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Купить книгу The Bear Necessities of Business. Building a Company with Heart, автора Amy  Joyner
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The Bear Necessities of Business. Building a Company with Heart
Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop®, Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right. Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to: Get your business started Become a great boss Connect with your customers Add value to the overall experience Effectively market your company Plan for future growth Give back to your customers, employees, and community Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between. Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees—and those who consistently rise to the top—are those who think like entrepreneurs!
Купить книгу Starting on a Shoestring. Building a Business Without a Bankroll, автора
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Starting on a Shoestring. Building a Business Without a Bankroll
Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.
Купить книгу Results Rule!. Build a Culture That Blows the Competition Away, автора Randy  Pennington
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Results Rule!. Build a Culture That Blows the Competition Away
Praise for RESULTS RULE! «What on earth could pre-thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Everything. Results Rule! is that rare business book that you can't put down, and you shouldn't, because the lessons within aren't just helpful, they're vitally important. Don't put Results Rule! on the stack of books you mean to read soon. Buy it, take it home, and read every word before your competitor does.» –Joe Calloway, author of Indispensable: How to Become the Company That Your Customers Can't Live Without «Most business books give you everything you need and want to do, except the only thing that matters–getting results. This book is well written, with great examples, stories, and real advice that will actually show you how to improve your results. Buy it–read it–heed it–and watch your results improve.» –Larry Winget, author of Shut Up, Stop Whining & Get a Life «Results Rule! delivers practical ideas that will keep your organization on course for success in a competitive marketplace. Randy Pennington offers ideas that work if you are on the frontline or in the executive suite. He has nailed the essence and importance of culture.» –Howard Putnam, former CEO, Southwest Airlines author of The Winds of Turbulence «If you hate your competition, it's because they're beating you. If you want your competition to hate YOU–read Randy Pennington's book, and give it to all your people.» –Jeffrey Gitomer, author of The Little Red Book of Selling «Six rock solid concepts plus real examples in a quick and easy read equal real results. A guide to differentiating your organization in the marketplace.» –M. Cass Wheeler, CEO, American Heart Association «Randy's business savvy and expertise are evident throughout this book. His thoughtful analyses produce vital points for any business that wants to grow and thrive in the twenty-first century.» –Nido Qubein, President, High Point University Chairman, Great Harvest Bread Company «In a very engaging, quick read, Randy Pennington cuts through the hype of most management bestsellers to propose a deceptively simple premise–a culture that never loses focus on the desired result and always wins. Pennington takes you by the hand and shows you how to take an honest look at your own organization, then act immediately to create and nurture a culture that achieves results day in and day out. Results Rule! is one of those rare books you'll keep close at hand for years to come.» –Marci Armstrong, PhD, Associate Dean, Masters Programs Cox School of Business, Southern Methodist University
Купить книгу A Master Guide to Income Property Brokerage. Boost Your Income By Selling Commercial and Income Properties, автора
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A Master Guide to Income Property Brokerage. Boost Your Income By Selling Commercial and Income Properties
The reliable, classic guide to INCOME PROPERTY BROKERAGE–now updated for the 21st century For more than thirty-five years, this guide has been the most reliable, trustworthy resource for real estate brokers and agents who want to increase their commissions and start selling income property. Now in a new Fourth Edition, A Master Guide to Income Property Brokerage is back and better than ever. With significant new material on the Internet and powerful, up-to-date tactics, brokers and agents alike will find in these pages all of the high-quality information they need to succeed. Sixteen power-packed chapters feature step-by-step income-building information that will help you: * Profit from five quick ways to find property owners who will sell * Turn your leads into listings that sell * Nail down sales using today's new and ingenious ways to finance income properties * Price income property to sell quickly * Set up operating statements that promote sales * Present the unique benefits of income property * Access thirteen immediate sources of buyers * Easily qualify buyers * Advertise income property–and make it pay off big * Show income properties for fast-action sales * Master the fine points of selling income properties * Work on condominium conversions: an exciting new wealth-builder * Sell like a giant using online tools * Make a final presentation that clinches the sale * And much more
Купить книгу Just What I Said. Bloomberg Economics Columnist Takes on Bonds, Banks, Budgets, and Bubbles, автора Caroline  Baum
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Just What I Said. Bloomberg Economics Columnist Takes on Bonds, Banks, Budgets, and Bubbles
Not for nothing do her initials also stand for «Central Bank.» For nearly two decades, Caroline Baum has produced incisive commentary on central bank policy, the ebbs and flows of the economy, and how they influence the bond market. Her much sought-after, real-time analysis is read by a devoted audience on the BLOOMBERG PROFESSIONAL service within seconds after it appears. The word on the Street is that reading Caroline Baum is an economic education in itself. This selection from her more than 1,300 Bloomberg News columns, arranged by major themes and with new introductions by the author, condenses and organizes that wisdom for the first time in print form.
Купить книгу The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches, автора Jay  Nagdeman
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The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Купить книгу Talent Management Systems. Best Practices in Technology Solutions for Recruitment, Retention and Workforce Planning, автора Allan  Schweyer
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Talent Management Systems. Best Practices in Technology Solutions for Recruitment, Retention and Workforce Planning
Talent Management Systems addresses the transformation Web-based technologies have brought to workforce acquisition and management. It examines proven and leading-edge best practices, and what tactics and strategies organizations should employ to remain competitive in this arena. The book is part practical, offering advice on how to institute best practices in e-recruitment and talent management, and strategic, discussing trends and state of the art technology and practices that should be adopted or avoided. «We're at the brink of the next global battle in the war for talent, and companies with a firm grasp on today's technologies, and the best view over the horizon, are positioned to win. No one understands the intersection of talent and technology better than Allan Schweyer and, as this book demonstrates, no one tells us the story as clearly as he. This is an essential read and an important work in the now-critical discipline of human capital management.» —Michael Foster, CEO, AIRS, and Author of Recruiting on the Web «Allan Schweyer has been on the leading edge of recruitment technology since the dawn of the Internet. In many ways the Internet has created more confusion than solutions for the world of recruiting and talent management. It has certainly made things more complex. HR professionals and even company presidents have become desperate for clarity on the future of talent management-Allan Schweyer's book provides that clarity and establishes him as the authority on web-based hiring and talent management. No major implementation decision should be made without this invaluable guide.» —Graham Donald, President, Brainstorm Consulting «Talent management has suddenly gone from being a nice idea to a core business function. No one knows more about this new function, and the technologies that make it possible, than Allan Schweyer.» —David Creelman, Senior Contributing Editor, HR.com, and Independent Human Capital Analyst «Once again, Schweyer has produced the best writing in North America on this subject, which I've covered for fifteen years.» —Bill Kutik, Technology Columnist, Human Resource Executive «As corporate executives quickly come to the shocking realization that the global workforce-and how that talent is managed and developed both locally and globally—will almost unilaterally determine their future success in global markets, few workforce experts have bothered to provide business leaders with a useful compass and map for the next chapter of workforce management. Mr. Schweyer generously and eloquently provides the talent compass and workforce map for the first pragmatic steps of the new global journey.» —John Chaisson, CEO, Global Workforce Solutions
Купить книгу Building a World-Class Compliance Program. Best Practices and Strategies for Success, автора
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Building a World-Class Compliance Program. Best Practices and Strategies for Success
Written by a long-standing practitioner in the field, this timely and critical work is your best source for understanding all the complex issues and requirements associated with corporate compliance. It provides clear guidance for those charged with protecting their companies from financial and reputational risk, litigation, and government intervention, who want a robust guide to establish an effective compliance program.
Купить книгу Operational Risk Toward Basel III. Best Practices and Issues in Modeling, Management, and Regulation, автора
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Operational Risk Toward Basel III. Best Practices and Issues in Modeling, Management, and Regulation
This book consists of chapters by contributors (well-known professors, practitioners, and consultants from large and well respected money management firms within this area) offering the latest research in the OpRisk area. The chapters highlight how operational risk helps firms survive and prosper by givingreaders the latest, cutting-edge techniques in OpRisk management. Topics discussed include: Basel Accord II, getting ready for the New Basel III, Extreme Value Theory, the new capital requirements and regulations in the banking sector in relation to financial reporting (including developing concepts such as OpRisk Insurance which wasn't a part of the Basel II framework). The book further discussed quantitative and qualitative aspects of OpRisk, as well as fraud and applications to the fund industry.
Купить книгу The Business of Event Planning. Behind-the-Scenes Secrets of Successful Special Events, автора Judy  Allen
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The Business of Event Planning. Behind-the-Scenes Secrets of Successful Special Events
Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
Купить книгу The Three Skills of Top Trading. Behavioral Systems Building, Pattern Recognition, and Mental State Management, автора Hank  Pruden
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The Three Skills of Top Trading. Behavioral Systems Building, Pattern Recognition, and Mental State Management
Praise for The Three Skills of Top Trading «Professor Pruden's new book, The Three Skills of Top Trading, is unquestionably the best book on a specific trading method and the necessary attributes for trading that I have read. His logic, understanding of human foibles, and use of the Wyckoff method of trading are broadly referenced, readable, understandable, and entertaining.» – Charles D. Kirkpatrick, II, CMT, coauthor of Technical Analysis: The Complete Resource for Financial Market Technicians, Editor of the Journal of Technical Analysis, and board member of the Market Technicians Association «At long last, someone has taken the time and effort to bring the work and insight of Wyckoff to wider public attention-and Hank Pruden has done so masterfully, with great clarity and eloquence. Hank has taken the best of Wyckoff's work, combining it with the essential aspects of trader discipline and psychology, to provide a highly readable and particularly useful guide to trading. MUST READING!» – Jacob Bernstein, www.trade-futures.com «Hank Pruden puts all of the elements needed for successful trading into one volume. This book not only belongs on every trader's shelf but should be close enough for continuous reference.» – Martin J. Pring, President, www.Pring.com «Dr. Pruden has brought together his lifetime of work in developing a modern approach to analyzing and trading the markets built upon classic market analysis from the early part of the twentieth century and topped off with modern-day tenets of behavioral finance and mental state management.» – Thom Hartle, Director of Marketing for CQG, Inc. (www.cqg.com) «I usually consider a book to be well worth reading if it gives me one paradigm shift. I believe that this book will give the average investor a lot more than just one.» – Van K. Tharp, PhD, President, Van Tharp Institute
Купить книгу Straight to the Top. Becoming a World-Class CIO, автора
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Straight to the Top. Becoming a World-Class CIO
You have what it takes to be a CIO. Do you have a strategy for getting there? Now you do. «Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read for any IT professional with aspirations toward the top IT spot. Years from now, seasoned IT leaders will be crediting Smith's book with playing a role in their success.» —Martha Heller, Managing Director, IT Leadership Practice, Z Resource Group, and cofounder, CIO Executive Council «Wow! Put all the tips, advice, and strategies in this book to use now. The road to the top is rarely straight—follow Gregory's advice and the path will reveal itself to you!» —John R. Sullivan, CIO, AARP «While most professions have a distinct road map to the top, there is no standard career path to becoming a CIO. Smith addresses this unique challenge and provides aspiring CIOs with encouragement, advice, and essential skills based on years of his own and other CIOs' cumulative experience – an important effort for the profession that Smith's fellow members in the CIO Executive Council embrace and applaud.» —Mark Hall, General Manager of the CIO Executive Council «Teaching students what a CIO really does has been tough. We've had to choose between anecdotal treatments based on trade press articles and integrated academic frameworks that offer little in the way of lived experiences. Greg's book fixes that. By organizing interviews with leading technology executives, trade press reports, and his own experiences as a CIO, he provides an organized and comprehensive view of the job and its important role in modern organizations.» —Fred Collopy, PHD, Professor and Chair of Information Systems and Professor of Cognitive Science, Case Western Reserve University