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Savvy—n. Practical know-how. FrontPage 2003 makes web development and maintenance easier than ever. At the same time, it holds more power than ever—meaning that even experienced users can use some help taking advantage of everything it has to offer. Microsoft FrontPage 2003 Savvy provides that help. Using a variety of informational, corporate, and commercial sites as examples, this book walks you through the web development cycle. You'll learn how to define and meet specific site goals, make wise technical choices, overcome inevitable obstacles, and keep the site working and evolving in ways that makes all its stakeholders happy. Tutorial-based instruction gets you up and running no matter what your experience. You'll also get focused coverage of new FrontPage features, including accessibility checking and improved CSS and Sharepoint support. Continue your progress with in-depth examinations of advanced topics plus hard-to-find workarounds and shortcuts. And beautifully realized examples, both online and in the book's full-color insert, demonstrate some of the things you can achieve with FrontPage 2003. Coverage includes: Planning: workspace customization, site architecture, content acquisition, server setup, team-building. Building: page layout, graphics placement, formatting text and links, navigation design and implementation. Adding dynamic content: animation, ActiveX controls and other advanced objects, forms. Integrating applications: database connectivity, scripting, dynamic page content, search engines. Administration: back-end interface design, remote maintenance, setting up your own web server.

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs–and shows you how you can do it too.

Cascading Style Sheets (CSS) is a method of describing how a Web page should look in a Web browser, but a growing number of browsers do not support CSS in the same way, forcing developers to constantly play catch-up to keep their sites consistent Bestselling author Joe Lowery eases the pain for those Web developers who aren't feeling the CSS love-he guides readers through real-world workarounds that will help a CSS-based site look and work the way it was meant to Readers will grit their teeth, clench their fists, and roll their eyes for the last time once they learn how to craft fluid multi-column layouts, build interactive navigation, fix the Box Model, implement CSS hacks in Dreamweaver, and more cool tricks

Get The Straight Scoop On Project Management–Ingenious Strategies That Work! Have you studied the traditional processes of project management, only to discover that in reality they fall short? Are you done with the idealistic theories of how things should function and eager to apply some street-smart tactics that tackle the real problems like egos, cliques, and squabbles? Welcome to the fine art of Herding Chickens–unconventional, innovative techniques for successful project management. Inside, the authors divulge expert approaches to getting a disparate project team moving in one direction. In their engaging style, they'll show you novel ways to boost efficiency, eliminate chaos, and ultimately complete your project on time, within budget. A fun and irreverent collection of the most useful tips, tricks, and concrete solutions, Herding Chickens describes how to: Inspire, motivate, and herd your project team–no matter how dysfunctional it is Look ahead to keep from falling behind Read, deal with, and charm all types of people Navigate the corporate jungle with finesse Control all aspects of a meeting, from the time waster to the loudmouth Use technology to enhance organization and communication

Use this invaluable tool to gain a competitive edge and avert bad investment decisions. Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and expands upon the original to help you avoid some common and costly options mistakes. The systematic, step-by-step approach, covers everything from basic concepts to sophisticated techniques and is designed for investors at all levels of experience.

Learn to measure and manage the real value of IT investment and spending IT investments are becoming more than just business enablers or assets on the books; they provide capability that can drive the business. Thought leadership should migrate towards information investment, getting a bigger bang for the buck from the 'I' in IT and from the 'I' in CIO. The IT Value Network: From IT Investment to Stakeholder Economic Value incorporates new emerging decision support methods, such as real options, which are considered to complement traditional financial measures. Organizational and informational economic based techniques are also incorporated to manage and assess IT investments, including the balanced scorecard (BSC), and investment and portfolio management; in addition to coverage of IT key performance indicators and competitive benchmarking. Selected as a top 10 best IT-Business book for 2009 by CIO Insight – Praises for The IT Value Network: From IT Investment to Stakeholder Value «This is probably the best 'up-to-date' executive information management resource since Strassmann's works of fifteen years ago. Tony Read provides a comprehensive and insightful assessment of the state of IT investment and the value of various technologies and information management in the modern enterprise. For corporate executives trying to navigate this rapidly changing landscape, this book is highly recommended.» —Paul A. Brinkley, Deputy Under Secretary of Defense (U.S.) for Business Transformation Agency «Managing technology investments with a value-based approach just works—it has provided significant stakeholder value at Indigo. This book is a must-read for both IT and business managers who want to improve the return on their IT investments.» —Michael Serbinis, President, Shortcovers, CIO & EVP, Indigo Books & Music Inc. «Difficulty proving the business value of IT remains a key barrier to IT executives. IT Value Network provides a clear road map to chief information officers interested in moving beyond simply aligning business and technology strategies. It is a must-read for IT executives who wish to become true partners to the business.» —Gary Beach, Publisher Emeritus, CIO magazine «This book is a complete study of how value is derived and measured from IT investments. All IT strategy professionals should read it and have access to it. I strongly recommend it.» —Ali Hamza, Partner, PricewaterhouseCoopers (PwC) «IT spending continues to climb, but IT value is invariably left on the table. Tony's new book will enlighten both the practitioner and academic to new approaches and techniques for capturing and realizing stakeholder economic value—with a great perspective to sustaining competitive advantage or as the book promotes network advantage, across the firm's value system.» —Edward Lieblein, PhD, Dean and Professor, Graduate School of Computer and Information Sciences, Nova Southeastern University «Tony Read's book provides excellent insight and strategies f

A comprehensive guide for beginners by the leading authority on options Whether the markets are moving up or down, options remain one of the most attractive instruments for all investors. Profit with Options is a beginner's guide to trading options, delivered in clear and engaging manner by options guru Lawrence McMillan. Starting with a basic explanation of terminology, McMillan explains complete trading methodologies with chapters on direct and contrary indicators, protecting a stock portfolio, and trading volatility. The «Q&A» section in each chapter offers readers a chance to test their knowledge in real life trading situations. Whether you are looking for new investment sources in a bear market or seeking hedge protection in a bull, Profit with Options is a lively, one-stop reference and vital tool. Lawrence C. McMillan is the President of McMillan Analysis Corporation. He publishes the newsletter The Option Strategist and the innovative fax service «Daily Volume Alerts,» updating investors on unusual increases in equity option volume. He is the author of the bestselling Options as a Strategic Investment and McMillan on Options (Wiley: 0-471-11960-1).

Praise for Business Valuation, Second Edition «The Second Edition of Business Valuation: An Integrated Theory manages to present the theoretical analysis of valuation from the first edition and expand on that discussion by providing additional guidance on implementing the relevant valuation theories, notably in its expanded discussion of the Quantitative Marketability Discount Model.» -Dr. David Tabak NERA Economic Consulting Your Essential Valuations Reference Whether you are an accountant, auditor, financial planner, or attorney, Business Valuation: An Integrated Theory, Second Edition enables you to understand and correctly apply fundamental valuation concepts. Thoroughly revised and expanded, the Second Edition demystifies modern valuation theory, bringing together various valuation concepts to reveal a comprehensive picture of business valuation. With the implementation of new accounting pronouncements mandating the recognition of numerous assets and liabilities at fair value, it has become critical for CPAs charged with auditing financial statements to understand valuation concepts. With thoughtful and balanced treatment of both theory and application, this essential guide reveals: * The «GRAPES of Value»-Growth, Risk and Reward, Alternative Investments, Present Value, Expectations, and Sanity * The relationship between the Gordon Model and the discounted cash flow model of valuation * The basis for commonly applied, but commonly misunderstood valuation premiums and discounts * A practical perspective on the analysis of potential business acquisitions Grounded in the real world of market participants, Business Valuation, Second Edition addresses your need to understand business valuation, providing a means of articulating valuation concepts to help you negotiate value-enhancing transactions. If you want to get back to valuation basics, this useful reference will become your guide to defining the various levels of value and developing a better understanding of business appraisal reports.

If you have no time to follow the market closely, then Trend Trading is the book for you. Trend trading is one of the most effective and easy-to-use methods for making money in the market. Success depends on identifying the trend with confidence and catching the trend after it has started, and on getting out as soon as possible after the uptrend turns into a downtrend. The book examines in detail the steps in finding, assessing, selecting, managing and monitoring a long-term trend trade. These are proven, successful methods which are easy to understand and apply. Included are the most recent updates and developments in using the count back line and the Guppy Multiple Moving Average. Daryl Guppy also includes a practical look at setting stop loss conditions to protect capital and profits, and a bonus section on Darvas-style trend trading which is the first significant update of this technique in forty years. Trend Trading shows readers how to use and apply the analysis tools to find effective long-term trades. These can be applied to any group of selected stocks, whether chosen on fundamental criteria, from stock tip newsletters, or found using database technical scans. From this starting point, Guppy shows how the better trades are identified, how risk is managed, and how the trades are closed successfully. The book includes examples of Daryl's personal trades.

Improve your writing skills at your own pace How do you target a specific audience in writing? What makes up a strong thesis statement? Is there a trick to maintaining clear communication in cyberspace? How do you achieve unity and coherence in a final draft? With Writing Clearly: A Self-Teaching Guide, you'll discover the answers to these questions and many more about the basics of communicating effectively through the written word. Each chapter in this hands-on guide focuses on key steps in the writing process, identifying the shared and differing skills demanded by each type of writing, be it a persuasive essay, a business letter, or a scientific report. The straightforward, structured format of Writing Clearly makes it fully accessible, providing an easy-to-understand, comprehensive overview for everyone-from students beginning to build skills, to adults looking to improve their writing, to the experienced writer hoping to further hone skills in a certain area. Like all Self-Teaching Guides, Writing Clearly allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to develop or improve his or her basic writing skills.

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.