Зарубежная деловая литература - скачать книги или читать онлайн. Страница 108

The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!

The easy way to communicate best when it matters most Most people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situation that calls for key communication skills, many do not know how to practically apply their own thoughts. Critical Conversations For Dummies is a step-by-step reference for the variety of crucial conversations life presents in the workforce. It's packed with strategies for preparing for high-stakes situations; being persuasive (not abrasive); knowing the value of assertive communication; resolving failed promises and missed deadlines; maintaining morale when firing staff; getting new employees off on the right foot; managing staff relations and strengthening team relationships; understanding audience needs and motivations to get positive results; altering confrontational language to cooperative language during difficult conversations; and building relationships in the face of conflict. Improve communication skills in crucial conversations Avoid common pitfalls and emotional tendencies Discover the benefits of success in crucial conversations This book is especially relevant to the hundreds of thousands of leaders who are tasked with multiple duties, whether addressing complex problems from stakeholders or achieving exceptional results from staff.

A complete revision to a popular SharePoint developer's resource Fully updated for SharePoint 2013, this book is an ideal starting place for SharePoint development. Covering all the major topics that a new developer needs to know in order to get started, this resource contains 100 percent new content and addresses the major overhaul to the SharePoint 2013 platform. The team of authors, led by Microsoft's Steve Fox, presents you with a detailed overview that helps you establish a starting point for development. They then walk you through ways to advance your knowledge so that you leverage the new SharePoint 2013 features to build custom solutions. Addresses developing managed or unmanaged applications Provides an overview of Windows Azure for SharePoint Looks at common developer tasks in SharePoint 2013 Gets you started with building, packaging, and deploying SharePoint 2013 applications Highlights essential points of security in SharePoint 2013 Touching on everything from developing applications using Office services to development workflow applications, Beginning SharePoint 2013 Development covers everything you need to know to start confidently working with the platform today.

Everything you need to care for and keep happy, healthy chickens With directives on diagnosing and treating sick or ailing chickens, as well as general information on how to keep chickens in peak condition, Chicken Health For Dummies is your go-to guide on how to best care for and keep chickens. Inside, you'll get everything you need to know about chicken health and wellness: an encyclopedia full of common and not-so-common diseases, injuries, symptoms, and cures that chicken owners may encounter. Chicken Health For Dummies provides chicken owners with one handy, all-encompassing resource. Helps you identify potential hazards and signs of ill health in your chicken Shows you how to properly examine chickens to identify and isolate potential health issues before they spread to the rest of the flock An encyclopedia full of common and uncommon diseases, injuries, symptoms, and cures for chickens Chicken Health For Dummies joins Raising Chickens For Dummies and Building Chickens Coops For Dummies to round out the For Dummies reference library as a must-have resource for both rural and urban chicken owners.

The easy way to build your own beehives and beekeeping equipment Building Beehives For Dummies is the follow-up book to the bestselling Beekeeping For Dummies. It provides everything you need to learn how to build some of the world's most popular hives and beekeeping accessories. For each design the book includes a detailed materials list (what lumber, hardware and fasteners you'll need), step-by-step building instructions, and illustrative drawings that show how the components all fit together. There are over a dozen plans in all, including the traditional Langstroth hive, the eight frame garden hive, designs for elevated hive stands, the Warre hive, screened bottom board, the Kenya top-bar hive, four-frame observation hive, hive top feeders, and more. The book contains introductory chapters that teach you the basic carpentry skills necessary to build any of the plans in the book. Whether you are a new beekeeper or a seasoned ol’timer, Building Beehives for Dummies provides you with the information you need to plan and succeed at building beehives (and other cool accessories). You'll discover what type of hive to build, hints on how to maintain your equipment, what bees need to stay happy and healthy, where to locate your hive, and much more. Covers «bee space,» the critical technical measurement within a beehive that's crucial for easy inspection of your colonies Offers guidance on keeping both urban and suburban neighbors happy, getting proper permissions, and understanding regional laws and regulations Provides creative ideas for dressing up hives for fun and profit In today’s world of self-sufficiency, back-to-basics and sustainability, building beehives is a fun hobby that both you and your bees will appreciate and benefit from.

A practical, informative guide to derivatives in the real world Derivatives is an exposition on investments, guiding you from the basic concepts, strategies, and fundamentals to a more detailed understanding of the advanced strategies and models. As part of Bloomberg Financial's three part series on securities, Derivatives focuses on derivative securities and the functionality of the Bloomberg system with regards to derivatives. You'll develop a tighter grasp of the more subtle complexities involved in the evaluation, selection, and management of derivatives, and gain the practical skillset necessary to apply your knowledge to real-world investment situations using the tools and techniques that dominate the industry. Instructions for using the widespread Bloomberg system are interwoven throughout, allowing you to directly apply the techniques and processes discussed using your own data. You'll learn the many analytical functions used to evaluate derivatives, and how these functions are applied within the context of each investment topic covered. All Bloomberg information appears in specified boxes embedded throughout the text, making it easy for you to find it quickly when you need or, or easily skip it in favor of the theory-based text. Managing securities in today's dynamic and innovative investment environment requires a strong understanding of how the increasing variety of securities, markets, strategies, and methodologies are used. This book gives you a more thorough understanding, and a practical skillset that investment managers need. Understand derivatives strategies and models from basic to advanced Apply Bloomberg information and analytical functions Learn how investment decisions are made in the real world Grasp the complexities of securities evaluation, selection, and management The financial and academic developments of the past twenty years have highlighted the challenge in acquiring a comprehensive understanding of investments and financial markets. Derivatives provides the detailed explanations you've been seeking, and the hands-on training the real world demands.

From the authors of the bestselling The Art of Being Brilliant We all have good days and bad days. Some days we’re on form, others we can’t really be bothered and feel a little lack lustre. No one enjoys those slump days – so let’s do away with them! The wonderful, uplifting and funny authors of the bestselling The Art of Being Brilliant are here to show us how to get motivated, get positive and get happy, and, most importantly, how to be all three consistently. Every single day. Using a solid understanding of positive psychology, but with clear visual illustrations, simple explanations and a bit of funny stuff, Be Brilliant Everyday shows us how to foster some serious positivity and mental agility and transform our lives. The book is crammed with practical tips to help us ditch those down days and flourish every single day. How to live and breathe positivity everyday Learn to be truly happy, confident and more effective Become a great example to others and inspire those around you How to cope and feel brilliant in a busy, demanding world

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.

Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that—and this book provides a robust framework for stepping up and making the decision to lead. This new third edition has been updated, featuring a new foreword by Adecco CEO Alain Dehaze, new findings from the Global Leadership Accountability Study, and more insights to help you chart your own path to build strong leadership accountability at a personal and organizational level. Great leadership doesn’t happen by accident. It’s more than just being in charge; it’s a decision, an obligation and potentially your legacy. Mediocre is no longer good enough—in today’s business climate, organizations need stellar leadership. If you’re not exceptional, step up or step aside – this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else. Learn how a leadership contract is vital for truly accountable leadership Discover the mindset and practices needed to be a deliberate and decisive leader Communicate to inspire, motivate, and drive high performance Become the leader your organization needs today and into the future Leadership is not a birthright, not an accident, and not for everyone. It is the only differentiator between an organization’s success and failure, and it has been entrusted to you. Can you step up to the challenge? Can you execute strategy while inspiring peak performance, nurturing top talent, managing complexity, creating value, conquering uncertainty, and yes, developing new leaders? Put your name on the line—literally—by drawing up a contract for leadership accountability. The Leadership Contract provides a proven and practical framework used by companies and leaders around the world. Join them and take your leadership to next level.

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.

It takes a bold approach to leadership to thrive in the era of disruption The Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one thing that technology cannot offer—the human component of advisory services. Your client can pull numbers out of a computer, but they come to you for analysis, perspective, and interpretation based on your understanding of their goals and your years of expertise. Great leadership forms strong relationships and allows you to quickly adapt the best strategies to grow assets and revenues. It understands this dynamic, understands the alignment of company culture, and realizes that the metrics for «top talent» are shifting. This book offers new perspective and expert insight for wealth management professionals looking to distinguish themselves from the competition. The focus is on being client centric and solution driven. Disruption is now the new normal, and successful leaders must be able to adapt quickly and operate with an eye toward growth. Here, you'll find expert analysis of wealth management's future, and clear guidelines for leaders who want to thrive amidst the constantly-shifting financial services landscape. Master the fundamental elements of wealth management Shift to a growth mindset and deal successfully with change Attract, develop, and retain the top talent to grow your business Offer a unique value proposition to better serve high net worth clients The wealth management industry is facing its greatest challenge to date, and whether your business fails, survives, or thrives depends on leadership. You simply cannot rely on old methods to win a brand new battle. It's time for a change in strategy, methods, processes, and approaches—are you flexible enough to bend without breaking? The Growth Mindset lights the way forward, with the leadership skills that are quickly becoming essential in the new era of wealth management.

Get pro results from your 77D! The Canon EOS 77D puts features from higher-end cameras into a model designed for amateur photographers—and that's good news for you! Even better, Canon EOS 77D For Dummies makes it easier than ever to start producing pro-level photos. You'll start by getting a grasp on the mysterious terms that photographers throw around and then learn how your camera puts you in control of your image's exposure, color, and focus tools. Plus, you can follow some basic photography recipes to create portraits, nature shots, and action photos worth bragging about. If you're just getting your hands on your first DSLR camera, you're in for a photographer's delight! With the help of this friendly guide, you'll walk through all the steps of shooting in automatic, scene, or manual mode. Plus, the book is packed with full-color photos designed to explain and illustrate how the 77D can control the focus and color in an image—ensuring you'll get the perfect shot every time. Find simple steps for shooting better photos Learn the tricks the pros use to control exposure settings Discover how to capture better light and color Get tips for working with more advanced features Everything you need to take picture-perfect photos with your Canon EOS 77D is inside!