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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

The Ultimate Book on Group Policy Freshly updated to include Windows 7, Windows 8 and Windows Server 2012, Group Policy: Fundamentals, Security, and the Managed Desktop, Second Edition is the book for learning everything you need to know about Group Policy, no matter which version of Windows you use. Microsoft Group Policy MVP Jeremy Moskowitz covers it all—major Group Policy categories, what Windows 8 and Windows Server 2012 bring to the table, and smart ways to tackle tough desktop management problems. Topics include troubleshooting, security, scripting, using Windows PowerShell when necessary, and much more. Inside this book, you'll learn to: Master all Group Policy functions of Windows, including Windows XP through Windows 8 and Windows Server 2003 through Windows Server 2012 Enhance your Group Policy reach with the Group Policy Preferences, ADMX files, and additional add-ons Use every feature of the GPMC and become a top-notch administrator Troubleshoot Group Policy using tools, logs, Resource Kit utilities, Registry hacks, and third-party tools Manage printers, restrict hardware, and configure Internet Explorer Deploy software to your desktops, set up roaming profiles, and configure Offline Files for all your Windows clients—and manage it all with Group Policy settings Secure your desktops and servers with AppLocker, Windows Firewall with Advanced Security, and the Security Configuration Manager Download bonus chapters and: Script complex GPMC operations with PowerShell, including linking, backup, restore, permissions changes, and more Create a «change management» system with Advanced Group Policy Management (AGPM v4) Understand Windows Intune service and its relationship to Group Policy Coverage Includes: Updated GPMC New Windows 8 GPMC Features ADMX/ADML Files Group Policy Preferences Item-Level Targeting The Central Store AppLocker Fine-Grained Password Policy Offline Files Updates Inheritance Blocking Prioritization Linking Loopback Policy Processing Security Policy Processing Enforcing WMI Filters Third-Party Tools Cross-Forest Trusts Filters Commenting Searching Advanced Logging and Troubleshooting Advanced Auditing Controls Group Policy and VDI Security Configuration Manager Windows Intune

Learn virtualization skills by building your own virtual machine Virtualization Essentials, Second Edition provides new and aspiring IT professionals with immersive training in working with virtualization environments. Clear, straightforward discussion simplifies complex concepts, and the hands-on tutorial approach helps you quickly get up to speed on the fundamentals. You'll begin by learning what virtualization is and how it works within the computing environment, then you'll dive right into building your own virtual machine. You'll learn how to set up the CPU, memory, storage, networking, and more as you master the skills that put you in-demand on the job market. Each chapter focuses on a specific goal, and concludes with review questions that test your understanding as well as suggested exercises that help you reinforce what you've learned. As more and more companies are leveraging virtualization, it's imperative that IT professionals have the skills and knowledge to interface with virtualization-centric infrastructures. This book takes a learning-by-doing approach to give you hands-on training and a core understanding of virtualization. Understand how virtualization works Create a virtual machine by scratch and migration Configure and manage basic components and supporting devices Develop the necessary skill set to work in today's virtual world Virtualization was initially used to build test labs, but its use has expanded to become best practice for a tremendous variety of IT solutions including high availability, business continuity, dynamic IT, and more. Cloud computing and DevOps rely on virtualization technologies, and the exponential spread of these and similar applications make virtualization proficiency a major value-add for any IT professional. Virtualization Essentials, Second Edition provides accessible, user-friendly, informative virtualization training for the forward-looking pro.

Transition from Objective-C to the cleaner, more functional Swift quickly and easily Professional Swift shows you how to create Mac and iPhone applications using Apple's new programming language. This code-intensive, practical guide walks you through Swift best practices as you learn the language, build an application, and refine it using advanced concepts and techniques. Organized for easy navigation, this book can be read end-to-end for a self-paced tutorial, or used as an on-demand desk reference as unfamiliar situations arise. The first section of the book guides you through the basics of Swift programming, with clear instruction on everything from writing code to storing data, and Section II adds advanced data types, advanced debugging, extending classes, and more. You'll learn everything you need to know to make the transition from Objective-C to Swift smooth and painless, so you can begin building faster, more secure apps than ever before. Get acquainted with the Swift language and syntax Write, deploy, and debug Swift programs Store data and interface with web services Master advanced usage, and bridge Swift and Objective-C Professional Swift is your guide to the future of OS X and iOS development.

Learn Linux, and take your career to the next level! Linux Essentials, 2nd Edition provides a solid foundation of knowledge for anyone considering a career in information technology, for anyone new to the Linux operating system, and for anyone who is preparing to sit for the Linux Essentials Exam. Through this engaging resource, you can access key information in a learning-by-doing style. Hands-on tutorials and end-of-chapter exercises and review questions lead you in both learning and applying new information—information that will help you achieve your goals! With the experience provided in this compelling reference, you can sit down for the Linux Essentials Exam with confidence. An open source operating system, Linux is a UNIX-based platform that is freely updated by developers. The nature of its development means that Linux is a low-cost and secure alternative to other operating systems, and is used in many different IT environments. Passing the Linux Essentials Exam prepares you to apply your knowledge regarding this operating system within the workforce. Access lessons that are organized by task, allowing you to quickly identify the topics you are looking for and navigate the comprehensive information presented by the book Discover the basics of the Linux operating system, including distributions, types of open source applications, freeware, licensing, operations, navigation, and more Explore command functions, including navigating the command line, turning commands into scripts, and more Identify and create user types, users, and groups Linux Essentials, 2nd Edition is a critical resource for anyone starting a career in IT or anyone new to the Linux operating system.

The industry favorite Linux guide, updated for Red Hat Enterprise Linux 7 and the cloud Linux Bible, 9th Edition is the ultimate hands-on Linux user guide, whether you're a true beginner or a more advanced user navigating recent changes. This updated ninth edition covers the latest versions of Red Hat Enterprise Linux 7 (RHEL 7), Fedora 21, and Ubuntu 14.04 LTS, and includes new information on cloud computing and development with guidance on Openstack and Cloudforms. With a focus on RHEL 7, this practical guide gets you up to speed quickly on the new enhancements for enterprise-quality file systems, the new boot process and services management, firewalld, and the GNOME 3 desktop. Written by a Red Hat expert, this book provides the clear explanations and step-by-step instructions that demystify Linux and bring the new features seamlessly into your workflow. This useful guide assumes a base of little or no Linux knowledge, and takes you step by step through what you need to know to get the job done. Get Linux up and running quickly Master basic operations and tackle more advanced tasks Get up to date on the recent changes to Linux server system management Bring Linux to the cloud using Openstack and Cloudforms Linux Bible, 9th Edition is the one resource you need, and provides the hands-on training that gets you on track in a flash.

The bestselling JavaScript guide, updated with current features and best practices Beginning JavaScript 5th Edition shows you how to work effectively with JavaScript frameworks, functions, and modern browsers, and teaches more effective coding practices using HTML5. This new edition has been extensively updated to reflect the way JavaScript is most commonly used today, introducing you to the latest tools and techniques available to JavaScript developers. Coverage includes modern coding practices using HTML5 markup, the JSON data format, DOM APIs, the jQuery framework, and more. Exercises with solutions provide plenty of opportunity to practice, and the companion website offers downloadable code for all examples given in the book. Learn JavaScript using the most up to date coding style Understand JSON, functions, events, and feature detection Utilize the new HTML5 elements and the related API Explore new features including geolocation, local storage, and more JavaScript has shaped the Web from a passive medium into one that is rich, dynamic, and interactive. No matter the technology on the server side, it's JavaScript that makes it come alive in the browser. To learn JavaScript the way it's used today, Beginning JavaScript, 5th Edition is your concise guide.

Get up to speed quickly with this comprehensive guide to Spring Beginning Spring is the complete beginner's guide to Java's most popular framework. Written with an eye toward real-world enterprises, the book covers all aspects of application development within the Spring Framework. Extensive samples within each chapter allow developers to get up to speed quickly by providing concrete references for experimentation, building a skillset that drives successful application development by exploiting the full capabilities of Java's latest advances. Spring provides the exact toolset required to build an enterprise application, and has become the standard within the field. This book covers Spring 4.0, which contains support for Java 8 and Java EE 7. Readers begin with the basics of the framework, then go on to master the most commonly used tools and fundamental concepts inherent in any Spring project. The book emphasizes practicality and real-world application by addressing needs such as meeting customer demand and boosting productivity, and by providing actionable information that helps developers get the most out of the framework. Topics include: Dependency Injection and Inversion of Control Unit testing Spring enabled Web Applications Data Access using Spring JDBC and ORM support along with Transaction Management Building Web Applications and RESTful Web Services with Spring MVC Securing Web Applications using Spring Security Spring Expression Language with its Extensive Features Aspect Oriented Programming Facilities Provided by Spring AOP Caching with 3rd Party Cache Providers’ Support The Best of the Breed: Spring 4.0 The information is organized and structured an ideal way for students and corporate training programs, and explanations about inner workings of the framework make it a handy desk reference even for experienced developers. For novices, Beginning Spring is invaluable as a comprehensive guide to the real-world functionality of Spring.

Master complex C++ programming with this helpful, in-depth resource From game programming to major commercial software applications, C++ is the language of choice. It is also one of the most difficult programming languages to master. While most competing books are geared toward beginners, Professional C++, Third Edition, shows experienced developers how to master the latest release of C++, explaining little known features with detailed code examples users can plug into their own codes. More advanced language features and programming techniques are presented in this newest edition of the book, whose earlier editions have helped thousands of coders get up to speed with C++. Become familiar with the full capabilities offered by C++, and learn the best ways to design and build applications to solve real-world problems. Professional C++, Third Edition has been substantially revised and revamped from previous editions, and fully covers the latest (2014) C++ standard. Discover how to navigate the significant changes to the core language features and syntax, and extensions to the C++ Standard Library and its templates. This practical guide details many poorly understood elements of C++ and highlights pitfalls to avoid. Best practices for programming style, testing, and debugging Working code that readers can plug into their own apps In-depth case studies with working code Tips, tricks, and workarounds with an emphasis on good programming style Move forward with this comprehensive, revamped guide to professional coding with C++.

A comprehensive guide to AngularJS, Google's open-source client-side framework for app development. Most of the existing guides to AngularJS struggle to provide simple and understandable explanations for more advanced concepts. As a result, some developers who understand all the basic concepts of AngularJS struggle when it comes to building more complex real-world applications. Professional AngularJS provides a thorough understanding of AngularJS, covering everything from basic concepts, such as directives and data binding, to more advanced concepts like transclusion, build systems, and automated integration testing. In addition to explaining the features of AngularJS, this book distills real-world experience on how these features fit together to enable teams to work together more effectively in building extraordinary apps. Offers a more thorough and comprehensive approach to AngularJS Includes pointers to other advanced topics Lets you build a simple application from scratch, explaining basic building blocks along the way for quick hands-on learning

Sie wollen LinkedIn nutzen, um – vielleicht sogar international – Kontakte zu knupfen, Auftrage und Stellen oder Kunden zu finden und sich selbst oder Ihr Unternehmen professionell zu prasentieren? Der deutsche LinkedIn-Experte schlechthin, Stephan Ko?, hilft Ihnen dabei. Angefangen bei der Profilerstellung uber die Vernetzung mit Kunden und Kollegen bis zur professionellen Nutzung der Business Plattform erfahren Sie alles, was Sie wissen mussen, um LinkedIn schnell fur Ihre eigenen Zwecke einzusetzen. Finden Sie heraus, welcher Nutzertyp Sie sind und was Sie von LinkedIn erwarten, beteiligen Sie sich in Gruppen und Foren und schreiben oder beantworten Sie Stellenangebote. Au?erdem erhalten Sie einen Uberblick uber eventuelle Kosten zum Beispiel fur Premium-Profile oder Werbung, sodass auch Sie in kurzester Zeit vom Anfanger und Einsteiger zum «LinkedInsider» werden.

The iPhone boot camp for getting the most out of your device iPhone For Dummies is the ultimate user-friendly guide to the iPhone! Whether you're new to the iPhone or just want to get more out of it, this book will show you the essentials you need to know to take full advantage of the major features. Dive into Utilities to customize your iPhone for the way you use it, and learn new ways to use familiar apps and tools. Whether your phone is new, old, or somewhere in between, this book has you covered; friendly, easy-to-read instructions cover the iPhone's newest features as well as the classic functions that have been there from the beginning. You'll learn how to solve common problems, save on data usage by connecting to WiFi, and keep your information safe using the iPhone's various security features. Quickly and easily migrate your information from another phone, and learn how to organize your contacts, photos, music, apps, and more. Learn just what your iPhone can do for you, and use each and every feature to the fullest! Your iPhone is a powerful little tool, and it's also the best toy you've ever had! Learn the ins-and-outs the easy way, with clear instruction and friendly, helpful, expert advice. Master the basic functions, including Phone, Messages, Mail, and Safari Explore iTunes and the App Store to find the apps you can't live without Manage your calendar, contacts, music, photos, games, movies, and more Connect to WiFi, troubleshoot issues, and find the answers you need quickly Whether you're ready to get to work or ready to have some fun, the iPhone can do it—often, both at the same time! iPhone For Dummies is the must-have guide for every iPhone user who wants everything the iPhone has to offer.