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Купить книгу The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative, автора Stephen  Denning
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The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative
How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.
Купить книгу The One Thing to Win at the Game of Business. Master the Art of Decisionship -- The Key to Making Better, Faster Decisions, автора Creel  Price
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The One Thing to Win at the Game of Business. Master the Art of Decisionship -- The Key to Making Better, Faster Decisions
The book you need to make better business decisions, faster The One Thing to Win at the Game of Business is the entrepreneur’s bible with everything you need to invest in your own entrepreneurial education. Based on author Creel Price’s own experience launching a small business for just $10,000 and then selling it a decade later for over $100 million, the book is based on one core business truth: that Decisionship, the ability to make better, faster decisions without the angst, is key to success. Systematically explaining the Decisionship methodology that Price has used with great success, the book outlines a visual model that brings together three distinct “sights”—foresight, insight, and hindsight—at the heart of the decision making process. Taken together, these perspectives enable you to quickly and easily process your options from every angle and make smarter choices more quickly. Presents a three-step process for making better business decisions Teaches you the one thing you need to know to build a more productive, more profitable company Explains the keys to building a closer-knit, more productive, and highly-motivated team Innovative, practical advice from a proven business expert, The One Thing to Win at the Game of Business is the ultimate business shortcut—the single thing that you must understand about entrepreneurship in order to get ahead.
Купить книгу Behavioral Finance and Investor Types. Managing Behavior to Make Better Investment Decisions, автора
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Behavioral Finance and Investor Types. Managing Behavior to Make Better Investment Decisions
Achieve investing success by understanding your behavior type This groundbreaking book shows how to invest wisely by managing your behavior, and not just your money. Step by step, Michael Pompian (a leading authority in the practical application of Behavioral Finance concepts to wealth management) helps you plan a strategy targeted to your personality. The book includes a test for determining your investment type and offers strategies you can put into use when investing. It also includes a brief history of the stock market, and easy-to-comprehend information about stocks and investing to help you lay a solid foundation for your investment decisions. Behavioral Finance and Investor Types is divided into two parts. Test Your Type, gives an overview of Behavioral Finance as well as the elements that come into play when figuring out BIT, like active or passive traits, risk tolerance, and biases. The book includes a quiz to help you discover what category you are in. Plan and Act, contains the traits common to your type; an analysis of the biases associated with your type; and strategies and solutions that compliment and capitalize on your BIT. Offers a practical guide to an investing strategy that fits both your financial situation and your personality type Includes a test for determining your tolerance for risk and other traits that will determine your investment type Written by the Director of the Private Wealth Practice for Hammond Associates—an investment consulting firm serving institutional and private wealth clients Behavioral Finance and Investor Types offers investors a better sense of what drives them and what puts on their breaks. By using the information found here, you'll quickly become savvy about the world of investing because you'll come to understand your place in it.
Купить книгу Fixed Income Markets. Management, Trading and Hedging, автора David  Moskovic
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Fixed Income Markets. Management, Trading and Hedging
A comprehensive, in-depth look at global debt capital markets in the post-crisis world Fully updated with comprehensive coverage of the post-crisis debt markets and their impact on key industry issues, Fixed Income Markets: Management, Trading, and Hedging, Second Edition offers insights into derivative pricing, cross-currency hedging, and new liquidity legislation. Written by Choudhry, Moskovic, and Wong, Fixed Income Markets is an indispensable read for anyone working in bond markets, interest-rate markets, and credit derivatives markets looking to better understand today's debt markets. This acclaimed book takes a unique look into the leading practices in bond markets as well as post-credit-crunch impacts on pricing that are rarely captured in textbooks. The new edition provides expanded coverage on a wide range of topics within hedging, derivatives, bonds, rebalancing, and global debt capital markets. New topics include: Dynamic hedging practices and cross-currency hedging Collateralized and uncollateralized derivatives, and their impact on valuation Callable bonds, pricing, trading, and regulatory aspects related to liquidity Rebalancing as a method for capturing contingencies and other complex imbedded risks As a bonus, the book includes reference information for statistical concepts and fixed income pricing, as well as a full glossary and index. Written in Choudhry's usual accessible style, Fixed Income Markets is a comprehensive and in-depth account of the global debt capital markets in today's post-crisis world.
Купить книгу Wealth Opportunities in Commercial Real Estate. Management, Financing and Marketing of Investment Properties, автора Gary  Grabel
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Wealth Opportunities in Commercial Real Estate. Management, Financing and Marketing of Investment Properties
ESSENTIAL COVERGAGE OF THE COMMERICAL REAL ESTATE MARKET AND HOW TO MAKE IT WORK FOR YOU The one-stop guide to making money from buying, managing, and owning commercial real estate, Wealth Opportunities in commercial real Estate is the comprehensive resource you need in order to take full advantage of the market, whether you're just starting out or an old hand. Including industry case studies and expert advice from real estate expert Gary Grabel, the book teaches you the fundamentals-including how to evaluate a potential property and how to create value even before you buy-that other books leave out. Commercial real estate investing is an excellent, and highly profitable, investment choice for those with the right perspective and the patience to see their decision through. But to really succeed, it is essential to have a firm grasp of the basics of the real estate game before you get started. if you think you're ready, then this book is your first step.
Купить книгу The Art of Explanation. Making your Ideas, Products, and Services Easier to Understand, автора Lee  LeFever
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The Art of Explanation. Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully – but something is missing. People just don't see the big idea – and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
Купить книгу Click Here. Make the Internet Work for Your Business, автора Rich  Evans
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Click Here. Make the Internet Work for Your Business
Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what – and what not – to do, this book will guide you through the process of building the most valuable marketing tool you could ever invest in, and help you get the most out of your business. In this book you'll discover how to: attract people to your website (and get them to come back again) sell your product online (and sell more of it) manage your online business (so that it works for you) set and achieve all your business goals (whatever they may be!)
Купить книгу Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business, автора Jeanne  Hopkins
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Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Купить книгу The Trustworthy Leader. Leveraging the Power of Trust to Transform Your Organization, автора Hal  Adler
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The Trustworthy Leader. Leveraging the Power of Trust to Transform Your Organization
How leaders from the best workplaces build trust in their organizations The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the Best Companies to Work For, Lyman, cofounder of Great Place to Work Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others. She identifies six elements that reflect a leader's trustworthiness: honor, inclusion, engaging followers, sharing information, developing others, and moving through uncertainty to pursue opportunities. Features leaders from great companies such as REI, Wegman's, R.W. Baird, TDIndustries, and more Based on more than 20 years of rigorous research into the value of trust in companies large and small and its link to financial and organizational performance Published to coincide with the release of the FORTUNE 100 Best Companies to Work For 2012 list This book offers a key to developing high levels of trust, a critical endeavor in an age when seemingly every day a story of a leader's lapse in ethical behavior makes headlines.
Купить книгу Recharge. Lessons to Revitalise Yourself, Your Team or Your Business in 60 Minutes or Less, автора Alan  Hargreaves
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Recharge. Lessons to Revitalise Yourself, Your Team or Your Business in 60 Minutes or Less
Do you need a RECHARGE? Most people do. Even the most talented people get bogged down every now and again. The main cause of business failure is the failure to take action because making the first move can be hard! But you can start now…by reading this book! Recharge will revitalise your entire approach to business. Each of the 52 performance-enhancing lessons is designed to be read, absorbed and acted on in 60 minutes or less: from your management style to your financial decision-making to self-motivation. Inside you'll find jargon-free information that will help you achieve many of the things you have been putting off for months, or even years. Written for entrepreneurs, small business owners, executives, managers and employees, Recharge provides simple but powerful tools to: Get you over a hump Get through an issue Get fired up Get into action!
Купить книгу The Art of Being Unreasonable. Lessons in Unconventional Thinking, автора Eli  Broad
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The Art of Being Unreasonable. Lessons in Unconventional Thinking
Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of «unreasonable thinking» has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, «reasonable» people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the «unreasonable» principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success. Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.
Купить книгу Pigs at the Trough. Lessons from Australia's Decade of Corporate Greed, автора Adam  Schwab
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Pigs at the Trough. Lessons from Australia's Decade of Corporate Greed
The past decade has seen a period of unparalleled growth in executive remuneration. But while CEO pay exploded, shareholders looked on helplessly as some of Australia's best-known companies self-destructed. When the fall eventually came, executives were well protected. Shareholders and creditors were not so lucky. From Telstra's enriching of Sol Trujillo to the toppling of Eddy Groves's ABC Learning Centres and the untold accounts of the billions lost by the collapsed Babcock & Brown, Allco Finance Group and MFS, Pigs at the Trough tells the story of how a generation of executives, under the supervision of well-known and respected non-executive directors, pushed all the boundaries and sometimes sailed right over them … and got away with it. A pacey, irreverent read but with a devastatingly serious message, Pigs at the Trough gives investors invaluable insights into how to spot the telltale signs of impending corporate collapse, and how to avoid being another victim.