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Купить книгу Income Investing Today. Safety and High Income Through Diversification, автора Richard  Lehmann
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Income Investing Today. Safety and High Income Through Diversification
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines income investing concepts you need to understand, various investment vehicles, and investment strategies that will help you build a safe, diversified portfolio of investments. The investment vehicles he explains range well beyond traditional fixed income securities or creditor instruments such as bonds, to include hybrids, REITs, mutual funds, and more. He shows that the key to building a steady, growth-oriented income portfolio is to diversify over a variety of securities that depend on different drivers–that is, portfolios that are not vulnerable to any one specific economic factor such as interest rates. The ideal guide for individual investors saving for retirement and seeking more safety in their portfolios, Income Investing Today shows how a diversified collection of income securities can equal or exceed the returns from common stock with much lower risk.
Купить книгу The Definitive Job Book. Rules from the Recruitment Insiders, автора Anne  Watson
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The Definitive Job Book. Rules from the Recruitment Insiders
There are few books available which cover the full job-searching, application, interview and negotiation process. The Definitive Job Book is just that – it covers every single aspect of job-hunting in seven chapters. Each chapter includes 'advice from the inside' interviews with HR and recruitment specialists and 'I've been there too' interviews with people who have successfully navigated the recruitment minefield. The Definitive Job Book Is an essential reference for anyone – from graduates starting out, to senior executives seeking a change – to the job-hunting process. You will need only THIS book to get the job of your dreams.
Купить книгу Essays in Derivatives. Risk-Transfer Tools and Topics Made Easy, автора
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Essays in Derivatives. Risk-Transfer Tools and Topics Made Easy
In the updated second edition of Don Chance’s well-received Essays in Derivatives, the author once again keeps derivatives simple enough for the beginner, but offers enough in-depth information to satisfy even the most experienced investor. This book provides up-to-date and detailed coverage of various financial products related to derivatives and contains completely new chapters covering subjects that include why derivatives are used, forward and futures pricing, operational risk, and best practices.
Купить книгу Seeing Tomorrow. Rewriting the Rules of Risk, автора
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Seeing Tomorrow. Rewriting the Rules of Risk
In high-stakes investing and business, success or failure largely depends on how well you play the game of risk-a game in which the rules of competition are constantly being rewritten. Strategies that proved effective in the past are no longer enough to win today. The key to success is not to rely on yesterday's news, but to peer into the future and ask what could happen tomorrow. Presenting a bold new way of thinking about risk, in Seeing Tomorrow Ron Dembo and Andrew Freeman offer a dynamic framework designed to enhance our ability to make important decisions, and consequently change how we manage our investments. By incorporating investors' individual circumstances and tolerances -as well as the unique reasoning behind their decision making-this innovative approach captures much more of how we actually think about risk. From the basic building blocks required for forward-looking risk management, Dembo and Freeman define and explore the roles and significance of such fundamentals as time horizons, risk measures, benchmarks, and scenarios. Once the foundation is laid, these elements are used to construct a solid architecture for risk management and risk-adjusted analysis that is not only general enough to be able to handle a multitude of risks, but also able to present many different measures of risk. With clear-cut explanations and intriguing real-world examples, Seeing Tomorrow leads you step by step through the authors' groundbreaking risk rules. These include: choosing an appropriate time horizon, selecting scenarios, computing Value at Risk (VAR), assessing both the upside and downside of a potential deal, calculating Regret, and compiling a reliable Regret matrix. By combining Regret, Upside, and a measure of our tolerance for risk, the authors demonstrate how these components create a powerful new way of approaching decisions. They offer guidance on very specific real life problems-such as buying a house or suing someone-as well as on broad matters of strategy and investing. Written by two leading authorities in the field, Seeing Tomorrow is a milestone addition to risk literature that will dramatically alter the way you view, identify, and manage risk. It is must reading for investors and decision makers alike. «Seeing Tomorrow is a powerhouse in the understanding of risk. With their ingenious blend of psychology and rigorous quantitative analysis, the authors have created an authoritative and innovative handbook of risk management that is essential for both practitioners and theoreticians.» -Peter L. Bernstein author, Against the Gods and Capital Ideas. «This excellent and readable book provides an innovative approach to choosing actions when the outcomes are uncertain. Anyone with an interest in improving their decision-making skills would benefit from reading this. Anyone with a professional interest in risk management must read it.» -Stephen A. Ross Fischer Black Visiting Professor of Finance Massachusetts Institute of Technology Slo
Купить книгу Authentic Leadership. Rediscovering the Secrets to Creating Lasting Value, автора Bill  George
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Authentic Leadership. Rediscovering the Secrets to Creating Lasting Value
In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of «doing things right»—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for responsible leadership—in business, the media, and academia. In Authentic Leadership Bill George makes the case that we do need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies. During George's twelve-year leadership at Medtronic, the company's market capitalization soared from $1.1 billion to $460 billion, averaging 35% per year. George candidly recounts many of the toughest challenges he encountered – from ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaders—purpose, values, heart, relationships, and self-discipline. Authentic Leadership offers inspiring lessons to all who want to lead with heart and with compassion for those they serve. Bill George helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company's shareholders? Do I really want to devote my talents to business? Authentic Leadership provides a tested guide for character-based leaders and all those who have a stake in the integrity and success of our corporations.
Купить книгу E-Business and ERP. Rapid Implementation and Project Planning, автора
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E-Business and ERP. Rapid Implementation and Project Planning
Proven strategies for companies seeking to accelerate an ERP implementation Almost all large and midsize corporations worldwide will be involved in implementing enterprise resource planning and/or e-business applications over the next two to three years. This is the only book that discusses how to implement a rapid ERP system and shows how e-business is impacted by the implementation of an ERP system. This book also provides valuable tried and true methods of keeping the project under or within budget. A quality ERP transaction foundation is a prerequisite for taking advantage of many of the new e-business opportunities that executives have placed high on their list of priorities. This valuable guide examines the strengths and weaknesses of ERP and shows when rapid implementation is not appropriate. The book also provides outsourcing alternatives and the use of application service alternatives, and shows how e-business is impacted by the implementation of an ERP system. Murrell G. Shields (McLean, VA) is the Director of Management Solutions and Services and National Leader of Technology and Infrastructure Services at Deloitte & Touche.
Купить книгу Trade to Win. Proven Strategies to Make Money, автора
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Trade to Win. Proven Strategies to Make Money
Divided into three comprehensive parts, Trade to Win explains the fundamental elements of author Thomas Busby's proven trading approach–which deals with the significance and use of time, key numbers, and market indicators. Along the way, you'll find strategies for trading stocks, options, futures, and other financial products, and go beyond the numbers to learn about a few of the often overlooked aspects of trading–including risk management, money management, and the impact of emotions on your trading.
Купить книгу Stop, Ask, and Listen. Proven Sales Techniques to Turn Browsers Into Buyers, автора Kelley  Robertson
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Stop, Ask, and Listen. Proven Sales Techniques to Turn Browsers Into Buyers
"This book gives every sales professional, in any market, a step-by-step process to make more sales, faster and easier than ever before. Worth its weight in gold!" —Brian Tracy, President, Brian Tracy International, and Author of Advanced Selling Strategies Does the sheer thought of selling make you nervous and uncomfortable? Do you find it difficult to overcome price objections? Do you wish you could close more sales with less effort? You are not alone. Most people are not natural-born sales professionals. Making a sales call stresses us out. Meeting our sales targets month after month is difficult and frustrating. We make a living but we know we could do better, close more sales, and earn more money. Selling does not have to be difficult. Now you can quickly and easily learn the techniques used by top retail sales people. They are deceptively simple, yet extremely effective. What’s more, they can be used by sales professionals in any business to improve their results. Stop, Ask & Listen: Proven Sales Techniques to Turn Browsers Into Buyers will show you: The 11 most common mistakes sales people make and how to avoid them. How to create a connection with your potential customer quickly and easily. The 33 questions that will gain your prospect’s trust. How to deliver an engaging and captivating sales presentation. A four-step process to overcome virtually any objection. Lots of examples, sample scripts, and action plans you can use to apply the concepts in the book, no matter what you sell. Whether you are new to selling, an experienced veteran, or a sales manager training, supervising, and coaching a team, you will learn valuable strategies that will help you increase your sales and earn more money.
Купить книгу Intermarket Analysis. Profiting from Global Market Relationships, автора
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Intermarket Analysis. Profiting from Global Market Relationships
Praise for INTERMARKET ANALYSIS «John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain English. This book is a must-read for all serious traders.» -Louis B. Mendelsohn, creator of VantagePoint Intermarket Analysis software «John Murphy's Intermarket Analysis should be on the desk of every trader and investor if they want to be positioned in the right markets at the right time.» -Thom Hartle, President, Market Analytics, Inc. (www.thomhartle.com) «This book is full of valuable information. As a daily practitioner of intermarket analysis, I thought I knew most aspects of this invaluable subject, but this book gave me several new ideas. I thoroughly recommend it for beginners and professionals.» -Martin Pring, President of Pring.com and editor of the Intermarket Review Newsletter «Mr. Murphy's Intermarket Analysis is truly the most efficient and unambiguous way to define economic and fundamental relationships as they unfold in the market. It cuts through all of the conflicting economic news/views expressed each day to provide a clear picture of the 'here and now' in the global marketplace.» -Dennis Hynes, Managing Director, R. W. Pressprich «Master Murphy is back with the quintessential look at intermarket analysis. The complex relationships among financial instruments have never been more important, and this book brings it all into focus. This is an essential read for all investors.» -Andrew Bekoff, Technical Strategist, VDM NYSE Specialists «John Murphy is a legend in technical analysis, and a master at explaining precisely how the major markets impact each other. This updated version provides even more lessons from the past, plus fresh insights on current market trends.» -Price Headley, BigTrends.com, author of Big Trends in Trading
Купить книгу Hedge Fund Due Diligence. Professional Tools to Investigate Hedge Fund Managers, автора Randy  Shain
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Hedge Fund Due Diligence. Professional Tools to Investigate Hedge Fund Managers
Hedge Fund Due Diligence provides a step-by-step methodology that will allow you to recognize and avoid questionable hedge funds before its too late. Based on a framework that hedge fund investigative expert Randy Shain has refined over the course of his successful career, this book offers an overview of due diligence into hedge fund management, how information on managers can be obtained, and why this information is essential to your investment endeavors.
Купить книгу Electricity Markets. Pricing, Structures and Economics, автора Chris  Harris
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Electricity Markets. Pricing, Structures and Economics
Understand the electricity market, its policies and how they drive prices, emissions, and security, with this comprehensive cross-disciplinary book. Author Chris Harris includes technical and quantitative arguments so you can confidently construct pricing models based on the various fluctuations that occur. Whether you?re a trader or an analyst, this book will enable you to make informed decisions about this volatile industry.
Купить книгу Marketing Automation. Practical Steps to More Effective Direct Marketing, автора Jeff  LeSueur
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Marketing Automation. Practical Steps to More Effective Direct Marketing
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.