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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of «valuable customer» to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

In Why Nonprofits Fail, author and nonprofit expert Stephen Block explains that many well-intentioned leaders hold on to views of their nonprofit organizations that perpetuate problems rather than help fix them. According to Block, the first step to success is to challenge one's own personal paradigms and ideas and be open to unique and alternative approaches to solving problems. This much-needed book helps nonprofits get back on track and offers advice about the seven most common stumbling blocks, including: Founder's syndrome Fundphobia Financial misfortune Recruitment disorientation Cultural depression in nonprofit organizations Self-serving political performance Role confusion between the board and executive director

Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs? Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you: Learn how to position your organization in the community as a constructive, vital, and successful social investment Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.

For centuries, the major poweres of the West were seduced by the allure of the countries of «the Far East». Spices, textiles, silk and tea were the staples of East- West trade. But competition between Western traders eventually caused military intervention in Asian affairs and the establishment of colonial empires. These actions have shapred the history of mankind and left a legacy that still reverberates throughout Asia. Western Power in Asia is a unique contribution to the understanding of present- day Asia. Essential reading for anyone interested in world history, Arthur Cotterell offers fascinating insights into five hundred extraordinary years of power and influence by the West, which disappeared spectacularly after the Second World War. The author's ability to tell both sides of the story, with the aid of contemporary illustrations as well as quotations, makes this book a tremendous resource for students of Asian history. And because the entire colonial experience is covered for the first time within a single volume, Western Power in Asia also provides the general reader with an unusual and invaluable perspective on East- West relations. As countries such as China and India become key players on the world stage, Western Power in Asia provides a timely reminder of the path that led to their present positions, while allowing a poignant opportunity to reflect on how they might in future treat their Western trading partners.

Open, honest, and challenging, this visionary guide looks at the forces at work in creating the global philanthropic world of tomorrow. It is a must-read for every fundraiser and nonprofit manager seeking to compete and succeed in today's «borderless» world. This compelling and practical resource reveals how your nonprofit can become more flexible, adaptable, and international in approach to help it survive the coming challenges. «Jon is an inspired fundraiser: wise, inventive, energetic, irrepressible. If you want to understand philanthropy, if you want a rare glimpse into the fine art of fundraising, or if you want to be charmed out of your pocketbook for causes great and small, Jon is your man.» —Stephen Lewis, Chair of the Board Stephen Lewis Foundation You have a choice. Put your head in the sand and pretend the world is still round and suffer the consequences, or take advantage of this incredible opportunity. Philanthropy in a Flat World: Inspiration Through Globalization is your insider guide to meeting and exceeding your nonprofit's goals for decades to come.

A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.

Make your move toward the top Based on research conducted with the support of the American Society of Association Executives (ASAE) involving more than 100 not-for-profit CEOs, as well as the author’s professional background, The Not-for-Profit CEO serves as both an authoritative reference guide and a practical workbook. In addition to sample tables, forms, and checklists, it offers case studies of leading not-for-profit CEOs, complete with illuminating interviews that enable readers to understand and implement the proven steps destined to get them to the top seat of any not-for-profit organization. Order your copy today!

The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, The Ask covers such topics as how to Examine your views on money before making an ask Learn the ins and outs of asking for money Work with others to make an ask Determine if you should or should not ask a friend, colleague, or peer for money Figure out how many asks you can do given your time constraints Deal effectively with all the responses you will get to an ask

In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

Start and Grow Your Faith-Based Nonprofit offers clear guidance on how to fund and manage a faith-based social ministry. If you have been called by God to fulfill a mission through a nonprofit organization, this is the book for you. Written specifically for grassroots faith-based groups, this important book is a tool for the thousands of individuals and churches that heal emotional, physical, and spiritual wounds through faith-based social service programming. In this much-needed resource, Jill C. Esau, founder of We Care Northwest–a nonprofit designed to build capacity in and advocate on behalf of faith-based organizations, provides professional step-by-step guidance. Start and Grow Your Faith-Based Nonprofit addresses vital issues such as church sponsorship, volunteer management, the grant making process, observing government regulations and certification, fiscal responsibilities, partnering with complementary programs, and much more.

Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management «Reynold Levy is a master at persuading people to give money—lots of money—to worthy causes. Now he shares his wisdom with us all—and at a bargain price!» —Tom Brokaw «Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!» —John C. Whitehead, former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State «Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships.» —Indra Nooyi, Chairman and CEO, PepsiCo «I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book.» —David Rubenstein, Co-founder and Managing Director, The Carlyle Group

Learn how to power up your fundraising-from Reynold Levy, the master of fundraising Drawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider's guide to asking for and receiving funds. Rich with insights and invaluable advice from Levy's own lessons learned, this powerful book is for you, whether your organization is concerned with health, education, the arts, or humanitarian causes, a think tank or advocacy group, established or fledgling. Insightful, creative, and humorous, Yours for the Asking draws back the curtain to disclose Levy's secrets of success and reveals how you can: Tap into the resources of donors, large and small, for your institution or cause Reach wealthy people and successfully bring home the bacon Put aside fears, qualms, and hesitancies and confidently ask for funds Locate the intersection between the interests of business and the needs of your nonprofit organization Solve the mystery of fundraising from foundations Explore your organization's future in fundraising and discern its long-term trends Learn the best ways to combat the adverse impact of a wide, deep, and prolonged recession Yours for the Asking will transform your view of fundraising from a dreaded aspect of your job to a high calling, from «pleading» for money to helping donors find pleasure in advancing social causes and strengthening key nonprofit institutions. Affluence and generosity abound. It's all yours-for the asking.