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Praise for The Power of We «In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. His experience, optimism, intelligence, and common sense are reflected in this fresh look at the rewards of partnerships.» -President Bill Clinton «The Power of We offers a clear and compelling lesson in how today's business leaders can create new synergies and gain competitive advantage by learning how to partner successfully.» -Kenneth I. Chenault, Chairman and CEO, American Express Company «Jon Tisch has lived the strategy he describes in The Power of We, and now this extraordinary man and successful leader shares his strategy with us. Building partnerships at all levels-social, intellectual, and political, as well as entrepreneurial-will be one of the keys to progress in the coming decades. Jon Tisch provides a road map for those who grasp that reality.» -John Sexton, President, New York University «Being a leader requires vision, focus, and influence. Jonathan Tisch has exhibited all three in this great body of work about what it takes to be a partner and something bigger than yourself. The Power of We is a must read.» -Pat Riley, President, the Miami HEAT

A practical guide to the features and investment characteristics of CDOs In the bond area, collateralized debt obligations, which include collateralized bond obligations and collateralized loan obligations, are the fastest-growing sector. Collateralized Debt Obligations: Structures and Analysis describes the various products in this area-cash flow CDOs, market value CDOs, synthetic CDOs, etc.-and explains how to evaluate them. With this book as their guide, investment managers and institutional investors alike will learn how to analyze the risks associated with CDOs, create a portfolio of CDO products, and assess trading opportunities in the secondary market.

The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information. The Theory and Practice of Short Selling offers managers and investors the information they need to maximize and enhance their short selling capabilities for bigger profits. Frank Fabozzi collects a group of market experts who share their knowledge on everything from the basics to the complex in the world of short sales, including mechanics of short selling, the empirical evidence on short-selling, the implications or restrictions on short selling for investment strategies, short-selling strategies pursued by institutional investors, and identifying short-selling candidates. Frank J. Fabozzi, PhD, CFA (New Hope, PA), is the Frederick Frank Adjunct Professor of Finance at Yale University's School of Management and Editor of the Journal of Portfolio Management. He is the author or editor of over 100 books on finance and investing.

In Mastering Trading Stress, author Ari Kiev—a psychiatrist who specializes in stress management and works extensively with traders—offers examples, transcripts of conversations, and personality profiles of real-life traders to illustrate how stress affects their ability to perform at their best. Drawing on his vast experience, Kiev describes a variety of practical techniques that can be used to handle destructive emotions and out-of-control feelings, including his “Most Basic” stress busters, and tells what to do if a breakdown should occur.

A comprehensive look into the world of index funds from the top name in the business Index funds are a growing segment of the investing world, due in part to their higher average returns and a virtual certainty of achieving target index. An Insider's Guide to Index Funds fully describes the ins and outs of this investment tool that gives investors the benefit of individual stocks and lower costs associated with mutual funds. The scope of this guide includes everything from a description of various index funds to building a sensible fortfolio to saving on taxes to the risk associated with index funds. Seasoned veterans as well as novices will benefit from the depth of knowledge and proven advice that only Indexfunds.com can provide.

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising – Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more…http://www.nonprofitmarketingblog.com/

Praise for Career Distinction «Hands down, this book is the bible on branding for your career!» – Susan Britton Whitcomb, author of Job Search Magic «As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend–Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.» – Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute «Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.» – L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Praise for CONSCIOUS SPENDING FOR COUPLES «Deborah Knuckey's book should be included in every couple's wedding registry. Conscious Spending for Couples will help newlyweds, couples, and families to understand what is needed to be on top of their financial game plan, and gives easy, creative, and hands-on advice on how to work as a team to achieve financial success. She does an excellent job of showing why money is such a point of contention for many couples, yet provides plenty of anecdotes and solutions to help every couple find their financial bliss.» -Don M. Blandin, President, American Savings Education Council (www.ASEC.org), creators of the Choose to Save program (www.ChooseToSave.org) «Deborah Knuckey's book helps couples deal with money in an emotionally intelligent way. She links critical communication skills with good money management in an inspiring, easy-to-read guide.» -John Gray, PhD Author of Men Are from Mars, Women Are from Venus «Conscious Spending for Couples is a must-read for couples who want to make their money work for them. This book shows readers how to use simple money management concepts to improve their financial well-being. In addition to financial advice, Conscious Spending for Couples addresses the emotional money issues that often keep couples from reaching their financial goals and enjoying their relationship.» -Kelvin Boston, host of PBS's Moneywise and author of Smart Money Moves for African Americans «Conscious Spending for Couples is a must-read for those pondering marriage, newlyweds who've already taken the plunge, and old fogies already sitting on the porch in rocking chairs. A powerful underlying message of Deborah Knuckey's book is that respect between two people is necessary to have a functional relationship around money. She leaves no stone unturned, covering everything from why it's important for couples to stay debt-free to how NOT to argue about money.» -Juliette Fairley, author of Cash in the City: Affording Manolos, Martinis, and Manicures on a Working Girl's Salary

A trailblazing approach to choosing executives who both match the needs and fit the cultures of the organizations they will lead Leadership failures damage or even destroy companies every day. To reduce the costs of leadership failure, the author has developed a revolutionary process for selecting executives based on his years of consulting for some of America's largest corporations. The Right Leader details this new approach and how it eliminates the leadership failures that plague so many companies around the world today. When executives don't address the right needs, or can't lead the organization because of a poor fit with the corporation's cultures, the company loses competitive advantage, talented people, and momentum. The Right Leader introduces the revolutionary Match-Fit Model and explains how it reduces the risks and costs of executive failure by changing the factors that are considered and by taking into account the cultural dynamics at play in any organization. Nat Stoddard (New York, NY) is Chairman of Crenshaw Associates, a New York-based consulting firm specializing in career and transition management for senior executives. Claire Wyckoff (New York, NY) is an accomplished writer and editor, who has held executive positions in both the corporate and nonprofit sectors.

In Securities Finance, editors Frank Fabozzi and Steven Mann assemble a group of prominent practitioners in the securities finance industry to provide readers with an enhanced understanding of the various arrangements in the securities finance market. Divided into three comprehensive parts—Securities Lending, Bond Financing via the Repo Market, and Equity Financing Alternatives to Securities Lending—this book covers a wide range of securities finance issues, including alternative routes to the securities lending market, evaluating risks in securities lending transactions, U.S. and European repo markets, dollar rolls and their impact on MBS valuation and strategies, derivatives for financing equity positions and equity repos, and more. Filled with in-depth insight and expert advice, Securities Finance contains the information readers need to succeed in this rapidly expanding market.

Discover what makes a winner in the trading game Direct access to the markets has changed how individuals trade. It is now possible to compete on a much more level playing field with the pros, knowing who is buying, who is selling, and at what price. Electronic Trading Masters takes traders to the next level by providing advice straight from the mouths of the newest market wizards. The author interviews top traders in today's direct access markets and uncovers their strategies.