation contains the information and expertise you need to do just this—and much more.