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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

Pick your Excel task, find it fast, and get it done with Just the Steps! If you want to see how to do a particular Excel task, this is the perfect book. Each page includes step-by-step instruction in one column and illustrations and screenshots in the other column, so you have all the information you need in one place—no flipping pages! Improve your Excel skills with just the steps for entering spreadsheet data, building formulas, protecting excel data, formatting cells, designing spreadsheets with graphics, managing workbooks, changing worksheet values, sorting and filtering data, creating charts, creating PivotTables, building macros, integrating Excel into other Office programs, and—whew!—still more. Explains essentials tasks for Excel 2010, the spreadsheet application that is part of the Microsoft Office 2010 suite Shows you just the steps for numerous Excel tasks using an easy-to-follow, two-column page layout, with step-by-step instruction on one side and illustrations and screenshots on the other Covers entering spreadsheet data, building formulas, protecting excel data, formatting cells, designing spreadsheets with graphics, managing workbooks, changing worksheet values, sorting and filtering data, creating charts, creating PivotTables, and building macros Walks you step by step through collaborating in Excel and integrating or using Excel with Word, PowerPoint, and Access Make your tasks easier, improve your Excel skills, and get better results with this step-by-step guide.

Join the gold rush to developing cool iPhone apps with this complete iPhone OS 3 developer’s guide. Professional developer Jiva DeVoe speaks your language, and he talks you through the entire process—from explaining Cocoa Touch and the iPhone SDK to using Xcode and the Game Kit API. Follow step-by-step tutorials, then apply practical tips on signing and selling your applications. Even if you’re new to iPhone development you’ll soon be cranking out great code. Walk through Xcode, Interface Builder, and other key tools Build simple or complex GUIs with navigation and custom views Implement a database with Core Data, and design your schema in Xcode Learn to use the iPhone’s signature multi-touch capabilities in your applications Work with the Apple Push Notification Service Use the Map Kit API to create apps with embedded maps Record audio, play video, and access the iPod Library Set up your developer certificates and code sign your apps Use Store Kit to sell expanded features and content within your apps Whether you're a new iPhone developer or seasoned veteran, this book is the perfect go-to reference for iPhone development-and one of an exciting new series for Apple developers. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Master two of the most powerful features of Excel Even if you use Excel all the time, you may not be up to speed on two of Excel's most useful features. PivotTable and PivotChart turn long lists of unreadable data into dynamic, easy-to-read tables and charts that highlight the information you need most; you can tweak results with a click or easily fuse data from several sources into one document. Now you can learn how to tap these powerful Excel tools with this practical guide. Using a series of step-by-step tutorials and easy-to-follow screenshots, this book shows you in a visual way how to create and customize PivotTables and PivotCharts, use them to analyze business data, and ultimately achieve more with less work. Explains the benefits PivotTables and PivotCharts, two powerful features of Excel that allow users to create dynamic spreadsheets Covers creating and customizing, analyzing business data, building custom calculations, linking to external data sources (including Access databases, Word tables, Web pages, XML data, SQL Server databases, and OLAP cubes), creating macros to automate tasks, and more Uses step-by-step tutorials and easy-to-follow screenshots, a «learn by seeing» approach for visual learners Practical, visual, and packed with content, this is the book you need to ramp up your Excel skills with PivotTables and PivotCharts.

A computer forensics «how-to» for fighting malicious code and analyzing incidents With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware, rootkits, adware, and other invasive software. Written by well-known malware experts, this guide reveals solutions to numerous problems and includes a DVD of custom programs and tools that illustrate the concepts, enhancing your skills. Security professionals face a constant battle against malicious software; this practical manual will improve your analytical capabilities and provide dozens of valuable and innovative solutions Covers classifying malware, packing and unpacking, dynamic malware analysis, decoding and decrypting, rootkit detection, memory forensics, open source malware research, and much more Includes generous amounts of source code in C, Python, and Perl to extend your favorite tools or build new ones, and custom programs on the DVD to demonstrate the solutions Malware Analyst's Cookbook is indispensible to IT security administrators, incident responders, forensic analysts, and malware researchers.

Learn to design games for tablets from a renowned game designer! Eager to start designing games for tablets but not sure where to start? Look no further! Gaming guru Scott Rogers has his finger on the pulse of tablet game design and is willing to impart his wisdom and secrets for designing exciting and successful games. As the creator of such venerable games as God of War, the SpongeBob Squarepants series, and Pac-Man World, to name a few, Rogers writes from personal experience and in this unique book, he hands you the tools to create your own tablet games for the iPad, Android tablets, Nintendo DS, and other touchscreen systems. Covers the entire tablet game creation process, placing a special focus on the intricacies and pitfalls of touch-screen game design Explores the details and features of tablet game systems and shows you how to develop marketable ideas as well as market your own games Offers an honest take on what perils and pitfalls await you during a game's pre-production, production, and post-production stages Features interviews with established tablet game developers that serve to inspire you as you start to make your own tablet game design Swipe This! presents you with an in-depth analysis of popular tablet games and delivers a road map for getting started with tablet game design.

Be prepared for your next job interview with this tried-and-true advice In today's tight job market, competition for programming jobs is hotter than ever. This third edition of a popular guide to programming interviews includes new code examples, information on the latest languages, new chapters on sorting and design patterns, tips on using LinkedIn, and a downloadable app to help prepare applicants for the interview. Like its earlier editions, this guide covers what software companies and IT departments want their programmers to know and includes plenty of helpful hints to boost your confidence. Looks at current job search and hiring processes, such as the rise of LinkedIn and other social networks as recruiting resources Addresses the most important languages for a programmer to know and features examples in multiple languages Includes new programming questions designed to sharpen your knowledge Features all-new chapters on design patterns and sorting, including how to deal with memory constraints and mobility issues Walk into your next job interview with confidence, knowing you have thoroughly studied this newest edition of Programming Interviews Exposed.

Create amazing mobile augmented reality apps with junaio, Layar, and Wikitude! Professional Augmented Reality Browsers for Smartphones guides you through creating your own augmented reality apps for the iPhone, Android, Symbian, and bada platforms, featuring fully workable and downloadable source code. You will learn important techniques through hands-on applications, and you will build on those skills as the book progresses. Professional Augmented Reality Browsers for Smartphones: Describes how to use the latitude/longitude coordinate system to build location-aware solutions and tells where to get POIs for your own augmented reality applications Details the leading augmented reality platforms and highlights the best applications Covers development for the leading augmented reality browser platforms: Wikitude, Layar, and junaio Shows how to build cross-platform location-aware content (Android, iPhone, Symbian, and bada) to display POIs directly in camera view Includes tutorials for building 2D and 3D content, storing content in databases, and triggering actions when users reach specific locations wrox.com Programmer Forums Join our Programmer to Programmer forums to ask and answer programming questions about this book, join discussions on the hottest topics in the industry, and connect with fellow programmers from around the world. Code Downloads Take advantage of free code samples from this book, as well as code samples from hundreds of other books, all ready to use. Read More Find articles, ebooks, sample chapters, and tables of contents for hundreds of books, and more reference resources on programming topics that matter to you. Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Hands-on guidance to creating great test-driven development practice Test-driven development (TDD) practice helps developers recognize a well-designed application, and encourages writing a test before writing the functionality that needs to be implemented. This hands-on guide provides invaluable insight for creating successful test-driven development processes. With source code and examples featured in both C# and .NET, the book walks you through the TDD methodology and shows how it is applied to a real-world application. You’ll witness the application built from scratch and details each step that is involved in the development, as well as any problems that were encountered and the solutions that were applied. Clarifies the motivation behind test-driven development (TDD), what it is, and how it works Reviews the various steps involved in developing an application and the testing that is involved prior to implementing the functionality Discusses unit testing and refactoring Professional Test-Driven Development with C# shows you how to create great TDD processes right away.

Einfach und humorvoll Objective-C lernen: Wer Apps fur iPhone und iPad oder Programme fur den Mac entwickeln mochte, braucht Grundlagen in Objective-C. Dieses Buch bietet den idealen Praxiseinstieg, um Schritt fur Schritt das erste Programm zu entwickeln – auch ohne Vorkenntnisse. Sie lernen in «Objective-C» von Wolfram Schroers folgendes: – Grundlagen wie die Entwicklungswerkzeuge – Apps mit Schleifen und Verzweigungen programmieren – objektorientierte Programmierung – Framework Cocoa – Benutzeroberflachen der Anwendungen gestalten – Projekte auf iPhone, iPad oder Mac portieren. Der Besondere sind die Beispiele: Statt sich mit trockenen Programmieraufgaben zu langweilen, programmieren Sie Spiele oder einen Passwortgenerator. Alle Beispiele erhalten Sie zur besseren Orientierung naturlich auch zum Download. So gerustet steht Ihren eigenen Apps und Mac-Programmen nichts mehr im Weg!

Learn to build business solutions with SharePoint 2013 Now in its third edition, this perennial bestseller features a complete overhaul for the latest version of SharePoint. A must-have for building business solutions in SharePoint, real-world scenarios address critical information management problems and detailed descriptions explain how to efficiently and successfully handle these challenges. Plus, best practices for configuration and customization round out the coverage of getting started with SharePoint 2013 so that you can confidently make this platform work for your business today. Examines product functionality alongside realistic scenarios to provide you with contextual relevance Addresses managing permissions, reporting in SharePoint, and working with access services Offers updated content on working with lists, libraries, workflow, content types, and web parts Reviews social features, forms management, business connectivity services, and more Beginning SharePoint 2013 is an ideal introduction to the latest iteration of this popular content management provider.

In response to popular demand, Emmanuel Goldstein (aka, Eric Corley) presents a spectacular collection of the hacker culture, known as 2600: The Hacker Quarterly, from a firsthand perspective. Offering a behind-the-scenes vantage point, this book provides devoted fans of 2600 a compilation of fascinating—and controversial—articles. Cult author and hacker Emmanuel Goldstein has collected some of the strongest, most interesting, and often provocative articles that chronicle milestone events and technology changes that have occurred over the last 24 years. He divulges author names who were formerly only known as “anonymous” but have agreed to have their identity revealed. The accompanying CD-ROM features the best episodes of Goldstein’s “Off the Hook” radio shows. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.