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Купить книгу Click Here. Make the Internet Work for Your Business, автора Rich  Evans
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Click Here. Make the Internet Work for Your Business
Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what – and what not – to do, this book will guide you through the process of building the most valuable marketing tool you could ever invest in, and help you get the most out of your business. In this book you'll discover how to: attract people to your website (and get them to come back again) sell your product online (and sell more of it) manage your online business (so that it works for you) set and achieve all your business goals (whatever they may be!)
Купить книгу App Empire. Make Money, Have a Life, and Let Technology Work for You, автора Chad  Mureta
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App Empire. Make Money, Have a Life, and Let Technology Work for You
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
Купить книгу How to be a Social Entrepreneur. Make Money and Change the World, автора Robert  Ashton
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How to be a Social Entrepreneur. Make Money and Change the World
Don't just make money…make a difference. As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them. Packed with advice, inspiration and real-life stories, it will help you: Define what you want to do and why you want to do it Find the right kind of funding Build a brand that makes you unique Find a team as motivated and inspired as you are Measure the impact you're having How to be a Social Entrepreneur is the only social enterprise start-up guide you'll ever need. «This is the seminal book on social enterprise» —Martin Murphy, Network 2012 «An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format» —Marc Davies, Wales Co-operative Centre Limited, walescoop.com «Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one» —Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk «This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!» —Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com «I was genuinely impressed by how comprehensive it is!» —Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk «A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise» —Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana «I particularly enjoyed the section on sales, which is a fundamental topic too often neglected» —Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.
Купить книгу The HIP Investor. Make Bigger Profits by Building a Better World, автора
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The HIP Investor. Make Bigger Profits by Building a Better World
A new breed of investing that combines making more money and making a difference First there were the «Profiteers,» investors who sought to make money regardless of the cost to society. Then came the «Do-Gooders,» investors who avoided «bad» companies and supported «good» ones, based on philosophy over financials. Now this book introduces a brand new breed of investor: The HIP Investor. Written for those who want to profit handsomely while also building a better world, it will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That's the Human Impact + Profit, or HIP, approach. In The HIP Investor, R. Paul Herman-creator of the HIP methodology-introduces a revolutionary system that allows investors to profit and make a positive impact. It values measurable results over policies and philosophies, and shows how higher-performing companies can deliver both human impact and profit for shareholders. This book Provides a compelling, easy to use «investor tool-kit» so you can quickly «HIP» your portfolio Reveals the three questions you should ask when looking for a company to invest in Illustrates how world problems can be solved for profit by companies and investors making informed decisions You can make money while making a difference, and The HIP Investor is here to show you how.
Купить книгу Think Like the Great Investors. Make Better Decisions and Raise Your Investing to a New Level, автора Colin  Nicholson
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Think Like the Great Investors. Make Better Decisions and Raise Your Investing to a New Level
Achieve a new level of investing and trading success by defeating your worst enemy—yourself Successful trading relies on three vital skills: market analysis, money management, and decision-making. The first two are straightforward skills anyone can learn, but the third is much more difficult. Your ability to make the right decisions isn't based on hard facts, but psychological realities like your own temperament, your own biases, and the biases of other traders. In essence, you can only master the stock market when you master yourself first, and that starts with making the right decisions habitually. Think Like the Great Investors is organised into four distinct parts that show you how to understand your own temperament, the psychology of the market as a whole, your own biases and decision-making errors, and how to practically apply your understanding of these factors into your decision-making system. Written by highly respected investment teacher, speaker, and writer Colin Nicholson Ideal for both inexperienced traders who want to lower their risk as well as experienced traders who lack that one final piece in the trader's skillset For anyone looking for that final piece of the investing puzzle, the answer is right here. With Think Like the Great Investors, you'll leap beyond the final hurdle to super-successful investing . . . yourself.
Купить книгу Escape From Debt. Make a Plan, Take Action, Get Happy and Love Your Life, автора Tim  Williamson
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Escape From Debt. Make a Plan, Take Action, Get Happy and Love Your Life
These days, having some level of personal debt is the norm: everyone you know has a credit card, a mortgage, a personal loan. And no matter your income level, the habits and behaviours associated with accumulating debt are universal; once you're in it, you become trapped in a never-ending cycle of working, paying bills, working some more, paying more bills. You feel like you are working for the bank (paying THEM interest on your debt), when really the bank should be working for you (paying YOU interest on your savings). And because everyone's in this situation, we consider it normal! What people don't talk about is that not only can debt have a negative impact on your finances, it can also compromise your personal wellbeing. This book shows you how to alter your mindset so you can live a happier, healthier and less stressful life. By becoming aware of where your money is going you'll manage to cure yourself of the debt affliction and remain free of its grasp. Life coach Tim Williamson, a former bank employee and debt collector, shares his insider knowledge on how the finance industries prey on people's behaviours in order to reap the most money from personal loans and credit card debts. In just three hours you will learn the simplest way to shrug off the shackles of debt, and how to transform your attitudes and behaviours towards credit so that you never get caught out again.
Купить книгу Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business, автора Jeanne  Hopkins
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Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Купить книгу Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships, автора Paul  Gillin
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Social Marketing to the Business Customer. Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Купить книгу The Trustworthy Leader. Leveraging the Power of Trust to Transform Your Organization, автора Hal  Adler
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The Trustworthy Leader. Leveraging the Power of Trust to Transform Your Organization
How leaders from the best workplaces build trust in their organizations The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the Best Companies to Work For, Lyman, cofounder of Great Place to Work Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others. She identifies six elements that reflect a leader's trustworthiness: honor, inclusion, engaging followers, sharing information, developing others, and moving through uncertainty to pursue opportunities. Features leaders from great companies such as REI, Wegman's, R.W. Baird, TDIndustries, and more Based on more than 20 years of rigorous research into the value of trust in companies large and small and its link to financial and organizational performance Published to coincide with the release of the FORTUNE 100 Best Companies to Work For 2012 list This book offers a key to developing high levels of trust, a critical endeavor in an age when seemingly every day a story of a leader's lapse in ethical behavior makes headlines.
Купить книгу Intermediate Structured Finance Modeling. Leveraging Excel, VBA, Access, and Powerpoint, автора William  Preinitz
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Intermediate Structured Finance Modeling. Leveraging Excel, VBA, Access, and Powerpoint
This book provides a pragmatic, hands-on approach to reaching an intermediate level of sophistication as a financial modeler. Expanding on the first book, A Fast Tract to Structured Finance Modeling, Monitoring, and Valuation, the book will guide you step-by-step through using learned principals in new and more powerful applications. These applications will build on the knowledge of Excel and VBA gained, expand the use of Access for data management tasks, as well as PowerPoint and Outlook for reporting and presentation tasks.
Купить книгу Recharge. Lessons to Revitalise Yourself, Your Team or Your Business in 60 Minutes or Less, автора Alan  Hargreaves
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Recharge. Lessons to Revitalise Yourself, Your Team or Your Business in 60 Minutes or Less
Do you need a RECHARGE? Most people do. Even the most talented people get bogged down every now and again. The main cause of business failure is the failure to take action because making the first move can be hard! But you can start now…by reading this book! Recharge will revitalise your entire approach to business. Each of the 52 performance-enhancing lessons is designed to be read, absorbed and acted on in 60 minutes or less: from your management style to your financial decision-making to self-motivation. Inside you'll find jargon-free information that will help you achieve many of the things you have been putting off for months, or even years. Written for entrepreneurs, small business owners, executives, managers and employees, Recharge provides simple but powerful tools to: Get you over a hump Get through an issue Get fired up Get into action!
Купить книгу Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right, автора Adam  Toren
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Small Business, Big Vision. Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
Lessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: Offers instruction in whether and how to seek investors Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers Presents a comprehensive action plan for effective social media marketing Explains how to build an information empire and become an expert Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.