Бизнес-Книги - скачать книги или читать онлайн. Страница 435

WAS BEDEUTET DER MIND MALUS? Die unverbesserlichen Schwachen unseres Verstandes. WAS KANN MAN DAGEGEN TUN? Nichts. Im Gegenteil. Man sollte sie nutzen. NUTZEN WOFUR? Fur die Wirkung auf andere. Fur wirkungsvolles Kommunizieren. DAS IST UNGLAUBLICH. Unglaublich. Ja, vielleicht. Zumindest uberraschend. UBERRASCHEND FUR WEN? Fur alle. Besonders fur Padagogen, Politiker, Manager, Kulturschaffende. Und ganz besonders fur die Experten in Marketing, Werbung, Design und Markengestaltung. Kolonat Noss – ehemaliger Creative Director, heute Texter, Kommunikations- und Markenberater – beschreibt eine bisher unbekannte Ressource. Doch wie jede Ressource hat der Mind Malus seinen Preis. Er fordert den Abschied von eingefahrenen Denkweisen. Zentrale Themen des Buches sind Wahrnehmung, Informationsverarbeitung und -selektion, Wissen, Verstand, Leitbilder und menschliche Entscheidungen und ihre Wirkung auf Kommunikation, Wirtschaft, Kunst, Kultur und Bildung, Strategie, Marke und Markenmanagement, Unternehmensfuhrung, Unternehmenskommunikation, Personalwesen, Design, Marketing und Vertrieb.

Dieses Buch unterscheidet sich deutlich von anderen Werken zu den Themen Ideenfindung, Problemlosen und Innovation: Die beschriebene Methodik funktioniert allein und im Team, mit erheblich geringerem Aufwand und sie wirkt fur technische und andere Systeme. Das Buch beschreibt, wie man Ziele findet und optimiert, wie man zum Losen von Problemen die richtigen Mittel und unterschiedliche Abstraktionsniveaus einsetzt, wie man Widerspruche und Fragestellungen so darstellt, dass Losungen manchmal ganz einfach erscheinen, wie man Systeme optimal strukturiert und wie man schlie?lich auch faire, uberzeugende Auswege bei unlosbaren Problemen findet. Da die – unter dem Namen PROMETIK bekannte – Methodik auf einem Systemansatz basiert, ist sie fur alle Arten von Produkten und Systemen geeignet. Zielgruppen des Buchs sind somit nicht nur Ingenieure, Techniker und Naturwissenschaftler, sondern auch Wirtschafts- und Sozialwissenschaftler sowie alle anderen Personen, die an der Entwicklung und Optimierung von Produkten, Strukturen, Systemen oder Strategien beteiligt sind.

The third edition of Ethics in Finance presents an authoritative and wide-ranging examination of the major ethical issues in finance. This new edition has been expanded and thoroughly updated with extensive coverage of the recent financial crisis and the very latest developments within the financial world. Substantially updated new edition with nearly 40% new material, including sections on credit cards, mortgage lending, microfinance, risk management, derivatives, and securitization Includes coverage and references to the recent financial crisis and the very latest developments within the financial world Focuses on the practical issues that confront finance professionals, policy makers, and consumers of financial services Cites examples of the scandals that have shaken public confidence in Wall Street and world financial markets Includes numerous examples throughout to illustrate the concepts and issues described within the text

Practical Approaches to Reliability Theory in Cutting-Edge Applications Probabilistic Reliability Models helps readers understand and properly use statistical methods and optimal resource allocation to solve engineering problems. The author supplies engineers with a deeper understanding of mathematical models while also equipping mathematically oriented readers with a fundamental knowledge of the engineeringrelated applications at the center of model building. The book showcases the use of probability theory and mathematical statistics to solve common, real-world reliability problems. Following an introduction to the topic, subsequent chapters explore key systems and models including: • Unrecoverable objects and recoverable systems • Methods of direct enumeration • Markov models and heuristic models • Performance effectiveness • Time redundancy • System survivability • Aging units and their related systems • Multistate systems Detailed case studies illustrate the relevance of the discussed methods to real-world technical projects including software failure avalanches, gas pipelines with underground storage, and intercontinental ballistic missile (ICBM) control systems. Numerical examples and detailed explanations accompany each topic, and exercises throughout allow readers to test their comprehension of the presented material. Probabilistic Reliability Models is an excellent book for statistics, engineering, and operations research courses on applied probability at the upper-undergraduate and graduate levels. The book is also a valuable reference for professionals and researchers working in industry who would like a mathematical review of reliability models and the relevant applications.

No other management tool provides the operational direction that a well-planned budget can. Now in a new edition, this book provides updated coverage on issues such as budgeting for exempt organizations and nonprofits in light of the IRS' newly issued Form 990; what manufacturing CFOs' budgeting needs are; current technology solutions; and updated information on value-based budgets. Controllers, budget directors, and CFOs will benefit from this practical «how-to» book's coverage, from the initial planning process to forecasting to specific industry budgets.

Dreisatz, Prozentrechnen und Co. – wie ging das noch gleich? Wenn Sie einen kaufmannischen Beruf anstreben oder ausuben, fuhrt kein Weg am Kaufmannischen Rechnen vorbei. Aber keine Sorge, auch wenn Sie kein Mathe-Genie sind, werden Berechnungen wie Proportions-, Durchschnitts-, Verteilungs- oder Zinsrechnung bald kein Problem mehr fur Sie sein. Petra Leitert erklart Ihnen leicht verstandlich und Schritt fur Schritt alle wichtigen Rechenarten, die Sie benotigen. So erfahren Sie alles uber Abschreibungen, Wahrungsrechnung, Deckungsbeitrage und vieles mehr. Auch komplexere Berechnungen wie Tilgungsrechnung, Zinseszinsrechnung, Berechnungen bei Geldanlagen und statistisches Rechnen kommen nicht zu kurz. Zahlreiche Beispielrechnungen, Ubungen und Tipps zur Arbeit mit Excel runden dieses Buch ab.

A ONE-STOP GUIDE FOR THE THEORIES, APPLICATIONS, AND STATISTICAL METHODOLOGIES OF MARKET RISK Understanding and investigating the impacts of market risk on the financial landscape is crucial in preventing crises. Written by a hedge fund specialist, the Handbook of Market Risk is the comprehensive guide to the subject of market risk. Featuring a format that is accessible and convenient, the handbook employs numerous examples to underscore the application of the material in a real-world setting. The book starts by introducing the various methods to measure market risk while continuing to emphasize stress testing, liquidity, and interest rate implications. Covering topics intrinsic to understanding and applying market risk, the handbook features: An introduction to financial markets The historical perspective from market events and diverse mathematics to the value-at-risk Return and volatility estimates Diversification, portfolio risk, and efficient frontier The Capital Asset Pricing Model and the Arbitrage Pricing Theory The use of a fundamental multi-factors model Financial derivatives instruments Fixed income and interest rate risk Liquidity risk Alternative investments Stress testing and back testing Banks and Basel II/III The Handbook of Market Risk is a must-have resource for financial engineers, quantitative analysts, regulators, risk managers in investments banks, and large-scale consultancy groups advising banks on internal systems. The handbook is also an excellent text for academics teaching postgraduate courses on financial methodology.

Performance reviews vary from one organization to the next. This guidebook will help you understand how to use feedback in whatever performance review context you find yourself. It explains three feedback principles and four different types of feedback. It will help you understand when to use the different types of feedback and how to frame a complete feedback message, making it more likely that your feedback will be well received. The rest is practice.

This handy resource describes and illustrates the concepts underlying the “First Principles of Instruction” and illustrates First Principles and their application in a wide variety of instructional products. The book introduces the e3 Course Critique Checklist that can be used to evaluate existing instructional product. It also provides directions for applying this checklist and illustrates its use for a variety of different kinds of courses. The Author has also developed a Pebble-in-the-Pond instructional design model with an accompanying e3 ID Checklist. This checklist enables instructional designers to design and develop instructional products that more adequately implement First Principles of Instruction.

Since the first edition of E-learning by Design, e-learning has evolved rapidly and fringe techniques have moved into the mainstream. Underlying and underwriting these changes in e–learning are advances in technology and changes in society. The second edition of the bestselling book E-Learning by Design offers a comprehensive look at the concepts and processes of developing, creating, and implementing a successful e-learning program. This practical, down-to-earth resource is filled with clear information and instruction without over simplification. The book helps instructors build customized e-learning programs from scratch—building on core principles of instructional design to: develop meaningful activities and lessons; create and administer online tests and assessments; design learning games and simulations; and implement an individualized program. «Every newcomer to the field will find this edition indispensable, while professionals will find much needed contemporary information to manage the rapid changes happening in our field. Even if you own the first edition, buy this update as soon as possible.» —Michael W. Allen, CEO of Allen Interactions, Inc.; author, Michael Allen's e-Learning Library Series «Covers the full range of options for presenting learning materials online—including designing useful topics, engaging activities, and reliable tests—and it takes into account the realities and issues of today's instructional designers, such as social learning and mobile learning.» —Saul Carliner, associate professor, Concordia University; author, The E-Learning Handbook «Horton nails it! Perfectly timed, robust, and practical, this second edition of brings together the latest strategies for learning without losing its critical premise—technology enables e-learning, but great design makes it work.» —Marc J. Rosenberg, e-learning strategist; author, Beyond E-Learning «An e-learning encyclopedia loaded with detailed guidelines and examples ranging from basic instructional design techniques to the latest applications in games, social media, and mobile-learning. An essential reference for anyone involved in e-learning design, development, or evaluation» —Ruth Colvin Clark, author, e-Learning and the Science of Instruction

In the course of their work, the facilities manager will face a range of complex and often challenging tasks, sometimes concerned with a single business premises, often across an entire property portfolio. To help with those tasks, the Facilities Manager's Desk Reference provides the facilities manager with an invaluable source of highly relevant, practical information on the all the principal facilities management services, as well as information on legal compliance issues, the development of strategic policies and tactical best practice information. With a clear practitioner perspective the book covers both hard and soft facilities management issues and is presented in an easy to read, concise format. The Facilities Manager's Desk Reference will be a first point of reference for all busy facilities managers and will save them time by providing access to the information needed to ensure the safe, effective and efficient running of any facilities function. It will also serve as a useful overview for students studying for their professional and academic qualifications in facilities management.

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.