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Купить книгу Warren Buffett. An Illustrated Biography of the World's Most Successful Investor, автора Ayano  Morio
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Warren Buffett. An Illustrated Biography of the World's Most Successful Investor
"Buffett has generously endowed us all with a sensible and intelligent roadmap for investing." —Robert G Hagstrom «Warren Buffett – The Oracle of Everything. He has been right about the stock market, rotten accounting, CEO greed, and corporate governance. The rest of us are just catching on.» —Fortune «Warren Buffett has turned value investing into an art form, piling up the world's second largest individual fortune and persuading millions to mimic the low-tech, buy-and-hold style of stock picking he practices at Berkshire Hathaway.» —Time «Buffett and Munger are, without doubt, two of the greatest investors and capital allocators of all time, so investors would be well served to study their thinking carefully.» —The Motley Fool «Warren Buffett – Ace stockpicker, and now, an empire-builder.» —BusinessWeek
Купить книгу YouTube and Video Marketing. An Hour a Day, автора
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YouTube and Video Marketing. An Hour a Day
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular «Hour a Day» format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
Купить книгу When Giants Fall. An Economic Roadmap for the End of the American Era, автора Michael  Panzner
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When Giants Fall. An Economic Roadmap for the End of the American Era
In When Giants Fall, Panzner makes his case for the turbulent economic changes that will be occurring over the next few years and examines the resulting economic opportunities. According to Panzner, the economic changes will be widespread. Businesses will struggle amid wars, shortages, logistical disruptions, and a breakdown of the established monetary order. Individuals will be forced to rethink livelihoods, lifestyles, living arrangements, and locales. Political structures will be in flux, as local leaders gain influence at the expense of national authorities. For many people, it will be nothing short of a modern Dark Ages, where each day brings fresh anxieties, unfamiliar risks, and a sense of foreboding. However, for those enlightened few who understand what is really going on and what happens next, the chaotic years ahead represent the opportunity of a lifetime – a time when they can realize goals they never thought possible and achieve a level of wealth, security, and inner peace that will leave them head-and-shoulders above everyone else. In this book, Panzner offers cutting-edge insights and strategies that will enable readers to stay well ahead of the game during the uniquely unsettling period ahead.
Купить книгу The ART of Risk Management. Alternative Risk Transfer, Capital Structure, and the Convergence of Insurance and Capital Markets, автора
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The ART of Risk Management. Alternative Risk Transfer, Capital Structure, and the Convergence of Insurance and Capital Markets
Learn about today's hottest new risk management tools One of the hottest areas of finance today, alternative risk transfer, or ART, refers to the use of various insurance products to manage market, credit, operational, legal, environmental, and other forms of risk. As the capital and insurance markets continue to converge, the number and complexity of new risk-defraying insurance products available to corporations, brokerages, money managers and other financial professionals will continue to grow. Expert Christopher L. Culp uses case studies of recent ART transactions used by risk managers to put the field into perspective for financial professionals and to acquaint them with the various types of risk control products now available. In addition he explores, in-depth, the links between ART, derivatives and bank-arranged risk financing, and he explains the key differences between classic insurance products and financial guarantees, risk financing, bundled layering, and other ART forms.
Купить книгу The ETF Book. All You Need to Know About Exchange-Traded Funds, автора
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The ETF Book. All You Need to Know About Exchange-Traded Funds
Written by veteran financial professional and experienced author Richard Ferri, The ETF Book gives you a broad and deep understanding of this important investment vehicle and provides you with the tools needed to successfully integrate exchange-traded funds into any portfolio. Each chapter of The ETF Book offers concise coverage of various issues and is filled with in-depth insights on different types of ETFs as well as practical advice on how to select and manage them.
Купить книгу Cash in the City. Affording Manolos, Martinis, and Manicures on a Working Girl's Salary, автора Juliette  Fairley
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Cash in the City. Affording Manolos, Martinis, and Manicures on a Working Girl's Salary
A Girl's Guide to Managing the Money You Make While Living the Life You Want «Cash in the City is destined to become the urban girl's ultimate guide to a glamorous lifestyle . . . on a shoestring salary. It's overflowing with sage advice for living well, looking good, and having fun. I also found a very powerful and upbeat message for young women everywhere-You can create whatever life you desire . . . if you know how to do it right. Juliette Fairley shows the reader precisely, and with great flair, how to do just that.» -Barbara Stanny, author of Prince Charming Isn't Coming: How Women Get Smart About Money Looking and feeling good is expensive-especially in America's big cities. From New York City to Los Angeles, single, young, working women in big cities are finding it increasingly difficult to live up to the standards set in TV and movies. No longer do you have to sacrifice a night on the town in order to afford those shoes you must have. By combining financial advice with real-life issues, Cash in the City shows you how to have it all and do it all without breaking the bank. In this first-of-its-kind book, you'll learn how to live the glamorous life, get weekly pedicures, and pay your bills on time! Cash in the City will help you overcome the obstacles that every hip young woman from San Francisco to Atlanta, Chicago to Boston faces. You'll quickly learn how to avoid money missteps and keep your finances in order while you decorate your apartment, keep yourself looking good, and negotiate for a raise. Dig in your high heels, crack open this book, and find out how to live life to the fullest, even on a budget. You can be an «It» girl and financially savvy all at the same time.
Купить книгу Business Darwinism: Evolve or Dissolve. Adaptive Strategies for the Information Age, автора
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Business Darwinism: Evolve or Dissolve. Adaptive Strategies for the Information Age
The survival of the fastest Information technology is now essential to business evolution. Companies that invest in IT as a future resource will live to see the future. The rest won't. The hard reality of the new «Information Darwinism,» a term coined by author Eric Marks, is brilliantly and provocatively described in e-Darwinism, a look at the make-or-break impact of IT on accelerating the global struggle for market share. The book offers a compelling look at just how the Internet has transformed business strategy and business strategy creation, IT strategy, and manufacturing strategy for manufacturing and service firms, and made significant inroads in driving revenue enhancement and cost savings as well as reducing a firm's time to market. The book also describes how much the ability to leverage IT has become a requirement for measuring-and selecting-future leaders.
Купить книгу Blind Spots. Achieve Success by Seeing What You Can't See, автора Claudia  Shelton
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Blind Spots. Achieve Success by Seeing What You Can't See
Praise for Blind Spots «Shelton's open and candid style inspires trust among readers. Management teams and those making career choices can push their effectiveness up a notch with her skilled approach to facing blind spots and moving beyond them.» —Rick McNutt, Executive Vice President, National City Bank «Blind Spots gives individuals a comprehensive, but very manageable, set of tools and strategies to see themselves differently. The stories of people whose lives have been changed by Shelton's principles and techniques enhance the strategies she presents. This is a compelling book with the power to improve lives dramatically.» —Eleta A. Jones, PhD, LPC, Assistant Director, Center for Professional Development, University of Hartford «Shelton's approach to identifying blind spots goes to the heart of effective leadership. Such interest arose from this work that requests poured in for not only follow-on training regarding Blind Spots, but also for developmental coaching. Six months later, people are still talking about Blind Spots.» —Jack Bergquist, Vice President, Kaman Aerospace «When I recognized my blind spots that made me underestimate my entrepreneurial strengths, I was able to move forward to launch a successful company. This book is a must for building resilience to face the challenges of a start-up.» —Marilyn Nemarich, entrepreneur and owner, Marilyn's Pies «This book can teach you how to see inside yourself. As I was reading it, I kept thinking of the song On a Clear Day You Can See Forever. Learning about your blind spots leads to clear sight, which can create possibilities for innovation and growth.» —Jane Hunt, Assistant Vice President for Executive Development, The Hartford Financial Services Group, Inc.
Купить книгу Getting Rich Your Own Way. Achieve All Your Financial Goals Faster Than You Ever Thought Possible, автора Брайана Трейси
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Getting Rich Your Own Way. Achieve All Your Financial Goals Faster Than You Ever Thought Possible
"Save yourself ten years of hard work. Read Brian's powerful book and let him show you the shortcut to success. He'll show you the fastest way for you to get rich." -Robert Allen bestselling author, Multiple Streams of Income «Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today.» -Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles «This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards.» -Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation «Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!» -Bill Bachrach President, Bachrach & Associates, Inc. «Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!» -H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc. «Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It's the readable, riveting primer for countless new American fortunes.» -Peter Montoya CEO, Peter Montoya Inc.
Купить книгу The Naked Truth. A Working Woman's Manifesto on Business and What Really Matters, автора
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The Naked Truth. A Working Woman's Manifesto on Business and What Really Matters
In this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and many other vital topics for working women. Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women's choices are limited, you can't have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it. «Finally! A book that exposes the masculine myths about what it takes to be effective in business and helps women reclaim the relational intelligence we have been taught to ignore. A must-read for all women who want to increase their power and influence in the workplace—especially those who are thinking of leaving because they are tired of the corporate gamesmanship that requires splitting themselves into a 'work me' and a 'home me.'» —Joyce K. Fletcher, professor of management, Simmons School of Management, Boston, Massachusetts Order your copy today!
Купить книгу S.K.I.R.T.S in the Boardroom. A Woman's Survival Guide to Success in Business and Life, автора
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S.K.I.R.T.S in the Boardroom. A Woman's Survival Guide to Success in Business and Life
If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.
Купить книгу Raising a Business. A Woman's No-nonsense Guide to Successfully Growing a Small Business, автора Sonia  Williams
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Raising a Business. A Woman's No-nonsense Guide to Successfully Growing a Small Business
Raising a Business is aimed at women who have recently started, or are planning to start, a business. It is designed to teach women how they can successfully prepare their business for, and manage, growth. It outlines the key areas that business owners need to look at to create a profitable, sustainable and successful business. The author, Sonia Williams, interviewed several successful Australian businesswomen, who share their strategies, tips and advice for growing a business.