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Купить книгу Trading Rules that Work. The 28 Essential Lessons Every Trader Must Master, автора
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Trading Rules that Work. The 28 Essential Lessons Every Trader Must Master
Trading Rules that Work introduces you to twenty-eight essential rules that can be shaped to fit any trading approach—whether you’re dealing in stocks, commodities, or currencies. Engaging and informative, Trading Rules that Work outlines the deeper psychology behind each of these accepted trading rules and provides you with a better understanding of how to make those rules work for you.
Купить книгу Guinness. The 250 Year Quest for the Perfect Pint, автора Bill  Yenne
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Guinness. The 250 Year Quest for the Perfect Pint
A perfectly poured history of the world's greatest beer. «Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!» -Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine? «Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page.» -Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Купить книгу Owning Up. The 14 Questions Every Board Member Needs to Ask, автора Ram  Charan
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Owning Up. The 14 Questions Every Board Member Needs to Ask
"This book is a most important contribution for both new and experienced directors, addressing contemporary corporate governance. The 14 practical questions represent the most vital issues that boards need to proactively address and are particularly crucial now as boards deal with the aftermath of the global financial tsunami." —Thomas J. Neff, chairman, U.S., Spencer Stuart «If Corporate America's board members had answered these questions, the crisis of '08 would have been avoided. The book is that powerful. It should be required reading in every boardroom, executive suite, and business school on the planet. This book with its singular wisdom could change the face of corporate governance—with huge dividends to shareholders and society.» —Ralph Whitworth, principal, Relational Investors LLC «Ram Charan always seems to get it right. Owning Up not only asks the right questions, it gives answers that can make a real difference for improving board performance.» —James M. Kilts, former chairman and CEO, The Gillette Company «As always, well-reasoned, insightful, and thought-provoking. A work that every director will find of value, particularly given the intense pressure of these unprecedented economic times.» —Professor Charles M. Elson, director of the John L. Weinberg Center for Corporate Governance at the University of Delaware «Here is the book that every corporate director needs today. With his decades of insider experience, Ram Charan brings more wisdom and insight to this subject than anyone else I know.» —Geoff Colvin, Fortune editor and author, Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else
Купить книгу TKO Sales!. Ten Knockout Strategies for Selling More of Anything, автора Dave  Anderson
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TKO Sales!. Ten Knockout Strategies for Selling More of Anything
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes Case Studies or «Opening Bell» Stories-real-life business lessons Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference
Купить книгу TKO Hiring!. Ten Knockout Strategies for Recruiting, Interviewing, and Hiring Great People, автора Dave  Anderson
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TKO Hiring!. Ten Knockout Strategies for Recruiting, Interviewing, and Hiring Great People
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers needs These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: * Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes * Case Studies or «Opening Bell» Stories-real-life business lessons * Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies * Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference Dave Anderson (Agoura Hills, CA) has led some of the nation's most successful car dealerships and is President of Dave Anderson's Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than 40 countries. He is also the author of the Wiley books If You Don't Make Waves You'll Drown (0-471-72503-X), Up Your Business! (0-471-44546-0), and How to Deal with Difficult Customers (0-470-04547-7).
Купить книгу Against All Odds. Ten Entrepreneurs Who Followed Their Hearts and Found Success, автора Wendy  Beech
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Against All Odds. Ten Entrepreneurs Who Followed Their Hearts and Found Success
Learn and be inspired by the fascinating true stories behind 10 leading lights in black enterprise today . . . * While she won't share the formulas for her world-renowned hot sauces, Vivian Gibson, CEO of The MillCreek Company, is glad to impart her recipe for transforming a passion for cooking into a multimillion-dollar enterprise. * He went from sleeping in Central Park to heading a major film production and syndication company. Get the details on how Frank Mercado-Valdes's love of classic black films led to the creation of the African Heritage Network. * At only 34 years old, Alonzo Washington is head of his own comic book publishing empire. Find out how this committed political activist used his genius for cartooning to promote minority causes and make a fortune doing it. Discover the compelling true stories of how these and seven other African-American men and women beat the odds to become some of today's most successful black entrepreneurs.In a series of intimate profiles, journalist/author Wendy Harris details the paths they traveled, the obstacles they overcame, and the important lessons they learned along the way about what it takes to succeed in business.
Купить книгу High Wire Act. Ted Rogers and the Empire that Debt Built, автора
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High Wire Act. Ted Rogers and the Empire that Debt Built
There has possibly never been a more daring business figure in Canada’s history than Ted Rogers. Hailed by some as a visionary with an incomparable insight, and equally loathed by others as a ruthless opportunist, Ted Rogers relentlessly conquered his rivals in three industries – radio, cable television and cellular telephony. High Wire Act is an unprecedented, in-depth analysis into how Ted Rogers, driven by the psychological need to restore his family's name, leveraged his stake in a small Toronto FM radio station and propelled it into a media and telecommunications behemoth worth over $23 billion. The many topics covered in the book include details on Rogers’… Unmatched ability to foresee the convergence of cable and telephony before anyone else did Insatiable appetite for debt and risk taking, and how he bet his company three times to carry out his vision Shrewd political and regulatory maneuvers that always kept him one step ahead of his competitors and political adversaries such as Bell and the Aspers Opportunistic acquisition of the Toronto Blue Jays High Wire Act is a fascinating and one-of-a-kind look into one of Canada’s most audacious and visionary business figures of the past fifty years. Every Canadian business reader will be enthralled by this enduring success story of Canada’s only true telecommunications mogul.
Купить книгу Fraud 101. Techniques and Strategies for Understanding Fraud, автора Stephen  Pedneault
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Fraud 101. Techniques and Strategies for Understanding Fraud
A straightforward guide explaining the nature of financial fraud Fraud continues to be one of the fastest growing and most costly crimes in the United States and around the world. The more an organization can learn about fraud in general and the potential fraud risks that threaten the financial stability of the organization's cash flow, the better that organization will be equipped to design and implement measures to prevent schemes from occurring in the first place. Fraud 101, Third Edition serves as an enlightening tool for you, whether you are a business owner or manager, an accountant, auditor or college student who needs to learn about the nature of fraud. In this invaluable guide, you will discover and better understand the inner workings of numerous financial schemes and internal controls to increase your awareness and possibly prevent fraud from destroying your organization's financial stability. It offers guidance, understanding, and new, real-world case studies on the major types of fraud, including An understanding of why fraud is committed An overview of financial fraud schemes White-collar crime Uncovering employee embezzlements Establishing internal fraud controls The nature of collecting evidence With case studies included throughout the book to gain insight to the real world of fraud, Fraud 101, Third Edition describes the features of fraud and then provides proven methods of prevention, as well as solutions to expose different types of fraud.
Купить книгу Testosterone Inc. Tales of CEOs Gone Wild, автора
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Testosterone Inc. Tales of CEOs Gone Wild
In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsby-like saga of the rise and fall of the celebrity CEO. During the height of the 1990s bull market, they were America’s new heroes: the heroes of business. They were our bold new leaders, cutting the fat, pushing for productivity, implementing visionary plans, and making strategic deals. When the bull market turned to bust and the applause turned to cat-calls, the world was shocked at the truth. Drenched in money and public acclaim, our CEO-heroes—mostly white, mostly male, mostly middle-aged—turned out to be not much different than a group of twenty-something rock stars—drunk on power and driven by sex, greed, and glamour. Testosterone Inc. goes behind the boardroom doors to show the serial affairs and marriages of these acquisitive corporate titans. At the center of this story is Jack Welch, the biggest of America’s rock star CEOs and the former head of General Electric Co., surrounded by “mini-me” CEOs Ron Perelman of Revlon, Al Dunlap of Sunbeam, and Dennis Kozlowski of Tyco—all gone wild in public displays of consumption and predatory appetites writ large. Byron gets inside the bars where Welch liked to hang out and pick up women with his early “business soul mate” buddies. Byron hovers unseen at the elbow of Ron Perelman and his mistress aboard the Concorde for a week in Paris in his mistaken belief that his wife knows nothing about his secret affair. Byron peeks behind the curtains of a U.S. Army officers’ quarters to behold Al Dunlap horrifying his first wife, who claimed in her divorce action that Dunlap would point his knife at her and say, “I often wondered what human flesh tasted like.” Byron becomes a fly on the wall to chronicle the longing for respect and serial womanizing of Dennis Kozlowski. Frequently hilarious, sometimes heartbreaking, Testosterone Inc. follows the intertwined lives of these four corporate heroes, from childhood to their ultimate moments of glory and the crash-and-burn calamities that followed, as man’s age-old hunger for power, greed, and temptation undid them all. From suicide to murder, from dysfunctional childhoods to dysfunctional marriages in adulthood, from business chutzpah to financial suicide, here is the ultimate untold business story of our time: what went on at century’s end, when testosterone got the best of businessmen everywhere, and CEOs went wild.
Купить книгу Financial Reckoning Day Fallout. Surviving Today's Global Depression, автора Will  Bonner
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Financial Reckoning Day Fallout. Surviving Today's Global Depression
How to harness inspiration for successful, long-term innovation Why does real innovation elude so many companies, including the biggest corporations with top resources? The problem, in all cases, is that they are lacking inspiration. In Look At More, Andy Stefanovich outlines inspiration as a discipline and a systematic approach for innovation that when applied consistently, brings long-term, sustainable results. It is about learning to think differently and getting others to do the same. By focusing on the front end of the Inspiration?Creativity?Innovation continuum, Look at More brings a fresh perspective to a popular conversation that is experiencing fatigue. Inspiration is the most effective way of unleashing innovation and this book shows you how. Introduces Play's LAMSTAIH process, which stands for Look At More Stuff; Think About It Harder, a systematic approach for harnessing inspiration Outlines the five key drivers for finding new ideas that lead to innovation–Mood, Mindset, Mechanisms, Measurement, Momentum Filled with strategies, tactics, insights, and cases that show how to instill inspiration at all levels CEOs, managers and entrepreneurs alike will find Look At More an invaluable tool for navigating the ever-hungry innovation mandate and turning inspiration into a strategic competitive advantage.
Купить книгу Differentiate or Die. Survival in Our Era of Killer Competition, автора Jack  Trout
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Differentiate or Die. Survival in Our Era of Killer Competition
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Купить книгу Breakthrough IT. Supercharging Organizational Value Through Technology, автора Patrick  Gray
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Breakthrough IT. Supercharging Organizational Value Through Technology
Unlock the secret to creating maximum business value from technology Filled with case studies from leading C-level executives to illustrate concepts discussed, Breakthrough IT is a revolutionary approach to reshaping the corporate information technology function. This innovative, step-by-step guide provides concrete methods every business can implement to yield maximum value and competitive advantage from their IT organization. Patrick Gray (Harrison, NY) is the founder and President of the Prevoyance Group, an IT strategy consultancy that combines project management and process improvement to ensure large IT departments deliver maximum organizational value.