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The essential guide to creating an organization ofhigh integrity and superior performance With the high-profile corporate scandals that have taken place in recent years, corporate ethics are more important to a business than ever before. The failure of ethical leadership in an organization is very destructive-it demoralizes the workforce, breeds public distrust, and ultimately results in organizational decay. Based on more than two decades of consulting, teaching, and research, Denis Collins's Essentials of Business Ethics is designed with appreciation for your demanding professional obligations, with easy-to-find, at-your-fingertips information. Its nuts-and-bolts presentation provides you with practical «how-to» examples and best practices on every area of managing ethics inside your organization in a handy, concise format. This brief yet powerful guide presents executives and leaders with timely discussion on: Human nature and unethical behavior in organizations Determining the ethics of job candidates The differences between a Code of Ethics and a Code of Conduct The best practices for managing diversity Using Management-by-Objectives to establish work goals that encourage ethical behavior Performance appraisals that reward ethical behaviors Aligning community outreach with the company's mission and assets Handling the environmental change process How to manage three internal communication mechanisms for employees to report potentially unethical or illegal behaviors: an Ethics & Compliance Office, Ombudsman, and Ethics Hotlines Providing a five-step ethics job-screen process and an ethical decision-making framework, as well as guidelines for conducting a variety of business ethics workshops, Essentials of Business Ethics is the only guide you will need containing all the relevant facts on business ethics, all in one place.

Praise for Executive Roadmap to Fraud Prevention and Internal Control «Our nation is faced with dual alarming trends of record highs in white-collar crime and seemingly record lows in ethics. The solution cannot be left only to legislators, regulators, and law enforcement. It requires the attention of all of us in business to create a culture of compliance. This new book by Martin Biegelman and Joel Bartow is an invaluable resource to achieving the highest levels of compliance.» –Kenneth J. Hunter, former chief postal inspector and former president & CEO of the Council of Better Business Bureaus «This is a timely and thought-provoking addition to fraud and risk management literature. For seasoned executives who are navigating the maze of compliance, legislative requirements, and increasingly sophisticated criminal activity, this book will be a frequent reference and guide. Neophyte managers will gain years of insight and direction that can only benefit their organizations. Academics, both faculty and students, will learn from the authors' ability to apply theory to high-level practice.» –Gary R. Gordon, EdD, Professor of Economic Crime Management and Executive Director, Economic Crime Institute of Utica College «All executives need to protect themselves and their organizations from the potentially catastrophic damage fraud can cause, both financially and reputationally. This new book is a very clear and practical guide to achieving that goal.» –Toby J. F. Bishop, President and Chief Executive Officer, Association of Certified Fraud Examiners «This book is a must-read for anyone eager to understand–and prevent–the toxic mix of temptations that can destroy a company's reputation overnight. The authors, both seasoned former fraud investigators, bring a unique, clear-eyed perspective to the topic of corporate fraud. They have seen it all, and their book is an invaluable reference for senior management, compliance executives, in-house lawyers, and anyone else who cares about corporate integrity.» –Leslie R. Caldwell, Partner, Morgan Lewis & Bockius former director, U.S. Department of Justice Enron Task Force «Excellent resource! A great guide for corporate management in the post-Enron world.» –Karen A. Popp, Partner, Sidley Austin Brown & Wood LLP and former associate counsel to President Bill Clinton and former federal prosecutor

In Financial Darwinism, author Leo Tilman lays the groundwork for understanding the new financial order by introducing his evolutionary thesis and then outlines an actionable decision-making framework that enables financial institutions and investors to fully leverage the power of business strategy, corporate finance, investment analysis, and risk management. Financial Darwinism is an invaluable road map to today's financial world and an essential guide to surviving and thriving during these challenging times.

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

The clearest, easiest-to-use guide to understanding GAAS 2006 on the market-fully updated! This latest resource to understanding GAAS addresses the toughest part of an accountant's job-identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. Wiley Practitioner's Guide to GAAS 2006 offers the accounting professional a clear, accessible distillation of the official language of those standards, Statements on Standards for Attestation Engagements (SSAEs), and Statements on Standards for Accounting and Review Services (SSARSs)-as well as advice on exactly when and how to remain fully compliant with each. The only GAAS reference organized according to practitioners' actual use of the Statements on Auditing Standards, Wiley Practitioner's Guide to GAAS 2006 presents each statement individually, explaining how the standards are related and offering guidance on the entire engagement process in the form of practice notes, checklists, questionnaires, and real-world examples that illustrate how the fundamental requirements of each section are applied. Other key features include: A brief identification of each SAS, SSAE, and SSARS, with its effective date and tips on when to apply it A convenient and comprehensive glossary of official definitions, which are usually scattered through-out a standard Behind-the-scenes explanations of the reasons for each pronouncement and brief explanations of the basic ideas of the section Concise listing and descriptions of each standard's specific mandates Easy-to-read capsule summary of interpretations, plus selected AICPA practice alerts and advisories Helpful techniques for remaining compliant with each standard New in GAAS 2006! Proposed changes required by the new risk assessment suite of eight auditing standards, including those related to: Understanding the client's business Internal control Materiality Assessing risk and performing audit procedures Changes to the requirements for audit documentation when performing an audit of a privately held company

The Heretics of Finance provides extraordinary insight into both the art of technical analysis and the character of the successful trader. Distinguished MIT professor Andrew W. Lo and researcher Jasmina Hasahodzic interviewed thirteen highly successful, award-winning market professionals who credit their substantial achievements to technical analysis. The result is the story of technical analysis in the words of the people who know it best; the lively and candid interviews with these gurus of technical analysis. The first half of the book focuses on the technicians' careers: How and why they learned technical analysis What market conditions increase their chances of making mistakes What their average workday is like To what extent trading controls their lives Whether they work on their own or with a team How their style of technical analysis is unique The second half concentrates on technical analysis and addresses questions such as these: Did the lack of validation by academics ever cause you to doubt technical analysis? Can technical analysis be applied to other disciplines? How do you prove the validity of the method? How has computer software influenced the craft? What is the role of luck in technical analysis? Are there laws that underlie market action? What traits characterize a highly successful trader? How do you test patterns before you start using them with real money? Interviewees include: Ralph J. Acampora, Laszlo Birinyi, Walter Deemer, Paul Desmond, Gail Dudack, Robert J. Farrell, Ian McAvity, John Murphy, Robert Prechter, Linda Raschke, Alan R. Shaw, Anthony Tabell, Stan Weinstein.

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)

An expert in the field of finance reveals his proven trading system As a trading coach and financial advisor, Bennett McDowell has used his own proprietary trading system–Applied Reality Trading or ART to enhance the performance of his clients' portfolios. Now McDowell outlines the unique benefits of his system and makes the case for trading the reality–not the fantasy–of financial markets. Readers will discover the importance of simplicity in a trading approach; how to develop «The Trader's Mindset;» how to use ART(r) technical analysis software; and much more. The ART of Trading will enlighten readers in how to use reality to enrich both their financial portfolio and their own financial psychology.

Proven currency-specific trading strategies from one of today's top currency analysts «If you trade currency, then you need to have this book on your desk. It's the only book you need for technical analysis of the fastest-moving market on the planet.» -Rob Booker, Currency Trader, W.R. Booker & Company «In plain English, Schlossberg lays out the basics in using technical analysis to trade foreign currencies, from the fundamentals of how the FX market works to the variety of technical strategies and trade management techniques traders can employ. Along the way, he offers entertaining examples and observations as well as simple, easy-to-read charts and diagrams. Anyone interested in getting started in the hugely popular FX market would do well to begin with this book.» -Sarah Rudolph, Executive Editor, SFO Magazine «Boris Schlossberg has done a fabulous job with this book. It's packed with insightful tips and strategies that are sure to save traders a lot of time and money.» -Cory Janssen, CoFounder, Investopedia.com «Schlossberg's book is a great resource for traders just starting out in currency markets. His focus on simplicity is critical for a new trader's education on how to make money.» -Andrew B. Busch, Global FX Strategist, BMO Financial Group

A collection of the best thinking from one of the most innovative management consulting firms in the world For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside: «You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be.» «The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources.» «Use more debt than your competition or get out of the business.» «When information flows freely, reputation, more than reciprocity,becomes the basis for trust.» «As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation.» «When brands become business systems, brand management becomes far too important to leave to the marketing department.» «The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra.» «Most of our organizations today derive from a model whose original purpose was to control creativity.» «Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities.» «IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations.»

Praise for SAFELY PROSPEROUS or REALLY RICH? «Howard's brilliant concept that the roads to Prosperity and Riches are very different is very liberating. In most financial books, the author would never do what Howard has done-recount with unflinching honesty the big financial mistakes he and his subscribers have made over the years so readers can avoid the same stumbling blocks and pitfalls. Only a very secure man would have the guts to do that.» -Robert Allen author of Multiple Streams of Income and Nothing Down «Howard Ruff is back, offering a wealth of powerful new financial advice for America's middle class. In his new manual, Safely Prosperous or Really Rich?, he challenges you to choose between two roads. The older I get, the more I favor 'Safely Prosperous,' but you make the call. I also love Howard's old-fashioned moral perspectives on money.» -Mark Skousen editor of Forecasts and Strategies «Safely Prosperous or Really Rich? is destined to be one of the most influential books of the early twenty-first century, just as his mega bestseller, How to Prosper During the Coming Bad Years, changed millions of lives in the late '70s. Welcome back, Howard.» -John Mauldin author of Bull's Eye Investing

Praise for MAO, MARX & THE MARKET «This is a gripping tale from start to finish, an extraordinary adventure told by a brilliant and idealistic businessman confronted by political disloyalty and chicanery on an epic scale. LeBaron tells his story with a punch, but his basic instincts of morality and decency shine throughout.» –Peter L. Bernstein, President, Peter L. Bernstein, Inc., author of The Power of Gold: The History of an Obsession «An insight-packed thriller summarizing a brilliant contrarian investor s adventures in the two great dramas of our era Russia and China; chock-full of pithy lessons relevant for investors and observers alike.» –Graham Allison, Director, Robert and Renee Belfer Center for Science and International Affairs, John F. Kennedy School of Government, Harvard University «Dean LeBaron s book on his adventures in Russia and China is a fun read. I recommend it to anyone taking their first or second or third visit to either country for business or pleasure. LeBaron brings out the personal warmth of these countries in terms of their individuals, as well as the obvious complexities of dealing with them.» –David Gill, Board Member of several companies involved with Russia, Retired International Finance Corporation Official «This is the fascinating story of Dean LeBaron in his quest to participate right from the start in the opening of China and Russia following the demise of their socialist/ communist regimes. It is the best account of what happened in the emerging market world in the nineties.» –Marc Faber, Editor, The Gloom Boom & Doom Report,Managing Director, Marc Faber Limited «Adventure capitalist Dean LeBaron is the Indiana Jones of finance. Follow his escapades in emerging markets and get an insider s view of the birth of capitalism in Russia and China. You ll be amused, entertained, and instructed. Mao, Marx & the Market provides a fascinating insider s view of the creation of market economies with all their attendant travails. A must read.» –Bill Miller, CFA, Chief Executive Officer, Legg Mason Funds Management, Inc.