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Умение убеждать помогает нам получать от людей согласие, нужные нам действия, помощь и деньги.Здесь вы найдёте эффективные методы убеждения с простыми примерами, которые сможете применить уже сегодня, чтобы быть более убедительным в общении с людьми и получать от этого свои выгоды.Приятного прочтения.

Почему новоиспеченные отцы не просыпаются ночью, когда ребенок плачет, почему упорно не замечают разбросанные по квартире игрушки и стараются «раствориться в тумане», когда приходит время менять подгузник? Почему молодые мамы обвиняют своих мужей в том, что те не помогают с детьми, а когда мужья делают попытку помочь, отодвигают их в сторону? Почему после рабочего дня мужчины нередко отправляются прямиком на диван, а женщины заступают на вторую смену?

Многие из нас рано или поздно ловят себя на мысли, что с нашей жизнью что-то не так. Нам с детства внушают, что выживают сильнейшие, что полезно быть эгоистом и ставить свои желания превыше всего. Мы стремимся к успеху, искренне веря, что счастье обязательно наступит, когда мы достигнем поставленных целей. Но вот парадокс: мы становимся только несчастнее, на смену краткосрочной радости приходит неудовлетворение. На первом занятии по классической китайской философии профессор Майкл Пьюэтт обещает студентам, что «этот курс изменит их жизнь». И так оно и происходит, иначе его курс не стал бы одним из самых популярных в Гарварде.

Представьте, если бы вы могли запоминать все практически на лету… Или хотя бы просто перестали забывать! Представьте, вы помните, куда что положили, помните, что дверь закрыли, утюг выключили. Вы читаете книгу и запоминаете все, что вам необходимо. А подготовка к экзаменам или выступлениям проходит в семь раз быстрее! Иностранные слова, термины, определения, даты, пароли, адреса, номера телефонов, стихи, таблицы, списки и многое-многое другое!

Книга будет интересна как профессиональным агентам по недвижимости, работающим в дорогом сегменте, так и людям, занятым в продажах услуг вообще. Автор знакомит читателя с практикой выстраивания доверительных отношений с клиентами, правилами построения переговорного процесса, различными стратегиями переговоров. Как стать мастером общения, научиться использовать инструменты продвижения дорогих элитных и коммерческих объектов? Это не сухая теория, а информация, подтвержденная примерами от лучших экспертов. В книге вы найдете рецепты построения успешного бизнеса, научитесь эффективно использовать свои основные ресурсы – время и энергию.

Boost your brain and gain an edge in everything you do. Smarter Sharper Thinking reveals how you can expand your brain's capability to think well under stress, to focus and get more out of your day, to be more creative and innovative, and to prepare you for future challenges. Utilising the latest neuro-scientific principles, Dr Jenny Brockis shows how you can increase your brain fitness by developing a habit-changing plan to get more done with less effort. In 12 key areas, Smarter Sharper Thinking presents simple, action-based principles that can be readily incorporated into your daily routines to train your brain for high performance. Originally published in 2016 as Future Brain, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

A research-based guide to debunking commonly misunderstood myths about adolescence Great Myths of Adolescence contains the evidence-based science that debunks the myths and commonly held misconceptions concerning adolescence. The book explores myths related to sex, drugs and self-control, as well as many others. The authors define each myth, identify each myth’s prevalence and present the latest and most significant research debunking the myth. The text is grounded in the authors’ own research on the prevalence of belief in each myth, from the perspective of college students. Additionally, various pop culture icons that have helped propagate the myths are discussed. Written by noted experts, the book explores a wealth of topics including: The teen brain is fully developed by 18; Greek life has a negative effect on college students academically; significant mood disruptions in adolescence are inevitable; the millennial generation is lazy; and much more. This important resource: Shatters commonly held and topical myths relating to gender, education, technology, sex, crime and more Based in empirical and up-to-date research including the authors' own Links each myth to icons of pop culture who/which have helped propagate them Discusses why myths are harmful and best practices related to the various topics A volume in the popular Great Myths of Psychology series Written for undergraduate students studying psychology modules in Adolescence and developmental psychology, students studying childhood studies and education studies, Great Myths of Adolescence offers an important guide that debunks misconceptions about adolescence behavior. This book also pairs well with another book by two of the authors, Great Myths of Child Development.

A concise, up-to-date review of school neuropsychological assessment that covers effective treatment planning The third edition of Essentials of School Neuropsychological Assessment offers a practical and concise overview of neuropsychological practice in schools and other pediatric clinical settings and clearly explains how to identify the need for testing. The book shows how to collect a neurodevelopmental history, choose appropriate assessment instruments, effectively evaluate students, and accurately interpret results. The third edition has been revised and updated to include the most recent advances in the field such as major neuropsychological test batteries for children, including NEPSY-II, Wechsler Intelligence Scale for Children, Fifth Edition integrated, and Delis-Kaplan Executive Function System. In addition, the new edition contains updated online tools, including sample case studies, searchable databases of neuropsychological tests classified by processing area and conceptual model, a neuropsychological processing concerns checklist in both English and Spanish, and sample report shells with tables. Like all the volumes in the Essentials of Psychological Assessment series, this book is designed to help busy practitioners and school psychologists quickly acquire the knowledge and skills they need to make optimal use of major psychological assessment instruments. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as test questions that help you gauge and reinforce your grasp of the information covered. Essentials of School Neuropsychological Assessment, Third Edition contains unmatched guidance and direction for school psychologists and other mental health professionals who serve educators, school children, and their families.

Understanding how chronic stress affects child development with step-by-step guidelines for conducting trauma-informed assessments and interventions Children exposed to early negative and adverse experiences may not think, feel, process emotions, behave, respond to, or relate to others the same way that typically developing children do. If psychologists do not appreciate and understand the effects of trauma in the lives of children, they may be working in ways that are not efficient or effective and may actually be providing a disservice to the children and families they serve. This volume provides an overview of the deleterious effects of adverse childhood experiences (also referred to as complex trauma, toxic stress or developmental trauma) on children's functioning, adjustment, cognitive, social-emotional, behavioral, academic, and neuropsychological outcomes. Complex trauma can alter brain structure and function and throw children off a normal developmental trajectory resulting in a myriad of negative outcomes. In addition, step-by-step guidelines are provided for conducting trauma-informed assessments, treatments, and interventions. Understand how early stressors can affect influence normal development and influence child psychopathology Learn how exposure to early life adversity affects the biological stress systems which can compromise normal brain development Become familiar with the functions and neuropsychological constructs associated with brain regions affected by chronic stress. Identify risk factors that can negatively influence children’s behavioral, social, emotional, cognitive, and academic functioning Identify and use trauma-sensitive assessment instruments and protocols Gather background and family history from a trauma perspective Use evidence-based interventions to best meet each child's unique needs Essentials of Trauma-Informed Assessment and Interventions in the Schools is essential reading for school, clinical, and related psychologists and their trainers.

What would you do today if you were being brave? Courage begets courage. It's a habit. Doing something brave everyday – no matter how small – unlocks new possibilities, opportunities and pathways to thrive in your work, relationships and life. Drawing on her background in business, psychology and coaching, best-selling author Margie Warrell guides you past the fears that keep you from making the changes to create your ideal life. In today's uncertain times, fear can unconsciously direct our lives. Start small, dare big, and begin today to live with greater purpose, courage and success. Originally published in 2015 as Brave, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

Bring more energy to everything in your life. It Starts with Passion will help you ignite the purpose in your life, as well as in the lives of your colleagues, employees, and associates. In-depth research, practical concepts, inspirational stories, and clear visual models will show you how to find out what's meaningful to you and pursue it with passion. For three decades, Keith Abraham has been helping people around the world to harnass their passion, achieve their goals and focus on what's most important to bring the best out of themselves and their business. It's time to embark on a life of certainty, clarity and confidence and It Starts with Passion. Originally published in 2013, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.

Master the power of influence and persuasion. What if you could instantly boost your capability to influence, motivate and connect with people? How could it increase your productivity, team culture and bottom line? Better yet, what if you could influence yourself to achieve greater success? Imagine the impact that would have on your life and fortunes. How to Influence People takes these ideas out of the realm of what-if and turns them into reality. Whether you're a new manager looking for direction, an experienced leader looking to hone your skills or a sales professional looking for better ways to connect, How to Influence People is for you! Originally published in 2013 as The Ultimate Book of Influence, this book has been reviewed and redesigned to become part of the Wiley Be Your Best series – aimed at helping readers acheive professional and personal success.