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Praise for BrandED «Branding instead of being branded. Defining instead of being defined. Innovative educators must stand up for their ideas and actions instead of being judged and branded by external agencies using standardized measures. Eric Sheninger and Trish Rubin present an excellent guide for educators and education leaders to tell their stories through BrandED.» —Yong Zhao, PhD, Foundation Distinguished Professor, School of Education, University of Kansas and author of Who's Afraid of the Big Bad Dragon? «A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it.» —Adam Grant, New York Times bestselling author of Originals and Give and Take «Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world.» —Thomas C. Murray, Director of Innovation, Future Ready Schools «Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty.» —Dwight Carter, Principal, New Albany High School «Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there.» —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sh

Hands-on AutoCAD 2017 instruction for a real-world workflow AutoCAD 2017 and AutoCAD LT 2017 Essentials is the unique task-based tutorial designed for both students and the professional AutoCAD user. Concise, straightforward explanations and real-world, hands-on exercises provide an authoritative, easy-to-follow guide to the platform's core features and functions. Step-by-step tutorials are backed by full-color screenshots, and each chapter ends with an open-ended project to reinforce the chapter's lessons and provide a fully immersive learning experience. The companion website features downloadable before-and-after tutorial files, so you can jump in at any point and compare your work with the pros. This new edition has been fully updated to align with AutoCAD's newest features and capabilities, and features a more approachable, easy-to-read style based on instructor and reader feedback to help you get up to speed and quickly become productive with the software. AutoCAD is the leading design and drawing software, and an essential skill for designers, architects, and engineers. Whether you're new to the software, upgrading, or preparing for certification, this no-nonsense guide is your ideal resource for complete AutoCAD instruction. Master 2D drawing using splines, polylines, layers, and objects Add detail with hatching, gradients, text, and dimensions Convert your design into a 3D model for a walk-through tour Import, print, edit, and present your final design By following a real-world professional workflow throughout the learning process, you develop a highly relevant set of skills that easily transfer into real-world projects. This book walks you through the design of a house, emphasizing skills rather than tools to equip you with an array of solutions for any AutoCAD task. If you're serious about AutoCAD and ready to get down to work, AutoCAD 2017 and AutoCAD LT 2017 Essentials is the guide you need at your fingertips.

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Unlock explosive growth potential with the true model of modern leadership Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to magically invent more time, catapult your energy, and boost the productivity of your resources. Author Val Wright has worked with leaders of all stripes—from doctors to musicians to Fortune 50 C-suite executives—to help them unlock their potential and achieve the next level of success. Her experiences have shown time and time again that it's not the economy, or the market conditions, or the competition that's holding your business back. The secret to exponential growth lies within how leaders ruthlessly manage their time, energy, and resources in parallel. Everyone is on a virtual center stage with the whole world watching and reporting every move, leaders need to know how to be ruthless in a thoughtful way. This book shows you how to become that kind of leader, and how to adopt the habits, skills, and practices of some of the most successful business leaders of our time. You'll learn how to become sensibly selfish, how to spend your time and energy, and what issues to delegate or ignore so you can clear your slate to focus on what really matters to you. In a world where rapid growth is the new norm, we have input overload. Leadership is much-lauded but commonly under-practiced in business today. This book is designed to help you shape your leadership to drive business growth, get you promoted faster, and create a life that you love. Recover your time and energy away from black holes Focus on the factors that really impact your business Identify and build the all-star team you need tomorrow—today Create magnetic support and followership Learn the secret to pulling ahead of the competition With all the boardroom handwringing about products, the new consumer, and financial results, it's easy to get sucked into issues that ultimately have only a granular effect on real growth. Thoughtfully Ruthless leadership differentiates remarkable leaders and companies. This book provides a model for growth-oriented leadership, and lays out the essential practices you should start today.

Ensure Basel III compliance with expert analysis specific to Islamic Finance Islamic Capital Markets and Products provides a thorough examination of Islamic capital markets (ICM), with particular attention to the products that they offer and the legal and regulatory infrastructure within which they operate. Since Islamic banks act as asset managers, attention is paid to the regulatory challenges which they face in the light of Basel III, as regards both eligible capital and liquidity risk management. The authors of the chapters are professionals and practitioners, and write from experience. The editors also contributed to some of the chapters. The markets and products covered include Islamic equities, Islamic investment certificates (Sukūk) which are Shari'ah compliant alternatives to conventional bonds, and Islamic Collective Investment Schemes. The coverage of legal and regulatory issues includes an examination of the implications for ICM of securities laws and regulations and of Basel III, as well as collateralisation issues. Shari'ah compliance aspects, in terms both of the selection criteria for Islamic equities and of the 'purification' of impermissible components of income, are also examined in some detail, as are the implications of Basel III for eligible capital in general and for Shari'ah compliant capital instruments in particular. A similar analysis is also made of the implications of the Basel III requirements for liquidity risk management and high quality liquid assets (HQLA), including Shari'ah compliant HQLA. The book concludes with three case studies, two describing the ICM in Malaysia and Bahrain and a third which describes Sukūk issued as Shari'ah compliant capital instruments, followed by brief concluding remarks by the editors.

What’s Wrong with China is the most cogent, insightful and penetrating examination I have read on the paradoxes and self-deceptions of Modern China, written by someone who has lived in the country and dealt with it day to day for decades. This book will be hated by the commissars, because it is a triumph of analysis and good sense. —PAUL THEROUX I sure wish I’d read this book before heading to China—or Chinatown, for that matter. China runs on an entirely different operating system—both commercial and personal. Midler’s clear, clever analysis and illuminating, often hilarious tales foster not only understanding but respect. —MARY ROACH From the Back Cover What’s Wrong with China is the widely anticipated follow-up to Paul Midler’s Poorly Made in China, an exposé of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

The best-practices solution guide for rescuing broken software systems Incremental Software Architecture is a solutions manual for companies with underperforming software systems. With complete guidance and plenty of hands-on instruction, this practical guide shows you how to identify and analyze the root cause of software malfunction, then identify and implement the most powerful remedies to save the system. You'll learn how to avoid developing software systems that are destined to fail, and the methods and practices that help you avoid business losses caused by poorly designed software. Designed to answer the most common questions that arise when software systems negatively impact business performance, this guide details architecture and design best practices for enterprise architecture efforts, and helps you foster the reuse and consolidation of software assets. Relying on the wrong software system puts your company at risk of failing. It's a question of when, not if, something goes catastrophically wrong. This guide shows you how to proactively root out and repair the most likely cause of potential issues, and how to rescue a system that has already begun to go bad. Mitigate risks of software development projects Increase ROI and accelerate time-to-market Accurately assess technological achievability and viability Identify actual software construction value propositions Fierce competition and volatile commerce markets drive companies to invest heavily in the construction of software systems, which strains IT and business budgets and puts immense strain on existing network infrastructure. As technology evolves, these ever-more-complex computing landscapes become more and more expensive and difficult to maintain. Incremental Software Architecture shows you how to revamp the architecture to effectively reduce strain, cost, and the chance of failure.

Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The abbreviation of this empire is called a consumer culture. We think the free market ideology that surrounds us is true and inevitable and represents progress. We are called to better adapt, be more agile, more lean, more schooled, more, more, more. Give it up. There is no such thing as customer satisfaction. We need a new narrative, a shift in our thinking and speaking. An Other Kingdom takes us out of a culture of addictive consumption into a place where life is ours to create together. This satisfying way depends upon a neighborly covenant—an agreement that we together, will better raise our children, be healthy, be connected, be safe, and provide a livelihood. The neighborly covenant has a different language than market-hype. It speaks instead in a sacred tongue. Authors Peter Block, Walter Brueggemann, and John McKnight invite you on a journey of departure from our consumer market culture, with its constellations of empire and control. Discover an alternative set of beliefs that have the capacity to evoke a culture where poverty, violence, and shrinking well-being are not inevitable—a culture in which the social order produces enough for all. They ask you to consider this other kingdom. To participate in this modern exodus towards a modern community. To awaken its beginnings are all around us. An Other Kingdom outlines this journey to construct a future outside the systems world of solutions.

Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. Gender Lens Investing, co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy. Learn why gender is material to economic prosperity and investment performance Explore ways to use a gender lens to assess products, companies and sectors. Delve into the forces of positive social change supported by a gender perspective on investment choices Examine profitable and gratifying gender lens investment strategies Women are one of the world's greatest underutilized assets, and applying a gender lens allows you to identify companies that recognize this, or uncover the risks of companies that neglect it. A gender lens adds value across the investment community, but the impact reaches far beyond the bounds of portfolios to the economy and society as a whole. Gender Lens Investing provides expert perspective and real-world practical insight for investors looking to drive returns and impact.

The fast and easy way for kids to shoot, edit, and share videos on YouTube Does your child long to create and post videos on YouTube in hopes of becoming the next “YouTube celebrity?” Whether looking to go viral or simply wanting to make videos for their friends, Making YouTube Videos is the place your kid should start. Written by a filmmaking expert who runs camps for wanna-be filmmakers as young as seven, this fun and friendly guide takes your child step by step through the process: from idea creation to production to sharing on YouTube. Written in a language they’ll understand and filled with eye-popping graphics that make the information come to life, Making YouTube Videos takes the intimidation out of working with video technology and offers your child a friendly, trusted source for expressing their creativity. Kids will work through small projects with end-goals that help promote confidence. With content that is accessible and easy to understand, this book is ideal for youngsters who want to go solo or work with you or another adult instructor. Introduces ideas on framing, lighting, and sound Shows kids how to load a video, add transitions, and add effects Provides easy-to-follow instruction on uploading a video to YouTube and setting who can see or not see their video Explains how to grab free software and make simple edits, like cutting out scenes, adding to a timeline, and implementing transitions If you want to encourage your child’s enthusiasm but don’t want to endure a meltdown, Making YouTube Videos makes it easy for your aspiring filmmaker to fulfill his or her dream.

Small companies come with big risk, but potentially life-changing reward Small Stocks, Big Money provides first-hand perspective and insider information on the fast world of microcap investing. In a series of interviews with the superstars of small stocks, you'll learn how to discover the right companies and develop a solid investment strategy with a potentially big payoff. Each chapter includes a short bio of the investor in question, and provides key insight into the lessons learned from the investments that made them millions—or in some cases, hundreds of millions. You'll learn each investor's top stock picks, and how they originally chose the investments that became their gold mines. Whether you're a professional investor or a novice, this book is a unique and valuable source of information for anyone interested in the volatile world of small stocks and big money. The smaller the company, the bigger the risk—and the bigger the potential payoff. These interviews show you how to avoid or mitigate those risks, and how to choose the stocks with the best potential from the perspective of those who have done it very, very successfully. Learn the nuances of microcap investing Read the stories of the pros who have made millions Gain expert insight from top microcap investors Avoid the potential pitfalls and reap the big rewards Taking a risk on a small company can lead to tremendous gains when they become an industry giant. The trick is in choosing the company that is likely to follow that trajectory, and allocating your investment appropriately to protect yourself in case of disaster. Small Stocks, Big Money gives you a head start by teaching you what the pros wish they knew then.

Redefine what it means to be innovative The Innovative Mindset calls the accepted definition of innovation into question, urging you to consider how innovation might function as a behavior that you perpetuate, rather than an inflexible theory or corporate-defined initiative. By asking yourself what it takes to be innovative—and by being honest with yourself about the answer—you can incorporate innovation into your life much in the same way that you would a behavior to help you lose weight, increase your strength, learn to play the piano, or improve your relationships. This groundbreaking text helps you identify what you need to do in order to become more innovative and less fearful, and assists in creating a regimen that transforms how you act. Innovation has become one of the most popular buzz words of the Digital Age, and there is no better time to reevaluate the true meaning of a concept than when it is being touted by individuals and companies around the world. A fresh, practical understanding of innovation can revolutionize the way you think about work. Master innovation by reexamining what it means and how you can implement it as a behavior Explore the transformative power of the Mindset of Discovery in poignant, up-to-date case studies and improvisation-based tenets Spark innovation, maximize productivity, and increase profitability as a result of implementing the Big Five behaviors Boost performance as you foster and leverage your new approach towards innovation The Innovative Mindset reevaluates the nature of innovation and shows how a change in perspective can lead to more dynamic, more successful endeavors.