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Turn your inspiration into a story with clear, expert guidance Creative Writing Exercises For Dummies is a step-by-step creative writing course designed to hone your craft, regardless of ability. Written by the founder of the Complete Creative Writing Course at London's Groucho Club, this activity-based guide walks you through the process of developing and writing in a wide range of genres including novels, short stories and creative nonfiction. The book includes writing prompts, exercises, mind maps, flow charts and diagrams designed to get your ideas flowing. You'll get expert guidance into character development, plot structure and prose, plus extensive insight into self-editing and polishing your work. Whether you're a new writer with a seed of an idea you would like to develop, or are looking to strengthen your creative writing skills, this book has you covered. Covering every aspect of narrative, from setting initial goals to formatting a manuscript, Creative Writing Exercises For Dummies provides the tools and instruction you need to make your story the best it can be. Learn to spark your imagination and sketch out ideas Create compelling characters and paint a picture with description Develop your plot and structure and maintain continuity Step back from your work and become your own ruthless editor The rise of e-books has opened up the publishing world, even to non-established writers. If you have a story you're dying to tell but aren't sure how, Creative Writing Exercises For Dummies is the clear, concise solution you need.

Investing for a Lifetime is designed to make saving and investing understandable to the investor. Wharton Professor Richard C. Marston, 2014 recipient of the Investment Management Consultants Association’s prestigious Matthew R. McArthur Award, guides an investor through the main investment decisions throughout a lifetime. Investing for a Lifetime shows: how younger investors can set savings goals how both younger and older investors can choose investment portfolios to achieve these goals how investors can sustain spending once reaching retirement. Younger and older investors alike should understand savings goals that will provide enough income to sustain spending in retirement. They should devise rates of saving that allow them to reach their goals by the time of retirement. Though retirement is often the main goal of investing, it’s not the only one. Marston discusses how funding a child’s education or saving for a down payment for a home affects overall saving. Sensible investing is also necessary for savings goals to be realized. Investing need not be complicated, but Marston explains that a diversified portfolio should include a mix of different types of U.S. stocks, foreign stocks, real estate as well as bonds. He describes each of these asset classes and shows how they fit in an investor’s portfolio. He shows how investors can monitor the performance of their portfolios by establishing benchmarks for each asset class to judge how well their investments are doing. He focuses particular attention on those investors nearing retirement. In today’s low interest rate environment, he discusses whether it is possible to fund retirement from interest and dividends alone. He shows how savings combined with Social Security can fund retirement spending. And he asks how the “New Normal” of lower returns might force investors to save more than in past decades, and to spend less in retirement than in the past. Investing for a Lifetime is for investors who want to understand more about the savings and investment process, particularly those who worry about whether their retirement savings will last a lifetime.

The bestselling MCSA study guide, with expert instruction and hands-on practice MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide provides focused preparation for exam 70-412 and is fully updated to align with the latest Windows Server 2012 R2 objectives. This comprehensive guide covers 100 percent of all exam objective domains, and includes hundreds of practice questions and answers. You get access to video demonstrations, electronic flashcards, and practice exams, and hands-on exercises based on real-world scenarios allow you to apply your skills to everyday tasks. Organized by objective, each chapter includes review questions and a list of Exam Essentials that help you judge your level of preparedness every step of the way. Exam 70-412: Configuring Advanced Windows Server 2012 Services is the third and final exam in the MCSA certification series, and was recently updated to cover Server R2. Additions include enhancements to Hyper-V, Storage Spaces, and Active Directory, so it's crucial that your study guide be up to date as well. This book covers the entire exam, including the new information, with expert instruction and easy-to-follow explanation that helps you to: Configure network services, high availability, information protection, and more Implement business continuity and disaster recovery solutions Get hands-on practice in real-world scenarios Pass this one last exam and you become a Microsoft Certified Solutions Associate – someone with trusted, demonstrated expertise in the server software with over 83 percent market share. Businesses rely on Windows Server, and the people who understand them are in demand. Thorough preparation is the key to exam success, and MCSA Windows Server 2012 R2 Configuring Advanced Services Study Guide provides all the information you need to know.

Leaders are no strangers to challenges; in recent years, businesses have experienced unprecedented layoffs, dismal sales, dwindling retirement accounts, and the bankruptcy of once-heralded institutions. While these uncertain times are difficult, they also provide the opportunity for great leadership. Over three decades of research, Jim Kouzes and Barry Posner, the bestselling authors of The Leadership Challenge, have asked thousands of leaders to describe their personal leadership best. Across the board, people say their greatest moments arise out of the most difficult periods of their careers. Turning Adversity Into Opportunity reveals how leaders at any level can transform difficult circumstances into opportunities for growth and success. Kouzes and Posner offer a clear set of six actionable strategies, showing how extraordinary leaders navigate through uncertainty, hardship, disruption, transformation, transition, recovery, new beginnings, and other significant challenges. Exemplary leadership disrupts the status quo, and Kouzes and Posner show how to awaken and pursue new possibilities and opportunities, no matter what the circumstances. Wherever you find yourself in your organization or community, Turning Adversity Into Opportunity will help you embrace the chance within any challenge to make a real difference.

The easy way to prepare for the SAT The College Board has announced a redesign to the SAT in the spring of 2016. There's no doubt that students, parents, and educators are clamoring for a revised and authoritative resource on the latest iteration of this important standardized test. Packed with loads of concept review and practice questions that cover everything you can expect to encounter on the math, reading, and writing sections—and complemented with one-year access to additional SAT practice online—this 2016/2017edition of SAT For Dummies covers everything you need to increase your chances of scoring higher and getting into the college of your dreams. The SAT is administered annually to more than 2 million students at approximately 6,000 test centers located in more than 170 countries. Nearly every college in America accepts the SAT or SAT Subject Test as part of its admission process. Written by veteran For Dummies author and test preparation guru Geraldine Woods, 2016/2017 SAT For Dummies breaks down the topics covered on the redesigned SAT into easily digestible parts and gives you ample practice opportunities to pinpoint where you need more help and go on to master every subject. Offers strategies to stay focused on SAT test day Helps you gauge how you measure up as you prepare for the SAT Includes tips on how to manage your time wisely Provides practice problems and exercises in print and digital formats to take your skills to the next level If the thought of preparing for the SAT makes you sweat, fear not! 206/2017 SAT For Dummies takes the intimidation out of the exam and arms you with the confidence and know-how you need to make it your minion.

The easy way to prepare for the SAT The College Board has announced a redesign to the SAT in the spring of 2016. There's no doubt that students, parents, and educators are clamoring for a revised and authoritative resource on the latest iteration of this important standardized test. Packed with loads of concept review and practice questions that cover everything you can expect to encounter on the math, reading, and writing sections—and complemented with one-year access to additional SAT practice online—this 2016/2017edition of SAT For Dummies covers everything you need to increase your chances of scoring higher and getting into the college of your dreams. The SAT is administered annually to more than 2 million students at approximately 6,000 test centers located in more than 170 countries. Nearly every college in America accepts the SAT or SAT Subject Test as part of its admission process. Written by veteran For Dummies author and test preparation guru Geraldine Woods, 2016/2017 SAT For Dummies breaks down the topics covered on the redesigned SAT into easily digestible parts and gives you ample practice opportunities to pinpoint where you need more help and go on to master every subject. Offers strategies to stay focused on SAT test day Helps you gauge how you measure up as you prepare for the SAT Includes tips on how to manage your time wisely Provides practice problems and exercises in print and digital formats to take your skills to the next level If the thought of preparing for the SAT makes you sweat, fear not! 206/2017 SAT For Dummies takes the intimidation out of the exam and arms you with the confidence and know-how you need to make it your minion.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

Explore the game-changing technology that allows mobile learning to effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators and Learners provides research-based foundations for developing, evaluating, and integrating effective mobile learning pedagogy. Twenty-first century students require twenty-first century technology, and mobile devices provide new and effective ways to educate children. But with new technologies come new challenges—therefore, this handbook presents a comprehensive look at mobile learning by synthesizing relevant theories and drawing practical conclusions for developers, educators, and students. Mobile devices—in ways that the laptop, the personal computer, and netbook computers have not—present the opportunity to make learning more engaging, interactive, and available in both traditional classroom settings and informal learning environments. From theory to practice, Mobile Learning explores how mobile devices are different than their technological predecessors, makes the case for developers, teachers, and parents to invest in the technology, and illustrates the many ways in which it is innovative, exciting, and effective in educating K-12 students. Explores how mobile devices can support the needs of students Provides examples, screenshots, graphics, and visualizations to enhance the material presented in the book Provides developers with the background necessary to create the apps their audience requires Presents the case for mobile learning in and out of classrooms as early as preschool Discusses how mobile learning enables better educational opportunities for the visually impaired, students with Autism, and adult learners. If you're a school administrator, teacher, app developer, or parent, this topical book provides a theoretical, well-researched discussion of the pedagogical theory and mobile learning, as well as practical advice in setting up a mobile learning strategy.

Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

If you’ve got incredible iOS ideas, get this book and bring them to life! iOS 7 represents the most significant update to Apple’s mobile operating system since the first iPhone was released, and even the most seasoned app developers are looking for information on how to take advantage of the latest iOS 7 features in their app designs. That’s where iOS App Development For Dummies comes in! Whether you’re a programming hobbyist wanting to build an app for fun or a professional developer looking to expand into the iOS market, this book will walk you through the fundamentals of building a universal app that stands out in the iOS crowd. Walks you through joining Apple’s developer program, downloading the latest SDK, and working with Apple’s developer tools Explains the key differences between iPad and iPhone apps and how to use each device’s features to your advantage Shows you how to design your app with the end user in mind and create a fantastic user experience Covers using nib files, views, view controllers, interface objects, gesture recognizers, and much more There’s no time like now to tap into the power of iOS – start building the next big app today with help from iOS App Development For Dummies!

An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers. By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape. Delivers market information tailored to managers and the managerial decision-making process Comprehensively explains macro- and microeconomic ideas in language that's accessible Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives Helps managers build a global view of business for optimal decision making The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.

A straightforward, valuable guide to reduce effort and raise profits Step inside any organization, even a very successful one, and you’ll probably find a lot of waste if you know where to look. From providing a feature that consumers don’t care about to exhausting efforts on tasks that only require adequate attention, there are countless areas where resources go down the drain. In Low-Hanging Fruit, Jeremy Eden and Terri Long provide seventy-seven of their most effective techniques for improvement, each drawn from their success working with major companies. For more than twenty years, Jeremy Eden and Terri Long have helped companies of all sizes make millions by harvesting their low-hanging fruit. In this practical guide, Eden and Long share valuable, refreshing insights in entertaining chapters that get straight to the point. This book shows you how to smoothly shift your approach, your priorities, and your mindset to reveal the hidden potential in your organization. Whether you are a member of a small team or a global executive, you will learn how to identify and solve hidden problems, improve productivity, and increase profits. Many people don’t realize that there are dozens of quick, easy, and affordable ways to make things better. Don’t buy into the myth that only some people have creative ideas. Typically, the people closest to the work (from the factory floor to the C-Suite) and the people closest to the customer know the best ways to improve business. We can pluck this “low-hanging fruit” every day to save time and money right away. Need to grow your company’s earnings but don’t know where to find the low-hanging fruit? The answer is right in front of you, but harvesting it takes skill. Eden and Long show you seventy-seven clever ways to discover possibilities and make meaningful changes. Low-Hanging Fruit shows you how to easily improve your job satisfaction, your team’s performance, and your company’s earnings.